Jul 162009
 

STUDY MULTIPLATFORM CONTENT PRODUCTION part time at AFTRS in 2010

All video and audio below recorded at the AFTRS Theatre July 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!

FIVE SEMINAR VIDEOS – Click the skip arrows to move between presentations

  1. THE SOCIAL MEDIA MARKETING CAMPAIGN & COMMUNITY – 50m (slideshares here) © Laurel Papworth – Australia’s leading Social Network Strategist and communities manager
  2. DIGITAL AND SOCIAL INFLUENCE MARKETING 35m © Martin Walsh – Head of Digital Marketing Microsoft & Independent Film Actor & Producer Red Dune Films (slideshare embedded here)
  3. ANATOMY OF A BLOGGER OUTREACH CAMPAIGN –  16m © Geoffrey Emerson Managing Director The Prosperity Principal
  4. (Seminar Intro) THE RISE AND RISE OF SOCIAL MEDIA – 13m (slideshares here) © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign
  5. UNIVERSITY MEET SOCIAL MEDIA –  16m (note: music error first few minutes) © Danielle Warby Online Marketing Coordinator for the Faculty of Economics and Business at the University of Sydney

[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_social_laurel.mp4,http://storylabs.us/lamp/podcast/lssm_social_martin.mp4,http://storylabs.us/lamp/podcast/lssm_social_geoffrey.mp4,http://storylabs.us/lamp/podcast/lssm_social_gary.mp4,http://storylabs.us/lamp/podcast/lssm_social_danielle.mp4[/pro-player]

Original seminar link – Social media has exploded over the last 3 years,  the scale of this phenomenon means no one can ignore it anymore. For example mid 2008 there were over 113 million blogs, 200 million active Facebook users & over 1.1 billion twitter messages. Today over 346 million read blogs and another 130 million watch YouTube videos, daily. But it is the time spent using social media that tell a more significant story. Facebook users logged 13.9 billion minutes on their site in April 09, MySpace 5 billion minutes and the new kid in town, Twitter logged 300 million minutes. According to a Nielsen study, total minutes spent on social networking sites has increased 83 percent year-over-year. Learn how to connect and be involved in this social revolution.

AUDIO ONLY VERSIONS OF 1-5 ABOVE – Click the skip arrows to move between presentations

[pro-player  width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_social_laurel.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_martin.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_geoffrey.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_gary.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_danielle.mp3[/pro-player]

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

  • Video & audio recorded by AFTRS Post-production & Digital Dept
  • Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes
Jul 162009
 

STUDY MULTIPLATFORM CONTENT PRODUCTION part time at AFTRS in 2010

All video and audio below recorded at the AFTRS Theatre March 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!

FOUR SEMINAR VIDEOS – Click the skip arrows to move between presentations

  1. SOCIALIZED TV 2.0 – 17m © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign (slideshares here)
  2. MULTIPLATFORM TV – 12m (abridged) – © ABCTV Arul Baskaran (Executive Producer ABC TV Multiplatform)
  3. IPTV FUTURES – 20m © William Cooper Head of Informitv (live Skype video interview with Gary Hayes)
  4. TV INNOVATION -15m (abridged) – Chris Winter (ABC Innovation)

[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_tv2_gary.mp4,http://storylabs.us/lamp/podcast/lssm_tv2_arul.mp4,http://storylabs.us/lamp/podcast/lssm_tv2_william.mp4,http://storylabs.us/lamp/podcast/lssm_tv2_chris.mp4[/pro-player]

Original seminar link – TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web? Help prepare you for big changes just on the horizon. Innovations across broadband TV and IPTV. New advertising models and latest video web 2.0 mashups. Is IPTV a valid platform for video producers? The evolving role of public service broadcaster and online video distribution ABC new developments including iView, Google Earth TV & programme related services such as Gruen Transfer How online video will become more personalized Is audience contributed online content sustainable at scale? What does the future hold?

AUDIO ONLY VERSIONS OF ABOVE – Click the skip arrows to move between presentations

[pro-player  width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_tv2_gary.mp3,http://storylabs.us/lamp/podcast/lsmp3_tv2_arul.mp3,http://storylabs.us/lamp/podcast/lsmp3_tv2_william.mp3,http://storylabs.us/lamp/podcast/lsmp3_tv2_chris.mp3[/pro-player]

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

  • Video & audio recorded by AFTRS Post-production & Digital Dept
  • Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes
Jul 162009
 

STUDY MULTIPLATFORM CONTENT part time at AFTRS in 2010

All video and audio below recorded at the AFTRS Theatre April 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!

