Oct 302007

Screen Council New Zealand logoWe are now accepting applications for the eighth LAMP Residential Lab being held in collaboration with sponsors New Zealand Screen Council. We welcome project submissions from project teams in all areas of the media industry and the final selection will a mix of teams from New Zealand and Australia.

Presented by AFTRS, The eighth LAMP Residential Lab is a unique opportunity to evolve your project for broadband, mobile devices, advanced television, games consoles, multi-user virtual environments and beyond.

It is an intensive lab where teams and mentors work together for 5 days to produce a proof of concept for a new media service and present it to industry VIP visitors on the final day. The lab will take place in late February 2008 and the location in Victoria will be confirmed in the coming weeks.

Please click on the ‘How to Apply‘ link above for full details and the application form and we are happy to receive submissions to attend the next lab in the following areas (or hybrids of).

  • Advanced Interactive TV – Projects that are targeted to local ‘OpenTV-like’ interactive TV over satellite and cable TV (Foxtel and Sky New Zealand) with a mobile phone component. These can include synchronous enhanced TV alongside the programming, simple casual games or multi stream formats
  • Social Virtual Worlds – Rich story based virtual worlds that can be built in existing large 3D social multi user environments like Second Life, Multiverse or There.com. These must have a strong community aspect and include co-creative elements.
  • 360 Entertainment – Cross-media, collaborative play services. Often called Extended Entertainment or Alternate Reality Games these will be strong narratives played out across many websites, mobile, physical locations, TV and print. Themes are usually investigative and draw audiences into complex scavenger hunts that blur the line between fact or fiction.
  • Serious Games – Specifically interested in rich gameplay on consoles, pc or mobile that delivers real learning. The range can be short form flash/sms type games that require brief periods of play spread over many weeks or continuous online games that involve collaboration with others in Massively Multiplayer Online Game (MMOG) environments.
  • Sharing Web 2.0 – Applications and services that draw together communities on web and mobile with the purpose of sharing and growing around a niche interest. This could be mash-ups of iconic web 2.0 services such as flickr, YouTube, Facebook or something completely new and original that will activate key interest groups.

We hope, if selected, that you will find the process illuminating and informative and that the real-world focus for your ideas will be transformed.