Over half of all the LAMP projects are in or have been produced to audiences now. üBERgroover.tv was a project that came into our 4th residential on Milson’s Island in 2006 and we have just heard from ex-AFTRS student Tina Lymberis, it’s driving force, of the official launch and plans to take on the world. Here is the media release
Electronic Engineer Tina Lymberis trades in the circuit board for a camera and microphone. After 12 years of gruelling study and work in fields she had no interest in, Tina found her calling in television production. This was cemented once accepted into the Australian Film, Television and Radio School (AFTRS) in 2006. Her AFTRS lecturer, Louise Clarke says: “Combine an ideas powerhouse with the latest knowledge in TV training, add a generous splash of boundless enthusiasm and you have Tina Lymberis: a recipe for success.”
Working as the Head of Video Production with iPRIME through 2007, Tina had a platform to leverage her many years of management experience and delve into the world of online production. Coupled with her passion and enthusiasm for dance, the only logical path was to produce üBERgroover.tv. iPRIME CEO, Tony Surtees affirms: “Really great media finds a way to engage across cultures and connect people…ü̈BERgroover.tv does that by reaching that something in all of us which really “connects” with our emotions. It curls the corner of your mouth, tugs at your heart and brings a tap to your toes. It’s music, it’s community, it’s tribal.”
The first season starts 6pm, 25 June 2008 and consists of 20 Australian made webisodes (each four to six minutes in duration) released weekly via http://www.ubergroover.tv. The show includes everyday people sharing their stories and favourite dance moves. Having grown up in a Greek-Australian household, Tina felt that “Australians need dances that connect them to the diverse constituents of their culture”.
Audiences can create grooves that represent modern Australian culture through “groovemaker”, a tool which incorporates the latest online interactive technology. It allows anyone to combine dance-moves and music, using their web browser, to choreograph their own routines. Gary Hayes, Director of LAMP declares: “ü̈BERgroover.tv is a good example of where collaborative entertainment is heading. It is about community created content in perfect synergy with the intention of the original creators – it is also a great deal of fun! LAMP is delighted with this launch”.
“üBERgroover.tv fuses user created content with professional production values and interactive tools to provide immersive entertainment; a perfect recipe, considering viewers are getting tired of watching stand-alone amateur content, but still wanting to show themselves off”, concludes Ms Lymberis. “Viewers hold the future of propelling Australian dance culture in the click of their mouse.”
Media contact: Tina Lymberis +61 402 123 933 email@example.com
Good luck from all the LAMP team and keep on ‘grooving’!