LAMP’s Gary Hayes created, posted & paged (on his top 5 Australian AdAge blog, Personalizemedia) this simple flash app a few weeks ago to demonstrate the tsunami of content, communication and commercial activity across Social Media, Mobile and Games. The widget, embedded below, rather ironically went viral itself as it is was linked to from Wired, Guardian, other major sites and was re-tweeted over 2000 times which generated a reach around 15 million! It is now embedded in over 450 sites (over 150 shown in the video below the counter) and Gary is keeping it constantly updated with the latest stats across the 40+ metrics.
Australians now spend an average of 16.1 hours on the internet each week, 12.9 hours watching TV, 8.8 hours listening to the radio, 3.7 hours on a mobile phone and 2.8 hours reading newspapers according to The Nielsen Online Internet and Technology Report quoted in The Australian earlier this year. With internet use now eclipsing TV viewing Australian broadcasters are in for a bumpy ride over the next few years. In this environment, how well prepared are our content producers for a world of participatory media, social networking and transmedia storytelling?
AFTRS are running a new post graduate course in 2010 which has been designed for content producers of all persuasions to combine the practical skills of traditional media with those of the online world. What’s clear is there is a huge appetite by global audiences for rich media content and we need skilled producers to start the conversations.
More information about this groundbreaking new course is available here and applications close on November 1, 2009
The course has been developed utilising the knowledge and experience gained through LAMP workshops, seminars and residentials and the pool of national and international experts who have contributed to its success. To get an idea of the calibre of our industry speakers here is a list of links to some of the most pertinent LAMP podcasts, vodcasts and slideshares about Multi Platform Content innovation. And finally, some of our industry testimonials and more stats to help you ponder your future.
Huge poisonous spiders lie ready to pounce as you carefully traverse a forest lit only by moonlight. This is one of the initiation rights you will face in One Night, a new game that has been prototyped by AFTRS lecturer Ian Brown using Unity3D software. He recently gave a presentation of the project at Gamejam09, the games pitch and demo event initiated by LAMP in 2008.
It took Ian about a month to create a level of One Night including the design of all the assets from scratch. He did modelling and texturing in Mudbox software, the animation in Maya and it was exported to Unity3D where all the gameplay was scripted in Javascript. Unity 3D is a multi platform tool and its relatively easy to create games for Mac, PC, web or iPhone. There is a rapidly growing list of great games being created in Unity3D which you can find here.
You can see a gameplay capture of the One Night on our YouTube channel AFTRSgames or you can play through the prototype by downloading a zipped executable for Mac OSX or Windows.
For those interested in creating their own games like One Night, AFTRS are running a Graduate Certificate in Games and Virtual Worlds in 2010 and we’re looking for visionaries who can create innovative games and rich immersive social virtual worlds. Applications for the course close on November 1 2009 and more information is available here.
AFTRS & LAMP’ers have been fortunate to know Kelly Chapman for a few years now. She is one of a handful of producers and creatives who actually walk-the-talk by ‘making’ & realising transmedia properties. From her work at Hoodlum on accessible web adventures, BBC Spooks, Emmerdale and Lost through to her own, slightly more spreadable, organic and social transmedia efforts Kelly carefully bridges the technical and creative banks of the complex white water, multi platform, rapids.
We introduced her to SPAA and she did a great keynote up at the Foxtel studios last week, edited highlights below. More on Kelly’s work here http://kcdc.com.au/ and on her investigative blog here http://kellychapman.wordpress.com/. Enjoy
Kelly Chapman keynote SPAA Fringe 2009 from KCDC on Vimeo.
Kelly is an experienced producer of transmedia entertainment. She walks participants of SPAA Fringe through the various formats transmedia takes, and step by step through how she’s applied her knowledge to creating effective transmedia strategies for her own projects.
AFTRS in conjunction with the IGDA Sydney are running GameJam 09.
