May 212006
 

How to Entertain – Engage, Involve, Reward © Jackie Turnure 2006
Recorded live and unedited during the LAMP lab in Perth in May 2006 in front of the seven teams developing emerging media projects.

Jackie TurnureJackie extends her insights into how to engage audiences and keep them involved. She talks about the importance of story and the dramatic impact that can be created by a well constructed narrative. Looking at the new web 2.0 and cross device challenges Jackie points out that it is easy to lose audiences unless you craft a service that engages, involves, extends, surprises and rewards. Make it worth their time and encourage them to collaborate in the on-going drama, make it resonate. She uses several examples of recent services that reinforce these techniques such as Facade, Forget the Rules, Amazon, Wonderful Wizard of Oz and Pandora.

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store.

For the last 15 years Jackie has been working across film, television, games and online production, with a particular focus on animation and children�s content. Jackie is currently script editing and voice directing Stolen Life, an animated feature produced in Machinima, written and produced by Peter Rasmussen.

Perth 9 May 2006
Click to listen MP3

Mar 012006
 

Rules of Engagement- Jackie Turnure
Jackie Turnure

“The key to engaging our audience is to make the experience ever changing. The material must never be static, instead it must always be moving forward, developing, evolving, building. Raise the stakes without moving the goal posts and you will deepen the experience for the audience.” Jackie Turnure 2005

Jackie combines two presentations that are inextricably linked – how to engage someone in your interactive service and then how to sell your creation, the pitch. She talks about curiousity, suspense and turning points that expand and deepen our relationship with story. Using examples such as Facade, Amazon and her own creation, Oz the Magical Adventure she further delves into the meaning of the hook and evolving experience which leads into her top tips for the most important element of getting a cross-media service off the ground, pitching. This talk was delivered at a week long residential for ABC Australia.

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

For the last 15 years Jackie has been working across film, television, games and online production, with a particular focus on animation and children�s content. Jackie is currently script editing and voice directing Stolen Life, an animated feature produced in Machinima, written and produced by Peter Rasmussen.

Sydney 12 Dec 2005
Click to listen

Sep 072005
 

Adapting Linear Content to Interactive Games � Jackie Turnure
Jackie TurnureUsing The Wonderful Wizard of Oz as an example, Jackie takes on a journey through the process of turning a linear brand into an interactive proposition. She looks at the evolution of the interactive property from simple storybooks through to complex game design. She finishes with some key questions and tips about creating these kinds of projects.
Accompanying presentation – Adapting Linear Content to Interactive Games 1.3MB PDF

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

For the last 15 years Jackie has been working across film, television, games and online production, with a particular focus on animation and children’s content. Jackie is currently script editing and voice directing Stolen Life, an animated feature produced in Machinima, written and produced by Peter Rasmussen.

Sydney 7 Sep 2005
Click to listen
Audio preparation by James Christopher Murty