FOUR SEMINAR VIDEOS – Click the skip arrows to move between presentations

  1. COLLABORATIVE COMMUNITIES – 32m © Laurel Papworth senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East
  2. CROWDSOURCING – 7m © Doug Garske Managing Director at Atomic Marketing
  3. FREE AND EASY (seminar intro) – 10m © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign (slideshares here)

[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_open_laurel.mp4,http://storylabs.us/lamp/podcast/lssm_open_doug.mp4,http://storylabs.us/lamp/podcast/lssm_open_gary.mp4[/pro-player]

Original seminar link – There are a vast range of new free to use tools that enable rich and efficient collaboration for audiences and professionals alike. What are the best tools for online communities, project development, video distribution and marketing. A survey of free to use tools and services including Mogulus, Twitter, Joomla, Ning, Blogger, Ustream, Drupal, Wikis, Social Bookmarking, Virtual World Gatherings, WordPress and many others.

AUDIO ONLY VERSIONS OF ABOVE – Click the skip arrows to move between presentations

[pro-player  width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_open_laurel.mp3,http://storylabs.us/lamp/podcast/lsmp3_open_doug.mp3,http://storylabs.us/lamp/podcast/lsmp3_open_gary.mp3[/pro-player]

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

  • Video & audio recorded by AFTRS Post-production & Digital Dept
  • Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes
Jul 152009
 

STUDY GAMES AND VIRTUAL WORLDS part time at AFTRS in 2010

All video and audio below recorded at the AFTRS Theatre April 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!

SIX SEMINAR VIDEOS – Click the skip arrows to move between presentations

  1. VIRTUAL TV: TREET AND SLCN – 24m © TreetTV & Gary Wiesneski CEO SLCN.TV
  2. MACHINIMA: THE ILLCLAN WAY – 14m © Illclan and AFTRS. Peter Giles Director of Digital Media AFTRS Interviews Ill Clan. Writer/director Kerria Seabrooke, cinematographer Paul Jannicola and producer Frank Dellario
  3. VIRTUAL STORY: THE ART & CRAFT OF MACHINIMA – 42m © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign (slideshares here)
  4. MOVIE OVER GAMES INTEGRATED ENTERTAINMENT – 10m © Jim Shomos CEO Forget The Rules
  5. WANDERING EYE PICTURES – 40m © Mark Strong Head of Wandering Eye Pictures
  6. WHERE MACHINIMA MEETS CG – Panel Interview 17m ©AFTRS Peter Giles Director Digital Media AFTRS in conversation with Jim Shomos, Mark Strong and Kit Devine (AFTRS CG Animation Lecturer)

[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_machy_garyw.mp4,http://storylabs.us/lamp/podcast/lssm_machy_illclan.mp4,http://storylabs.us/lamp/podcast/lssm_machy_gary.mp4,http://storylabs.us/lamp/podcast/lssm_machy_jim.mp4,http://storylabs.us/lamp/podcast/lssm_machy_mark.mp4,http://storylabs.us/lamp/podcast/lssm_machy_panel.mp4[/pro-player]

Original seminar link – All video and audio below recorded at the AFTRS Theatre May 2009. Machinima is a dynamic new form of storytelling that will be explored in a seminar and interactive workshop at AFTRS this week. This unique event will feature leading international experts speaking about the exciting future of this new form which utilises games and virtual worlds as new tools of filmmaking.

A quick ‘tour of tools’ machinima created in only 3 hours using wowmodelviewer as part of the intro presentation, featuring @SilkCharm character and voice over.

AUDIO ONLY VERSIONS OF ABOVE – Click the skip arrows to move between presentations

[pro-player  width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_machy_garyw.mp3,http://storylabs.us/lamp/podcast/lsmp3_machy_illclan.mp3,http://storylabs.us/lamp/podcast/lsmp3_machy_gary.mp3,http://storylabs.us/lamp/podcast/lsmp3_machy_jim.mp3,http://storylabs.us/lamp/podcast/lsmp3_machy_mark.mp3,http://storylabs.us/lamp/podcast/lsmp3_machy_panel.mp3[/pro-player]

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

  • Video & audio recorded by AFTRS Post-production & Digital Dept
  • Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes
Jul 152009
 

STUDY GAMES AND VIRTUAL WORLDS part time at AFTRS in 2010

All video and audio below recorded at the AFTRS Theatre April 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!

