Jul 222009
 

STATE OF PLAY SEMINAR – Cinema 2.0: 3D, Big Screen & Participatory Futures

FREE – 29 July 2009 – AFTRS Theatre. 5.30 – 7pm

How will the traditionally passive cinema experience change in the next few years. Stereoscopic 3D films are becoming commonplace alongside specialised 3D Imax outings and in the past few months we have experienced Monsters vs Aliens, Up, Ice Age: Dawn of the Dinosaurs, Coraline, My Bloody Valentine. Dreamworks have committed to producing all CG films in 3D and there are new releases planned over the next 6 months including Avatar, The Final Destination, re-release of Toy Story 1 & 2. A Christmas Carol & Cloudy With a Chance of Meatballs. But what about more interactive cinema with games or social applications particularly with YouTube recently delivering a full 3D capability? Where does the future lie for cinemas and other public screen spaces?

Speakers:

Cane Toad 3D shoot

Cane Toad 3D shoot

LAMP ‘STATE OF PLAY’ SEMINARS

Profiling successful case studies, people and the latest techniques across multi platform media.

  • FREE themed seminars running on the last Wednesday of ‘most’ months at 5.30pm – 7pm.
  • No need to register just turn up to the main Theatre at AFTRS, Sydney (directions)

Trailer below from My Bloody Valentine in 3D

Jun 042009
 

THE SOCIAL MEDIA CAMPAIGN: CONNECTING & CONVERSING WITH YOUR AUDIENCE COMMUNITY

web2_centralSocial media has exploded over the last 3 years,  the scale of this phenomenon means no one can ignore it anymore. For example mid 2008 there were over 113 million blogs, 200 million active Facebook users & over 1.1 billion twitter messages. Today over 346 million read blogs and another 130 million watch YouTube videos, daily. But it is the time spent using social media that tell a more significant story. Facebook users logged 13.9 billion minutes on their site in April 09, MySpace 5 billion minutes and the new kid in town, Twitter logged 300 million minutes. According to a Nielsen study, total minutes spent on social networking sites has increased 83 percent year-over-year. Learn how to connect and be involved in this social revolution.

A two part event:

  1. The three hour seminar will introduce you to the most successful online marketing case studies, promoting content, brands and events online and will demonstrate a range of community building techniques
  2. The one day workshop will be intimate hands-on training in how to use a variety online social tools to connect to and grow audiences around ‘your’ niche areas, whether production, event, brand or service

Both days are suitable for creatives wanting to generate interest in their work, marketing departments needing to understand this new environment and any one wanting to understand, promote themselves and grow online communities

SEMINAR: Thurs 2 July 2 – 5 pm CLICK TO APPLY $60

Aimed at anyone who wants to promote themselves, their product or creation into communities. This seminar led by Laurel Papworth looks at the latest techniques of marketing yourself online through engaging with online events, social networks and DIY social media and the workshop will examine case studies of successful producers and creators doing it for themselves.

Final speakers:

  • Martin Walsh – Head of Digital Marketing Microsoft & Independent Film Actor & Producer “Long Tan” + ARGs (42 entertainment)
  • Danielle Warby – Online Marketing Coordinator the University of Sydney
  • Geoffrey EmersonMD of The Prosperity Principal – Sydney Experiential, Digital, Social Media, Design and Video production
  • Laurel PapworthAustralia’s leading Social Network Strategist and communities manager
  • (intro) Gary Hayes – Director LAMP and CCO MUVEDesign

WORKSHOP: Friday  3  July 10 am – 5 pm CLICK TO APPLY $240

laurel_class

A workshop looking at how to understand the new audiences, build traffic and loyalty that goes way beyond creating a Facebook group or uploading a trailer onto YouTube but looks at a multitude of techniques of engaging through online events, real time conversation, socializing content and personal or corporate brand building. Some of the key aspects of the Social Media Campaign to be explored are described by Laurel below from her blog

Social-Media-Campaign

  1. Get involved, read what’s out there, source top bloggers, forums, bulletin boards, Twitterers, Digg fanatics and Facebook discussion groups – read and understand them.
  2. Create – or better yet, find – social media assets you didn’t know you already had. Powerpoint presentations from the shareholder meeting? Put ‘em up on slideshare. FAQ’s and Customer Service Tip sheets? Put them in a wiki or a blog post. That sort of thing. Don’t waste money on made-for-web ‘viral’ crap. It’s useful, not buzzy stuff that social media wants.
  3. Discuss – any campaign you create that is not discussed in social networks, doesn’t exist.Make sure the tools for discussion exist, don’t lock it down with pre-moderation and pdfs.
  4. Promote – use distribution, not content networks for promotion. That would be Facebook, Digg and the like (you can’t blog on those sites, they are not for Citizen Journalist, but for Citizen Editor). Better still, offer widgets for customer to customer promotion.
  5. Measure, analyse, get your metrics. Which ones are meaningful? A top blogger blogging or a Facebook group discussing? Hits to your web page or increase in Technorati keywords?

