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Igniting the Imagination of Many, Architecting Story Worlds – Lance Weiler- StoryLabs Podcast Ep14

Igniting the Imagination of Many, Architecting Story Worlds – Lance Weiler – Lance looks at new form storytelling and a less talked about attribute, value. He explores how in the attention economy it is important that story has utility, still entertaining but also have purpose and intention. He reiterates his Pandemic and Head Trauma transmedia […]

Playing with Film, Shaping Gameplay in a Storyworld – Matt Costello – StoryLabs Podcast Ep13

Playing with Film: Discovering and Shaping Gameplay in a Storyworld – Matt tackles the complex issue of how to carefully meld storytelling and game play. Starting with the philosophy that “Puzzles are the foundation of Story’ he talks about how when writing a book, game or film how they are filled with puzzles for characters, […]

Mobile Movie Mayhem – Jennifer Wilson – StoryLabs Podcast Ep12

Mobile Movie Mayhem – Jennifer a Director at the Project Factory, gives a deeply practical view of mobile for TV and Film extensions and how to deal with the paradox of making mobile apps to market movies when the apps themselves then need to be promoted. She helps orientate listeners around the mobile and tablet […]

The Story of Transmedia Marketing Stories – Brian Cain – StoryLabs Podcast Ep10

The Story of Transmedia Marketing Stories – Brian Cain takes us on a long journey from his early involvement with the poster boys of guerrilla internet marketing around Blair Witch and Art of the Heist through to his creative work with Campfire and now GMD Studios building multi platform marketing campaigns around major film and […]

StoryLabs & Screen Australia 1 Day Seminar – Film 3.0 Making Multi-platform Transmedia Movies Dec 3

I am delighted to be able to run these public seminars which are off the back of, and feature all of the mentors for the previous 1 week residential lab. The speakers are top of their field (international folk are completely over their jetlag – these things are important!) but I think what makes the […]

World Renowned Mentors for StoryLabs, Screen Australia Multi Platform Film Clinic

I am delighted to be directing probably the best selection of mentors/speakers on the StoryLabs facilitated Screen Australia lab at the end of November. This is a week long clinic and public day seminar for eight top Australian Feature film creative & digital teams mentored by the best ‘audience, media business and story centric’ brains […]

Making Transmedia Make Money – Jennifer Wilson – StoryLabs Podcast Ep.5

Making Transmedia Make Money – Why you are unlikely to make any money unless you are willing to deal with the small stuff, lots of it. Jennifer explores the commercial realities around many digital business models and shows how they can be applied to almost any Multi Platform and Transmedia project. Case studies will feature […]

StoryLabs Podcast Launched – Ep 1 Lance Weiler – Ep 2 Laurel Papworth

Following on from the successful Clinic and Seminar’s StoryLabs ran for Screen Australia’s Digital Ignition initiative we are proud to launch the StoryLabs podcast. This will feature interviews, presentations, panels and become a general transmedia and multi platform resource. There are already 15 ready to go in the queue released weekly so subscribe below directly via […]

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