FOUR SEMINAR VIDEOS – Click the skip arrows to move between presentations

  1. GAMES: SERIOUSLY – 35m © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign (slideshares here)
  2. THE REALITY OF THE SIMULATION – 38m © John Welsh Development Manager of Serious Games at Sydac
  3. SERIOUS GAMES: REACH OUT – 28m © Marianne Webb interactive manager for Reach Out!
  4. DOCO 2.0: FIRST AUSTRALIANS PANEL – 25m © AFTRS & First Australians – Peter Giles Director Digital Media talks to Rachel Perkins (Director), Darren Dale (EP) Sohail Dahdal (Online Producer)

[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_serious43_gary.mp4,http://storylabs.us/lamp/podcast/lssm_serious43_john2.mp4,http://storylabs.us/lamp/podcast/lssm_serious43_marianne.mp4,http://storylabs.us/lamp/podcast/lssm_serious43_panel.mp4[/pro-player]

Original seminar link – All video and audio below recorded at the AFTRS Theatre April 2009. The intersection between documentary filmmaking and games will be explored in this half seminar and half rapid development workshop, providing deep insight into the potential of Serious Games. Both games and stories have long been recognised as powerful learning tools. Their combination in the 21st century has the potential to provide learning experiences that are collaborative and globally connected. What are the best examples of Serious Games and where are they heading? How can Serious Games be employed by educators, corporations or non-profit organizations?

AUDIO ONLY VERSIONS OF ABOVE – Click the skip arrows to move between presentations

[pro-player  width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_serious43_gary.mp3,http://storylabs.us/lamp/podcast/lsmp3_serious43_john2.mp3,http://storylabs.us/lamp/podcast/lsmp3_serious43_marianne.mp3,http://storylabs.us/lamp/podcast/lsmp3_serious43_panel.mp3[/pro-player]

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

  • Video & audio recorded by AFTRS Post-production & Digital Dept
  • Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes
Nov 092008
 

GameJam 2008 was run at AFTRS in Sydney on 1 November and featured talks to do with developing for or playing with console, pc games or online games. Creating and using virtual worlds, games, film cross-over, machinima, writing, AI and educational, fun or just plain cool stuff.

gamejam04

Below is a selection of those captured on the day including a short item related to three new courses AFTRS are offering in 2008 featuring Previsualisation elements – Animation Directing, Games and Virtual Worlds.

1 Guy Gadney “The Life of an MMORPG Diaspora”

Guy takes us on a personal tour of one of the first ‘grass roots’ online games as he tells the story of Diaspora. MP3 recording 6.9MB Click to listen

2 Dan Graf “Story and Game”

Dan gives a thoughtful talk about the conceptual framework of film or book to game adaptation. He talks about experiential design and audience centric focus when you plan your interactive version. An interesting session at the end when Ian Brown joins the discussion and  the perennial issue of narrative vs play is brought to the fore again. MP3 recording 13.4MB Click to listen

3 Peter Giles “Future of Game Education”

Peter looks at many of the issues that are facing educators and academic institutions as they begin to consider games as a core part of curriculum. MP3 recording 5.6MB Click to listen

4 Physical TV “You Are Going To Die”

Karen Pearlman and Richard James Allen are the creators of a cross-media property called Thursday’s Fiction. They worked with Gary Hayes on the virtual world aspect of the project and talk more about where the proposition is headed as it moves into game space. MP3 recording 6.4MB Click to listen

5 Marigo Raftopoulos “Galapagos: Serious Game”

Marigo introduces us to her serious game concept to help businesses understand the benefits of thinking about the environment. MP3 recording 4.9MB Click to listen

6 Brett Robertson “History of Games”

Brett takes us on a light hearted trip down memory lane and also at the current state of the games industry. MP3 recording 7.9MB Click to listen

7 Ian Brown “Portal, Have Your Cake and Eat It Too”

Ian takes us behind the scenes from a user and passionate fan perspective of one of the most unique games to have become commercial, portal. He also looks at the original game, Narbuncular Drop, designed by students that Valve used to develop Portal. MP3 recording 7.4MB Click to listen

8 Michela Ledwidge “MOD the Movies!”

Michela takes us deep into Sanctuary and the thinking behind allowing the audience to customise, mash-up and generally Mod cinematic content. MP3 recording 7.4MB Click to listen

9 Gary Hayes “Reality & Pleasure – State of Play of Blended Real Life, TV and Game World” Vod/Podcast

This video above available as a download (with better audio & creative commons) 50MB MP4 click here

LAMP PODCASTS

All LAMP podcasts are published through iTunes – click on the icon below if you have iTunes to subscribe now!