An interactive event by gamers for gamers – a day of playing, learning about and making games. Come be a spectator, play to win, or get involved in the creative jam session. This free one day event features gaming competitions, seminars, networking and creative activities. The JAM starts with a gaming forum where anyone can register to be a presenter – share YOUR latest discoveries, opinions & ideas for games and virtual worlds. The JAM ends with a workshop & competition – where creative teams engage in a battle of ideas & rapid game-design, with prizes for best pitch!
LAMP has been an integral part of the interactive cross media & digital curriculum at AFTRS for the past four years. As well as its external facing activities works closely with all aspects of social and cross media in the Graduate Diploma for Directors & Production students, Foundation ‘Creating Experiences and Designing Worlds modules’ and MA specialist courses in Virtual Worlds, Social Media and Games.
Next year there are some great Graduate Certificate courses starting and LAMP will be very active in the Multiplatform and Games & Virtual Worlds offerings and recommend you to pass these around. More info here:
STUDY MULTIPLATFORM CONTENT PRODUCTION part time at AFTRS in 2010
All video and audio below recorded at the AFTRS Theatre July 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!
FIVE SEMINAR VIDEOS – Click the skip arrows to move between presentations
- THE SOCIAL MEDIA MARKETING CAMPAIGN & COMMUNITY – 50m (slideshares here) © Laurel Papworth – Australia’s leading Social Network Strategist and communities manager
- DIGITAL AND SOCIAL INFLUENCE MARKETING 35m © Martin Walsh – Head of Digital Marketing Microsoft & Independent Film Actor & Producer Red Dune Films (slideshare embedded here)
- ANATOMY OF A BLOGGER OUTREACH CAMPAIGN – 16m © Geoffrey Emerson Managing Director The Prosperity Principal
- (Seminar Intro) THE RISE AND RISE OF SOCIAL MEDIA – 13m (slideshares here) © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign
- UNIVERSITY MEET SOCIAL MEDIA – 16m (note: music error first few minutes) © Danielle Warby Online Marketing Coordinator for the Faculty of Economics and Business at the University of Sydney
[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_social_laurel.mp4,http://storylabs.us/lamp/podcast/lssm_social_martin.mp4,http://storylabs.us/lamp/podcast/lssm_social_geoffrey.mp4,http://storylabs.us/lamp/podcast/lssm_social_gary.mp4,http://storylabs.us/lamp/podcast/lssm_social_danielle.mp4[/pro-player]
Original seminar link – Social media has exploded over the last 3 years, the scale of this phenomenon means no one can ignore it anymore. For example mid 2008 there were over 113 million blogs, 200 million active Facebook users & over 1.1 billion twitter messages. Today over 346 million read blogs and another 130 million watch YouTube videos, daily. But it is the time spent using social media that tell a more significant story. Facebook users logged 13.9 billion minutes on their site in April 09, MySpace 5 billion minutes and the new kid in town, Twitter logged 300 million minutes. According to a Nielsen study, total minutes spent on social networking sites has increased 83 percent year-over-year. Learn how to connect and be involved in this social revolution.
AUDIO ONLY VERSIONS OF 1-5 ABOVE – Click the skip arrows to move between presentations
[pro-player width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_social_laurel.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_martin.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_geoffrey.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_gary.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_danielle.mp3[/pro-player]
ABOUT LAMP PODCASTS
This podcast presentation by LAMP @ AFTRS.
- Video & audio recorded by AFTRS Post-production & Digital Dept
- Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes
STUDY MULTIPLATFORM CONTENT part time at AFTRS in 2010
All video and audio below recorded at the AFTRS Theatre April 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!
FOUR SEMINAR VIDEOS – Click the skip arrows to move between presentations
- COLLABORATIVE COMMUNITIES – 32m © Laurel Papworth senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East
- CROWDSOURCING – 7m © Doug Garske Managing Director at Atomic Marketing
- FREE AND EASY (seminar intro) – 10m © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign (slideshares here)
[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_open_laurel.mp4,http://storylabs.us/lamp/podcast/lssm_open_doug.mp4,http://storylabs.us/lamp/podcast/lssm_open_gary.mp4[/pro-player]
Original seminar link – There are a vast range of new free to use tools that enable rich and efficient collaboration for audiences and professionals alike. What are the best tools for online communities, project development, video distribution and marketing. A survey of free to use tools and services including Mogulus, Twitter, Joomla, Ning, Blogger, Ustream, Drupal, Wikis, Social Bookmarking, Virtual World Gatherings, WordPress and many others.
