Nov 172009
 

Australia’s leading screen conference, run by SPAA, is in Sydney this week and many multi-platform folk associated with LAMP & AFTRS in the past are in force with a record number of panels and sessions. The heavily featured 360 Media (and by implication Social Media) track sits nicely in the theme of this years conference ‘Reaching Your Audience’. LAMP’s Gary Hayes is listed as a key advisor to this years event and the following are a taste of some of the great sessions worth checking out. Lots more detail on the downloadable PDF on the SPAA Conference site.

The sessions below are the LAMP best 360, multi platform picks for the 3 days

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May 252009
 

eve_onlineNOTE – TO BE RESCHEDULED IN NEXT TWO WEEKS:

LAMP ‘STATE OF PLAY’ SEMINARS

Profiling successful case studies, people and the latest techniques across multi-platform social media.

PRICE – FREE: Themed seminars running on the last Wednesday of every month at 5.30 – 6.30 pm

PLACE: No need to register just turn up to the main Theatre at AFTRS, Sydney (directions)

DATE & TIME: TO BE RESCHEDULED May 2009 – 5.30 – 6.30


MASSIVELY MULTI-STORYTELLER WORLDS: The Drama of Game Worlds

Virtual worlds are now populated by 900 million players globally with many spending more time in them than their real lives. The demographic of these fantasy and also very representational online games has shifted to being much more mid 30s and nearly half female. For example the stories in the largest online game (62% of the market) World of Warcraft reaches over 11 million people every week and players become the heros in nearly 16 million separate quests per day!

Key MMOGs looked at include: Warcraft, Star Wars Galaxies, World of Warcraft, Everquest, Never Winter Nights, Lineage, Eve OnlineSecond Life, Habbo Hotel, PS3 Home, There.com, Lord of the Rings Online, Warhammer, City of Heroes, Age of Conan & Runescape

This ‘State of Play’ seminars looks at the range of stories being created in this new type of pervasive entertainment that exists inside social and game worlds. It will focus on the drama being created by these full time role players, the hundreds and thousands of quests and back stories across a range of MMOGs and the opportunities for traditional writers to engage in this popular medium.

Speakers:

  • Laurel Papworth (Social Network Strategist & Games Moderator) – Community Stories: World of Warcraft & other MMORPGs
  • Gary Hayes (AFTRS LAMP & MUVEDesign) – Overview of MMOG Story Environments & Dramatic Roleplay in Custom Social Virtual Worlds
  • Ian Brown (Leading CG artist) – The Character Driven Game Story
Apr 062009
 

INNOVATIONS IN MULTI-PLATFORM CONTENT – Wed 22 April 9.30 – 1.00 pm – Sydney

  • Do you really know what Alternate or Augmented Reality Games are, or what makes Social Media Entertainment really successful?
  • How do you plan, produce and maintain complex distributed narrative, multi-platform services?
  • Why do interactive stories work & how to get clients interested in it
  • How can you combine the immersion of games with the drama of film and TV?
  • How can you keep people engaged across time and space?
  • What is the true Future of Entertainment?

lostThe way content is consumed has changed. A selection of leading innovators in multi-platform content present recent projects in the areas of social media, cross platform storytelling, extended entertainment, games and online entertainment. This will be an eye opener for those who thought cross-media meant TV show and a website!

Hoodlum (global leaders in distributed storytelling) will share behind the scenes on their world renowned multi-platform ‘game-like’ dramas such as Lost, Spooks and Emmerdale. World Communities will highlight the best social media services that draw in audience and user participation while also building loyalty for future services. Animal Logic on a live link from LA will talk about the future of entertainment formats while Xumii will look at this from a social mobile perspective. Finally MOGIE/Forget the Rules will show a unique new Australian grown format combining live action and game worlds. Sohail Dahdal and Gary Hayes, both leading multi-platform creators themselves, will manage this very special seminar.

APPLY: Seminar Wed 22 April 9.30 am – 1 pm

Presenters include:

By the end of this seminar participants will have had the opportunity to learn about:

  • How to develop new forms of storytelling that integrate narrative and interactivity
  • Innovative techniques in multi platform content creation
  • Future directions of media innovation
  • Case studies of innovative projects and production methodologies and techniques
  • Techniques to foster and promote creative innovation
  • Creating community and communicating directly with audiences