ABOUT LAMP PODCASTS

  • This podcast presentation by LAMP @ AFTRS.
  • Audio recorded by Gary Hayes & Brett Robertson
  • Description, editing, podcasting and production by Gary Hayes

Finally a short compilation capture edited by Peter Giles (note video has camera sound, podcasts are higher quality direct lapel mikes).

Dec 132006
 

Extending the experiences of TV drama audiences. Evan Jones

“I find it very interesting to see how much people value on-line communities but go about setting them up without a purpose or goal. They say here is a chat room that is set up alongside a TV series but don’t give people anything to talk about…we are giving people very precise information and asking people to work together to find the answers.”

Evan Jones, Xenophile Media

The Presentation

Evan visited Australia in November 2006 and in this presentation he focuses on two cross media/broadcast TV drama series projects: Fallen (http://www.oculareffect.com) and Re-Genesis (http://www.regenesistv.com).

Nov 24, Chauvel Cinema, Sydney, presented by AFTRS

MP3 recording time 56:32 (13MB) Click to listen

Evan Jones is the Creative Director of Xenophile Media Xenophile which is a Canadian cross media production company specialising in extended media experiences. Evan is an interactive media producer from the combined disciplines of computer science, film studies and radio production. His projects range from narrative console gaming to interactive historical documentary. Winner of the 2005 Canadian New Media Awards for Excellence in Cross Platform and Banff Television Award for Interactive Television, his project ‘The ReGenesis Extended Reality’ game engages players to interact with characters from the series. The project has attracted a whole new audience eager for more than bios and episodic summaries. The game draws viewers into a conspiracy and mystery that weaves in and out of the TV series, using the internet, email and other media to immerse the viewer and blur the line between fiction and reality.

PODCAST SUBSCRIPTION

All LAMP podcasts are also published through the iTunes store.

Audio recorded and edited by Peter Giles, podcasting by Gary Hayes.

Dec 042006
 

“Games don’t need a story – writers in the games industry are essentially unnecessary” Mark Laidlaw, VALVE

Jackie Turnure presented by AFTRS LAMP as part of its Friday Futures Series.

Taken out of context, this comment could be dynamite, but the point made by Mark and many of the speakers at the Writing for Games conference is that the most important question game players ask is ‘is it fun to play?’. This statement goes to the heart of the need for games writers to understand that they serve the player. Storytelling for games only works if it is immersive and interactive. Forget this and you’re not writing a game.

How story works in a game, the role of the writer, and how to technically script a game are all topics Jackie Turnure will be touching on in her 1 hour overview of the 2006 Austin Texas, Writing for Games Conference

Summary of the presentation

Jackie Turnure is one of the mentors at LAMP and lecturers at AFTRS in the area of games, online role playing, extended reality and virtual worlds (full bio below). This talk combines much of her knowledge as professional writer gained from her experience in the interactive industry along with a recent trip to the Austin Games Conference where she met and heard some of the best Games Writers in the World. She referred to presentations by four key writers who presented at the conference. The first Mark Terrano of Hidden Entertainment talked in his keynote about stories that are like home movies, meaningful to them, about not using other mediums to analyse or design games and most importantly for would be writers to actually play games to understand them. He finished on the importance of embracing user content, the personal experience, people want to personalize. Alexis Nolent a writer for Ubisoft made a key point that a writer is involved through the whole game production process not just at the beginning. Games are not remembered for the writing, gameplay is. But gamers often complain about bad story so it is critical to embed writers with the level designers to produce strong narrative at all points.

The third writer was John Sutherland from Microsoft who talked about conflict is important for drama. “Try selling the superman story without kryptonite”. Story will emerge from conflict and for MMO’s once the conflict is set up the writer has to learn to let go, as the players themselves create the story. Rules of games, do – if possible, show – if you must, tell -last resort. Rafael Chandler from Media Sunshine made a point in his talk about the production process, that gamers dont want story, they already have it. The final speaker was outside the writing stream. Raph Koster is renowned for dropping bombs in conferences and his main point here was that the ‘big’ games are finished. Console games and gigantic MMO’s are finished, ‘Age of the Dinosaurs’. His point was that games become services not products and that publishers and games creators will start to fragment with many hundreds and thousands entering the market creating small, niche services.

