Jul 162009
 

STUDY MULTIPLATFORM CONTENT PRODUCTION part time at AFTRS in 2010

All video and audio below recorded at the AFTRS Theatre July 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!

FIVE SEMINAR VIDEOS – Click the skip arrows to move between presentations

  1. THE SOCIAL MEDIA MARKETING CAMPAIGN & COMMUNITY – 50m (slideshares here) © Laurel Papworth – Australia’s leading Social Network Strategist and communities manager
  2. DIGITAL AND SOCIAL INFLUENCE MARKETING 35m © Martin Walsh – Head of Digital Marketing Microsoft & Independent Film Actor & Producer Red Dune Films (slideshare embedded here)
  3. ANATOMY OF A BLOGGER OUTREACH CAMPAIGN –  16m © Geoffrey Emerson Managing Director The Prosperity Principal
  4. (Seminar Intro) THE RISE AND RISE OF SOCIAL MEDIA – 13m (slideshares here) © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign
  5. UNIVERSITY MEET SOCIAL MEDIA –  16m (note: music error first few minutes) © Danielle Warby Online Marketing Coordinator for the Faculty of Economics and Business at the University of Sydney

[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_social_laurel.mp4,http://storylabs.us/lamp/podcast/lssm_social_martin.mp4,http://storylabs.us/lamp/podcast/lssm_social_geoffrey.mp4,http://storylabs.us/lamp/podcast/lssm_social_gary.mp4,http://storylabs.us/lamp/podcast/lssm_social_danielle.mp4[/pro-player]

Original seminar link – Social media has exploded over the last 3 years,  the scale of this phenomenon means no one can ignore it anymore. For example mid 2008 there were over 113 million blogs, 200 million active Facebook users & over 1.1 billion twitter messages. Today over 346 million read blogs and another 130 million watch YouTube videos, daily. But it is the time spent using social media that tell a more significant story. Facebook users logged 13.9 billion minutes on their site in April 09, MySpace 5 billion minutes and the new kid in town, Twitter logged 300 million minutes. According to a Nielsen study, total minutes spent on social networking sites has increased 83 percent year-over-year. Learn how to connect and be involved in this social revolution.

AUDIO ONLY VERSIONS OF 1-5 ABOVE – Click the skip arrows to move between presentations

[pro-player  width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_social_laurel.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_martin.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_geoffrey.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_gary.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_danielle.mp3[/pro-player]

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

  • Video & audio recorded by AFTRS Post-production & Digital Dept
  • Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes
Jul 152009
 

STUDY GAMES AND VIRTUAL WORLDS part time at AFTRS in 2010

All video and audio below recorded at the AFTRS Theatre April 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!

SIX SEMINAR VIDEOS – Click the skip arrows to move between presentations

  1. VIRTUAL TV: TREET AND SLCN – 24m © TreetTV & Gary Wiesneski CEO SLCN.TV
  2. MACHINIMA: THE ILLCLAN WAY – 14m © Illclan and AFTRS. Peter Giles Director of Digital Media AFTRS Interviews Ill Clan. Writer/director Kerria Seabrooke, cinematographer Paul Jannicola and producer Frank Dellario
  3. VIRTUAL STORY: THE ART & CRAFT OF MACHINIMA – 42m © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign (slideshares here)
  4. MOVIE OVER GAMES INTEGRATED ENTERTAINMENT – 10m © Jim Shomos CEO Forget The Rules
  5. WANDERING EYE PICTURES – 40m © Mark Strong Head of Wandering Eye Pictures
  6. WHERE MACHINIMA MEETS CG – Panel Interview 17m ©AFTRS Peter Giles Director Digital Media AFTRS in conversation with Jim Shomos, Mark Strong and Kit Devine (AFTRS CG Animation Lecturer)

[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_machy_garyw.mp4,http://storylabs.us/lamp/podcast/lssm_machy_illclan.mp4,http://storylabs.us/lamp/podcast/lssm_machy_gary.mp4,http://storylabs.us/lamp/podcast/lssm_machy_jim.mp4,http://storylabs.us/lamp/podcast/lssm_machy_mark.mp4,http://storylabs.us/lamp/podcast/lssm_machy_panel.mp4[/pro-player]

Original seminar link – All video and audio below recorded at the AFTRS Theatre May 2009. Machinima is a dynamic new form of storytelling that will be explored in a seminar and interactive workshop at AFTRS this week. This unique event will feature leading international experts speaking about the exciting future of this new form which utilises games and virtual worlds as new tools of filmmaking.

A quick ‘tour of tools’ machinima created in only 3 hours using wowmodelviewer as part of the intro presentation, featuring @SilkCharm character and voice over.

