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Data Driven Storytelling – Gunther Sonnenfeld – StoryLabs Podcast Ep16

DATA DRIVEN STORYTELLING – “We don’t know all that much about our audiences” – Gunther explores the merging of behavioural research and monitoring with new form film, TV branding and it’s ultimate effect on storytelling. ‘The internet is a giant focus group and we can build applications and services that identify behaviours which can then fuel […]

The Multi Platform Story Ecosystem – Brian Seth Hurst – StoryLabs Podcast Ep11

The Multi Platform Story Ecosystem – Brian Seth Hurst takes us on a whirlwind ride through his four models of Transmedia Multi platform storytelling with case studies including Conspiracy for Good, Legion of Extraordinary Dancers, Supernatural. Using his four models (1) Heres the Story (2) I’m Listening (3) My World and Welcome To It (4) Take It, Its Yours – […]

StoryLabs Podcast Launched – Ep 1 Lance Weiler – Ep 2 Laurel Papworth

Following on from the successful Clinic and Seminar’s StoryLabs ran for Screen Australia’s Digital Ignition initiative we are proud to launch the StoryLabs podcast. This will feature interviews, presentations, panels and become a general transmedia and multi platform resource. There are already 15 ready to go in the queue released weekly so subscribe below directly via […]

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