AUDIO ONLY VERSIONS OF ABOVE – Click the skip arrows to move between presentations
[pro-player width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_open_laurel.mp3,http://storylabs.us/lamp/podcast/lsmp3_open_doug.mp3,http://storylabs.us/lamp/podcast/lsmp3_open_gary.mp3[/pro-player]
ABOUT LAMP PODCASTS
This podcast presentation by LAMP @ AFTRS.
- Video & audio recorded by AFTRS Post-production & Digital Dept
- Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes
STUDY MULTIPLATFORM CONTENT PRODUCTION part time at AFTRS in 2010
All video and audio below recorded at the AFTRS Theatre April 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!
FIVE SEMINAR VIDEOS – Click the skip arrows to move between presentations
- THE ART & CRAFT OF MULTIPLATFORM STORYTELLING – 37m © Hoodlum Anthony Mullins – Creative Director Hoodlum & Jackie Turnure, Head of Development and Production Hoodlum
- MOBILE SOCIAL TECH AND ALTERNATE REALITY GAMING – 35m © Bob Hitching Xumii
- THE INNOVATIVE COMMUNITY – 38m © Laurel Papworth senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East (slideshares here)
- PLAYING IN A DIGITAL WORLD – 31m © Jim Shomos CEO Forget The Rules
- MULTIPLATFORM INNOVATIONS – 22m © Giancarlo A. Mori Senior Vice President, ANIMALLOGIC Interactive. (live Skype video intro interview with Gary Hayes)
[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_innov_hoodlum.mp4,http://storylabs.us/lamp/podcast/lssm_innov_bob.mp4,http://storylabs.us/lamp/podcast/lssm_innov_laurel.mp4,http://storylabs.us/lamp/podcast/lssm_innov_jim.mp4,http://storylabs.us/lamp/podcast/lssm_innov_giancarlo.mp4[/pro-player]
Original seminar link – The way content is consumed has changed. A selection of leading innovators in multi-platform content present recent projects in the areas of social media, cross platform storytelling, extended entertainment, games and online entertainment. This will be an eye opener for those who thought cross-media meant TV show and a website!
AUDIO ONLY VERSIONS OF ABOVE – Click the skip arrows to move between presentations
[pro-player width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_innov_hoodlum.mp3,http://storylabs.us/lamp/podcast/lsmp3_innov_bob.mp3,http://storylabs.us/lamp/podcast/lsmp3_innov_laurel.mp3,http://storylabs.us/lamp/podcast/lsmp3_innov_jim.mp3,http://storylabs.us/lamp/podcast/lsmp3_innov_giancarlo.mp3[/pro-player]
ABOUT LAMP PODCASTS
This podcast presentation by LAMP @ AFTRS.
- Video & audio recorded by AFTRS Post-production & Digital Dept
- Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes
THE SOCIAL MEDIA CAMPAIGN: CONNECTING & CONVERSING WITH YOUR AUDIENCE COMMUNITY
Social media has exploded over the last 3 years, the scale of this phenomenon means no one can ignore it anymore. For example mid 2008 there were over 113 million blogs, 200 million active Facebook users & over 1.1 billion twitter messages. Today over 346 million read blogs and another 130 million watch YouTube videos, daily. But it is the time spent using social media that tell a more significant story. Facebook users logged 13.9 billion minutes on their site in April 09, MySpace 5 billion minutes and the new kid in town, Twitter logged 300 million minutes. According to a Nielsen study, total minutes spent on social networking sites has increased 83 percent year-over-year. Learn how to connect and be involved in this social revolution.
