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Data Driven Storytelling – Gunther Sonnenfeld – StoryLabs Podcast Ep16

DATA DRIVEN STORYTELLING – “We don’t know all that much about our audiences” – Gunther explores the merging of behavioural research and monitoring with new form film, TV branding and it’s ultimate effect on storytelling. ‘The internet is a giant focus group and we can build applications and services that identify behaviours which can then fuel […]

The Multi Platform Story Ecosystem – Brian Seth Hurst – StoryLabs Podcast Ep11

The Multi Platform Story Ecosystem – Brian Seth Hurst takes us on a whirlwind ride through his four models of Transmedia Multi platform storytelling with case studies including Conspiracy for Good, Legion of Extraordinary Dancers, Supernatural. Using his four models (1) Heres the Story (2) I’m Listening (3) My World and Welcome To It (4) Take It, Its Yours – […]

Co-creating transmedia communities

I am speaking at a conference later this week called Arresting Audiences all about identifying and reaching an ‘audience’. OK not a big fan of audience as the word here because we are paradoxically talking about the audience becoming ‘users and/or contributors’ but do you have other great examples? See below: The focus of  many […]

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