By the end of this workshop participants will have had the opportunity to learn about:

  • The online ecology of social networks

  • Techniques to distribute your content as widely as possible to a global audience

  • Planning and staging a campaign which has maximum impact and reach

  • Building loyalty and community with an online audience

About Laurel Papworth

Led by Laurel Papworth who is a Power150 media blogger (global – AdNews) and in the top 3 media bloggers for Australia (B&T). She has been teaching for 20 years, mostly in the area of online communities and virtual communications. Laurel is the senior social media strategist in Australia, consulting to companies, not for profits and government departments in Australia, Asia and Middle East including:

  • Middle East Broadcasting (Dubai/Saudi Arabia) – Channel MBC4
  • Telecom New Zealand
  • Fairfax: RSVP Dating Community
  • Sony Corporation
  • Universal McCann Erickson WorldWide
  • CHANNEL TEN: including Australian Idol community
  • Sulake: Makers of Habbo
  • Macquarie Leisure
  • Macquarie Media
  • New Holland Publishing
  • Australasian, Performing Right Association (APRA)
  • Peoplebrowsr
  • MySongcast.com unsigned bands community
  • Australian Businesswomens’ Network
  • Pink Sofa online community
  • ABC Australia
  • National Archives of Australia (gov)
  • Department of State and Regional Development (gov)
  • Department of Primary Industry (gov)
  • Australian Film Television and Radio School (edu)
  • University of Sydney (edu, public)
  • University of Western Sydney (edu, Masters program).
May 252009
 

eve_onlineNOTE – TO BE RESCHEDULED IN NEXT TWO WEEKS:

LAMP ‘STATE OF PLAY’ SEMINARS

Profiling successful case studies, people and the latest techniques across multi-platform social media.

PRICE – FREE: Themed seminars running on the last Wednesday of every month at 5.30 – 6.30 pm

PLACE: No need to register just turn up to the main Theatre at AFTRS, Sydney (directions)

DATE & TIME: TO BE RESCHEDULED May 2009 – 5.30 – 6.30


MASSIVELY MULTI-STORYTELLER WORLDS: The Drama of Game Worlds

Virtual worlds are now populated by 900 million players globally with many spending more time in them than their real lives. The demographic of these fantasy and also very representational online games has shifted to being much more mid 30s and nearly half female. For example the stories in the largest online game (62% of the market) World of Warcraft reaches over 11 million people every week and players become the heros in nearly 16 million separate quests per day!

Key MMOGs looked at include: Warcraft, Star Wars Galaxies, World of Warcraft, Everquest, Never Winter Nights, Lineage, Eve OnlineSecond Life, Habbo Hotel, PS3 Home, There.com, Lord of the Rings Online, Warhammer, City of Heroes, Age of Conan & Runescape

This ‘State of Play’ seminars looks at the range of stories being created in this new type of pervasive entertainment that exists inside social and game worlds. It will focus on the drama being created by these full time role players, the hundreds and thousands of quests and back stories across a range of MMOGs and the opportunities for traditional writers to engage in this popular medium.

Speakers:

  • Laurel Papworth (Social Network Strategist & Games Moderator) – Community Stories: World of Warcraft & other MMORPGs
  • Gary Hayes (AFTRS LAMP & MUVEDesign) – Overview of MMOG Story Environments & Dramatic Roleplay in Custom Social Virtual Worlds
  • Ian Brown (Leading CG artist) – The Character Driven Game Story
Mar 102009
 

tv_strip_compTV 2.0: The Latest Innovations in Online Video

Wed 25 March 6-7 pm – TELEVISION 2.0

This is the first of a series of LAMP ‘State of Play’ Seminars profiling successful case studies, people and the latest techniques across multi platform media.

  • FREE themed seminars running on the last Wednesday of every month at 6pm – 7pm.
  • No need to register just turn up to the main Theatre at AFTRS, Sydney (directions)

TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web? A pre MIP TV session to help prepare you for big changes just on the horizon.

Speakers  – Introduced by Peter Giles, AFTRS

  • Arul Baskaran (Executive Producer ABC TV Multiplatform) – Online Gruentransfer, iView…
  • William Cooper (Informitv – live from UK)
  • Chris Winter (ABC Innovation)
  • Gary Hayes (LAMP ex Senior Development Producer BBC New Media)

Areas to be covered in the seminar:

  • Overview of all categories of existing online video services & business models
  • The challenges of broadcasting and delivering ondemand
  • Social Media TV, is TV becoming always-on, participatory and shared?
  • tvInnovations across broadband TV and IPTV
  • New advertising models and latest video web 2.0 mashups
  • Is IPTV a valid platform for video producers?
  • The evolving role of public service broadcaster and online video distribution
  • ABC new developments including iView, Google Earth TV & programme related services such as Gruen Transfer
  • How online video will become more personalized
  • Is audience contributed online content sustainable at scale?
  • What does the future hold?