Nov 172009
 

Australia’s leading screen conference, run by SPAA, is in Sydney this week and many multi-platform folk associated with LAMP & AFTRS in the past are in force with a record number of panels and sessions. The heavily featured 360 Media (and by implication Social Media) track sits nicely in the theme of this years conference ‘Reaching Your Audience’. LAMP’s Gary Hayes is listed as a key advisor to this years event and the following are a taste of some of the great sessions worth checking out. Lots more detail on the downloadable PDF on the SPAA Conference site.

The sessions below are the LAMP best 360, multi platform picks for the 3 days

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Jun 062008
 

Don’t have a black Friday-register now. Places filling fast!

AFTRS LAMP presents two cutting edge seminars:

Generating Online Buzz for Creative Projects
Thursday June 19. Learn how to attract online attention and engage participatory audiences and global consumers.

Building Social Networks and Growing Communities
Friday June 20. Follows on from Generating Online Buzz for Creative Projects, and focuses on building and managing online social networks and communities.

Generating Online Buzz for Creative Projects

Led by Laurel Papworth these two seminars cut through the jargon and find the true potential of Web 2.0, ‘The Sharing Web’.
Learn how to attract attention and engage participatory audiences and global consumers. A must attend workshop for writers, designers, filmmakers, producers, gamers and marketers or anyone who wants to build and maintain a presence online.

  • Discover techniques to find and build online audiences
  • Utilise blogs, wikis, RSS feeds, twitter and social media portals and networks to connect with global communities of interest
  • Learn strategies that encourage people to virally recommend and distribute your content
  • Understand how to make your content findable on the internet

Laurel Papworth is a senior consultant in social networks. She helped digitize Fairfax in the early 1990’s and established Convergent Media at Optus in the late 1990s. Laurel is a dynamic speaker and workshop trainer, regular radio and TV guest, and is in demand by companies globally to help leverage their media and public relations activities with social networking tools and strategies. Laurel teaches social media at the University of Sydney and lectures as part of a Masters of Convergent Media at the University of Western Sydney. Laurel consults to government, business and not-for-profits around the world. She recently returned from teaching blogging and social media to Arabic women in Jeddah, Saudi Arabia.

Other speakers include:

  • Bruce Moyle – Joffre Street Productions
  • Andrew Apostola – Portable Content
  • Peter Giles – AFTRS Director of Digital Media Division
  • Catherine Gleeson – AFTRS Interactive Media Lecturer

Date: Thursday 19 Jun 2008

  • Duration: 1 day. 9.30-5pm, lunch included
  • Course Fee: $120
  • Venue: The Australian Film Television and Radio School
  • The Entertainment Quarter
  • 130 Bent St
  • Moore Park NSW, 2021
  • Application deadline: June 13. Places filling fast-register here

Building Social Networks and Growing Communities

This seminar follows on from the Generating Online Buzz for Creative Projects seminar and focuses on how organisations can utilise online social networks to meet business objectives. It is ideal for those with a general grasp of blogs, wikis, and tagging – even if you are currently a forum or community leader, you may not have thought of all the insights this course presents on running an online community.

  • Learn how to prepare for massive membership signups
  • Use the best techniques to gain, retain and manage members in your social network
  • Create a safe space for brand leaders and evangelists to grow your network
  • Build trust and develop blueprints for a self-sustaining network

Speakers include:

  • Ngaire Stevens – Habbo Hotel
  • Laurel Papworth – Social Network Strategist.
  • Peter Giles – AFTRS Director of Digital Media Division
  • Catherine Gleeson – AFTRS Interactive Media Lecturer

Date: Friday 20 Jun 2008

  • Duration: 1 Day 9.30 -5.00 pm, lunch included
  • Course Fee: $120. By attending both seminars you pay just $200 – a saving of $40
  • Venue: The Australian Film Television and Radio School
  • The Entertainment Quarter
  • 130 Bent St
  • Moore Park NSW, 2021
  • Application deadline: June 13. Places filling fast-register here
Nov 102006
 

Project description: Sick of fake, annoying, over-hyped commercials? Think you can make a better ad? Sold in Sixty Seconds is a cross media experience and user generated community that sets the challenge for amateur filmmakers to make the most memorable 60 second ad for a popular brand. At stake, is the reward to see the ad broadcast nationally, win some serious cash and be recognised as top creative talent. A completely participatory event and social network that exists on mobile, web and tv that unleashes and rewards the best of user generated content whilst celebrating the history of advertising around the world.

Sold 03

Sold 05

Sold 07

Sold 12

Sold Team
Team Members
Linda Ujuk – Co-Creator/Producer/Writer
Daniel Patmore – Co-Creator/Production & Broadcast Designer
Irene Georgas – Co-Creator/Producer/Camera/Editor

Guardian mentor/s: Jim Shomos
LAMP Lab: October 2006
Target media: Mobile, Broadband, TV
Media Cartel © 2006

Nov 242005
 

The Keynote address for ACM IE 2005, 23 November 2005, Sydney. By Mark Pesce with Angus Fraser
Mark PesceABSTRACT: The software design of the mobile telephone is poorly suited to its principle task, human social network management. The authors explore the evolving needs of the ‘swarm’ of network users, then speculatively redesign the mobile telephone as an active device, employing multiple communication modalities to radically improve the device’s ability to maintain and contribute to the user’s social network. Three use cases explore the user experience in a fully-realized system.
Paper can be found at http://interactive.edu.au/BluOpen/trh.pdf

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

Sydney 23rd November 2005
Click to listen
Audio preparation by James Christopher Murty