Nov 172009
 

Australia’s leading screen conference, run by SPAA, is in Sydney this week and many multi-platform folk associated with LAMP & AFTRS in the past are in force with a record number of panels and sessions. The heavily featured 360 Media (and by implication Social Media) track sits nicely in the theme of this years conference ‘Reaching Your Audience’. LAMP’s Gary Hayes is listed as a key advisor to this years event and the following are a taste of some of the great sessions worth checking out. Lots more detail on the downloadable PDF on the SPAA Conference site.

The sessions below are the LAMP best 360, multi platform picks for the 3 days

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Apr 062009
 

INNOVATIONS IN MULTI-PLATFORM CONTENT – Wed 22 April 9.30 – 1.00 pm – Sydney

  • Do you really know what Alternate or Augmented Reality Games are, or what makes Social Media Entertainment really successful?
  • How do you plan, produce and maintain complex distributed narrative, multi-platform services?
  • Why do interactive stories work & how to get clients interested in it
  • How can you combine the immersion of games with the drama of film and TV?
  • How can you keep people engaged across time and space?
  • What is the true Future of Entertainment?

lostThe way content is consumed has changed. A selection of leading innovators in multi-platform content present recent projects in the areas of social media, cross platform storytelling, extended entertainment, games and online entertainment. This will be an eye opener for those who thought cross-media meant TV show and a website!

Hoodlum (global leaders in distributed storytelling) will share behind the scenes on their world renowned multi-platform ‘game-like’ dramas such as Lost, Spooks and Emmerdale. World Communities will highlight the best social media services that draw in audience and user participation while also building loyalty for future services. Animal Logic on a live link from LA will talk about the future of entertainment formats while Xumii will look at this from a social mobile perspective. Finally MOGIE/Forget the Rules will show a unique new Australian grown format combining live action and game worlds. Sohail Dahdal and Gary Hayes, both leading multi-platform creators themselves, will manage this very special seminar.

APPLY: Seminar Wed 22 April 9.30 am – 1 pm

Presenters include:

By the end of this seminar participants will have had the opportunity to learn about:

  • How to develop new forms of storytelling that integrate narrative and interactivity
  • Innovative techniques in multi platform content creation
  • Future directions of media innovation
  • Case studies of innovative projects and production methodologies and techniques
  • Techniques to foster and promote creative innovation
  • Creating community and communicating directly with audiences