A two part event:
- The three hour seminar will introduce you to the most successful online marketing case studies, promoting content, brands and events online and will demonstrate a range of community building techniques
- The one day workshop will be intimate hands-on training in how to use a variety online social tools to connect to and grow audiences around ‘your’ niche areas, whether production, event, brand or service
Both days are suitable for creatives wanting to generate interest in their work, marketing departments needing to understand this new environment and any one wanting to understand, promote themselves and grow online communities
SEMINAR: Thurs 2 July 2 – 5 pm CLICK TO APPLY $60
Aimed at anyone who wants to promote themselves, their product or creation into communities. This seminar led by Laurel Papworth looks at the latest techniques of marketing yourself online through engaging with online events, social networks and DIY social media and the workshop will examine case studies of successful producers and creators doing it for themselves.
Final speakers:
- Martin Walsh – Head of Digital Marketing Microsoft & Independent Film Actor & Producer “Long Tan” + ARGs (42 entertainment)
- Danielle Warby – Online Marketing Coordinator the University of Sydney
- Geoffrey Emerson – MD of The Prosperity Principal – Sydney Experiential, Digital, Social Media, Design and Video production
- Laurel Papworth – Australia’s leading Social Network Strategist and communities manager
- (intro) Gary Hayes – Director LAMP and CCO MUVEDesign
WORKSHOP: Friday 3 July 10 am – 5 pm CLICK TO APPLY $240
A workshop looking at how to understand the new audiences, build traffic and loyalty that goes way beyond creating a Facebook group or uploading a trailer onto YouTube but looks at a multitude of techniques of engaging through online events, real time conversation, socializing content and personal or corporate brand building. Some of the key aspects of the Social Media Campaign to be explored are described by Laurel below from her blog
- Get involved, read what’s out there, source top bloggers, forums, bulletin boards, Twitterers, Digg fanatics and Facebook discussion groups – read and understand them.
- Create – or better yet, find – social media assets you didn’t know you already had. Powerpoint presentations from the shareholder meeting? Put ‘em up on slideshare. FAQ’s and Customer Service Tip sheets? Put them in a wiki or a blog post. That sort of thing. Don’t waste money on made-for-web ‘viral’ crap. It’s useful, not buzzy stuff that social media wants.
- Discuss – any campaign you create that is not discussed in social networks, doesn’t exist.Make sure the tools for discussion exist, don’t lock it down with pre-moderation and pdfs.
- Promote – use distribution, not content networks for promotion. That would be Facebook, Digg and the like (you can’t blog on those sites, they are not for Citizen Journalist, but for Citizen Editor). Better still, offer widgets for customer to customer promotion.
- Measure, analyse, get your metrics. Which ones are meaningful? A top blogger blogging or a Facebook group discussing? Hits to your web page or increase in Technorati keywords?
By the end of this workshop participants will have had the opportunity to learn about:
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The online ecology of social networks
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Techniques to distribute your content as widely as possible to a global audience
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Planning and staging a campaign which has maximum impact and reach
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Building loyalty and community with an online audience
About Laurel Papworth
Led by Laurel Papworth who is a Power150 media blogger (global – AdNews) and in the top 3 media bloggers for Australia (B&T). She has been teaching for 20 years, mostly in the area of online communities and virtual communications. Laurel is the senior social media strategist in Australia, consulting to companies, not for profits and government departments in Australia, Asia and Middle East including:
- Middle East Broadcasting (Dubai/Saudi Arabia) – Channel MBC4
- Telecom New Zealand
- Fairfax: RSVP Dating Community
- Sony Corporation
- Universal McCann Erickson WorldWide
- CHANNEL TEN: including Australian Idol community
- Sulake: Makers of Habbo
- Macquarie Leisure
- Macquarie Media
- New Holland Publishing
- Australasian, Performing Right Association (APRA)
- Peoplebrowsr
- MySongcast.com unsigned bands community
- Australian Businesswomens’ Network
- Pink Sofa online community
- ABC Australia
- National Archives of Australia (gov)
- Department of State and Regional Development (gov)
- Department of Primary Industry (gov)
- Australian Film Television and Radio School (edu)
- University of Sydney (edu, public)
- University of Western Sydney (edu, Masters program).