AUDIO ONLY VERSIONS OF ABOVE – Click the skip arrows to move between presentations

[pro-player  width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_machy_garyw.mp3,http://storylabs.us/lamp/podcast/lsmp3_machy_illclan.mp3,http://storylabs.us/lamp/podcast/lsmp3_machy_gary.mp3,http://storylabs.us/lamp/podcast/lsmp3_machy_jim.mp3,http://storylabs.us/lamp/podcast/lsmp3_machy_mark.mp3,http://storylabs.us/lamp/podcast/lsmp3_machy_panel.mp3[/pro-player]

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

  • Video & audio recorded by AFTRS Post-production & Digital Dept
  • Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes
Jul 152009
 

STUDY GAMES AND VIRTUAL WORLDS part time at AFTRS in 2010

All video and audio below recorded at the AFTRS Theatre April 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!

FOUR SEMINAR VIDEOS – Click the skip arrows to move between presentations

  1. GAMES: SERIOUSLY – 35m © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign (slideshares here)
  2. THE REALITY OF THE SIMULATION – 38m © John Welsh Development Manager of Serious Games at Sydac
  3. SERIOUS GAMES: REACH OUT – 28m © Marianne Webb interactive manager for Reach Out!
  4. DOCO 2.0: FIRST AUSTRALIANS PANEL – 25m © AFTRS & First Australians – Peter Giles Director Digital Media talks to Rachel Perkins (Director), Darren Dale (EP) Sohail Dahdal (Online Producer)

[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_serious43_gary.mp4,http://storylabs.us/lamp/podcast/lssm_serious43_john2.mp4,http://storylabs.us/lamp/podcast/lssm_serious43_marianne.mp4,http://storylabs.us/lamp/podcast/lssm_serious43_panel.mp4[/pro-player]

Original seminar link – All video and audio below recorded at the AFTRS Theatre April 2009. The intersection between documentary filmmaking and games will be explored in this half seminar and half rapid development workshop, providing deep insight into the potential of Serious Games. Both games and stories have long been recognised as powerful learning tools. Their combination in the 21st century has the potential to provide learning experiences that are collaborative and globally connected. What are the best examples of Serious Games and where are they heading? How can Serious Games be employed by educators, corporations or non-profit organizations?

AUDIO ONLY VERSIONS OF ABOVE – Click the skip arrows to move between presentations

[pro-player  width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_serious43_gary.mp3,http://storylabs.us/lamp/podcast/lsmp3_serious43_john2.mp3,http://storylabs.us/lamp/podcast/lsmp3_serious43_marianne.mp3,http://storylabs.us/lamp/podcast/lsmp3_serious43_panel.mp3[/pro-player]

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

  • Video & audio recorded by AFTRS Post-production & Digital Dept
  • Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes
Jul 182008
 

‘Building a Social Network” Strategies, implementation and management of online communities.

Laurel PapworthLaurel takes us on a whistle-stop tour of the various features and functions of organic social networks and how to identify positive and negative aspects of existing services. She refers to how on entry the motto/tagline, tools and what the community are discussing should be clearly visible. Other critical components Laurel mentions are sustainability of identity, notification of what is public and private, peer appraisal and methodologies to build trust. She then goes on to explain the many and varied forms of synchronous and asynchronous communication and the types of interaction certain demographics prefer.

Explaining why many sites need to also clearly display premium vs free content she references the member life cycle of visitor, newcomer, registered, responder, leader and elder combined with the various leadership types goes to make a rich tapestry of how communities form and evolve. Laurel talks about the best ways to manage closely knit communities and associated swarm behaviour – how empowering structured small groups actually engenders trust and makes it self-contained and ready to grow itself. She ends with a very useful summary of all the key points and answers as few questions such as fake content, her favourite community and reiterates the three main types of social networks (depth of content, filter and straight communications).

MP3 recording time 30:38 (21.8MB) Click to listen

A series of podcasts of short presentations given by mentors at the LAMP VIII residential lab in Marysville, Victoria in February 2008.

All LAMP podcasts are published through iTunes – click on the icon below if you have iTunes to subscribe now!

[slideshare id=289705&doc=first-build-of-a-social-network-1204509778460769-5&w=525]

LAUREL PAPWORTH – Online Community Strategist, World Communities

Laurel Papworth is a consultant specialising in educating companies in how to maximise value from social networks, social media and web 2.0 technologies.

In the past she had lead roles in digitising Fairfax Newspapers and establishing Optus Convergent media and now Laurel lectures on marketing into social networks at the University of Sydney and advising clients such as Channel 10 (Australian Idol community) and Telecom New Zealand.

Laurel frequently presents on Web 2.0 technologies and how they can best be used at a business level including corporate blogging, RSS feeds, user documentation wikis and vibrant customer communities. Renowned blog here.

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

Audio recorded by Peter Giles and Brett Robertson

Description, editing, podcasting and produced by Gary Hayes