For this talk Jackie finished on her own ‘busted myths’ that she gleaned from the conference. They included myths such as:

  • Games = shooters
  • Games aren’t stories
  • Audience contribution is new
  • Interactivity breaks emotional engagement
  • Conflict = combat
  • Personalised content is not story
  • Story is king

and had some good news to finish on. Traditional skills do cross over in story, emotional engagement, genre, character, conflict, structure and dialogue and her final, final message was about the new skills many writers need to develop:

  • Balancing narrative with agency
  • Player is the protagonist
  • Making navigation transparent
  • Controlling rhythm and pacing
  • Incorporating personalisation
  • Encouraging real world interaction

PDF (83k) of the Powerpoint

MP3 recording time 41:15. (9.5MB) Click to listen

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store.

ABOUT JACKIE
Jackie TurnureWith script editing and writing experience in both traditional and new media, Jackie Turnure brings a unique perspective to the role of narrative in cross media production. For the last 15 years she has been working across film, television, games and online production, with a particular focus on animation and children’s content.

Jackie received her Bachelor of Arts (Visual Communications) from Sydney College of the Arts and her Master of Fine Arts (Film Production) from San Francisco State University. She spent nine years in the US teaching screenwriting at New York University, Hunter College and the Academy of Arts College, San Francisco. During that time, Jackie wrote and directed eight short films and videos that have won awards and screened internationally.

After returning to Sydney, Jackie produced and directed three 3D animated kids’ games for PC, “Bananas in Pyjamas ” It’s Party Time”, “Oz – The Magical Adventure” and “Oz – The Interactive Storybook”. The games have won numerous awards and been distributed in 18 countries. Jackie lectures part time at AFTRS, was an industry mentor at the NSW Film and Television Office’s Indigenous Writers Workshop, ran a Game Design Workshop in FTI in Perth and gave a workshop on Alternative Narratives for the Australian Writer’s Guild.In addition, Jackie works as a script editor and story consultant on feature films, animated television series and animated games. She recently completed story producing and writing 3 episodes on Deadly, a half hour animated TV series based on the books by Paul Jennings and Morris Gleitzman. Jackie is currently script editing and voice directing Stolen Life, an animated feature produced in Machinima, written and produced by Peter Rasmussen.

Recorded at AFTRS Sydney 1 Dec 2006

Audio edited and processed by Gary Hayes.

Jul 252006
 

Evolving Technology, where will your audience be? © Jonathan Marshall 2006.

The second of 8 podcasts recorded live during the LAMP lab on Milson Island, Sydney in July 2006 – in front of the eight teams and ten mentors developing emerging media projects. International mentor Jonathan talks about new technologies and how we engage audiences with them.
jonathan marshall“Choose the platform based on the audience and their likely location. Think about how each user will move between each platform and don’t choose a platform just for the sake of it”

After an entertaining rope trick showing how TV, mobile and broadband penetration will invert itself over the next few years Jonathan continues by looking at the technological transitions that are taking place at the moment. He looks at the emerging cross-over potential of TV and PC becoming IPTV, of TV and Mobile becoming DVB-H (one flavour of mobile TV) and ‘download’ possibilities as mobiles become as powerful as current PC’s.

Jonathan investigates the shift and flattening of audience demand for content as multicast becomes unicast – traditional broadcast turns into personalised individually available global streamed channels and pots of content over peer-to-peer networks. He asks the age old question is broadcast dead and says it will always have a place from a pure distribution efficiency perspective and shows how it will fit into the three way mix of broadband, broadcast and mobile networks. He ends by talking about future devices and how storage will be ubiquitous and the tools to find content to put onto that storage will become absolutely critical. (During the q&a session there is a discussion about the transition from broadband to PC to IPTV and how broadcasters and telecos are preparing for the fight ahead).

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store.

JONATHAN MARSHALL

Jonathan Marshall is one of the key technical strategists in the field of interactive TV, having led the development of the BBC’s first groundbreaking services on DTT and Digital Satellite. Jonathan started his career at the BBC in 1991 as a recording engineer for BBC Scotland. He then left to complete a degree in Electronics and Music followed by a Masters in French and Management. By combining these skills he worked in Paris for IRCAM designing and implementing Digital Music Workstations for contemporary composers and performers to use.Jonathan rejoined the BBC in 1996 working firstly on DAB and then Digital Television for the Research and Development department at Kingswood Warren. It was here that he developed the world’s first interactive TV broadcasts in MHEG. In 1999 Jonathan joined the newly created BBC Interactive TV department at Bush House, where he worked with the technical team in delivering a whole raft of services, including the BAFTA award winning Wimbledon Interactive and Digital Text services on the Sky Platform. This work cemented his reputation as one of the key technical strategists in the interactive TV field. Jonathan went on to become BBC Interactive TV’s main technical interface for all third party providers, testing and appraising their products, giving him an unrivalled knowledge of the interactive TV tools market.

Jonathan now works as a freelance Technical Development Producer working with a range of new media companies from start-ups to multi-nationals. As part of his work he delivers training courses both within the BBC and around the world to enable content producers to deliver world class interactive services using the latest technical innovations.

Sydney 4 July 2006 – Time 20:54. PDF (191k) of presentation
Click to listen

Audio edit, description and mp3 prep/post  – G Hayes

Jul 202006
 

Business Planning for New Media © Rachel Dixon 2006.

The first of 8 podcasts recorded live and unedited during the LAMP lab on Milson Island, Sydney in July 2006 – in front of the eight teams and ten mentors developing emerging media projects.

rachel dixon“If you rely on government funding for your projects, marry someone rich, because you haven’t got a career, what you’ve got is a series of accidents”.

Rachel delivers many wise words about business practises and exploitation for new media projects with a focus on Australian Media referring to the Digital Content Industry Action Agenda – “…not what the government can do…what industry can do for itself…we have got a lot of cottage industries, and a lot of really good ideas and it is really hard to find money for those ideas”.

She talks in length about how to turn projects and ideas into real and sustainable businesses – by looking at a multitude of business aspects including investment opportunities, tax concessions, working for fees, having real value in the online element, co-productions, budgets, partnerships, subscription models, advertising, membership and sponsorship.

Rachel also talks about the development of the brand and the importance of being higher up the aggregation chain, controlling the portal rather than individual elements of content. In terms of getting investment you have to prove that your online element is ‘sticky’ and will grow traffic and members. She says you have to be prepared to be in for the long haul if you want to initiate a membership model and cites Habbo Hotel and other MMORPGs that have critical elements of personalisation and customisation of your virtual space. Making payments, particularly micro ones, easy for the user is also a way to drive revenues and suggests that many online businesses fail because they put too many hurdles in the way of making payments.

She moves on to cover many of the legal issues surrounding the IP in your project and how to make sure you have sustainability by really owning the idea/format, you have limited liability and also how most of this depends on the fact that you have assignments – which will generate residual IP. A new development in emerging media, particularly contribution services such as YouTube is the EULA (End User License Agreement) and how this both protects your idea but also the service provider rights to submitted content.

Finally Rachel talks about the international perspective, how to manage your format or idea in overseas markets and how to be realistic about your budget if the millions of markets of hundreds are very tightly niche’d. After all this if you get an investor be prepared to give away up to 49% plus and pay attention to the mix of partners in case of shift in allegiances.

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store.

RACHEL DIXON

In addition to a career as an award-winning filmmaker, Rachel has been a developer, publisher and marketer of interactive media since 1993. In July 2004 Rachel joined Massive as General Manager. The company’s multi-award winning work extends across Web and Internet development, intranets, broadband, interactive television, wireless content, DVD, and advertising, film and television. Rachel is also a director of Handshake Media Pty Ltd, one arm of which is a consultancy advising on strategic development and marketing in new media, I.T. and telecommunications.

In 2004 Rachel was appointed to the Strategic Industry Leaders Group of the Commonwealth Government’s Digital Content Industry Action Agenda. She currently chairs the export subcommittee of the Group. Rachel is a director of the Australian Centre for Advanced Computing and Communications (ac3). She is also on the National Executive of the Australian Interactive Media Industry Association (AIMIA). Rachel was a founding director of FIBRE Pty Ltd, a telecommunications company servicing the film, television, interactive media and games industries. Rachel is a past director of several other government and private sector multimedia organisations, and has worked as a senior executive in interactive media and film finance for several government bodies.

Sydney 5 July 2006 – Time 47:34. PDF (116k) of presentation
Click to listen

Audio edit, description and mp3 prep/post  – G Hayes