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Tag: creatives

Data Driven Storytelling – Gunther Sonnenfeld – StoryLabs Podcast Ep16

DATA DRIVEN STORYTELLING – “We don’t know all that much about our audiences” – Gunther explores the merging of behavioural research and monitoring with new form film, TV branding and it’s… Read more »

Advertising, Featured, Innovation, Mentors, Multi Platform, Podcast, Screen Australia, Seminar, Social Media, StoryLabs    Audiences, behaviours, Brands, Channel, Communities, Creative, creatives, crude measurement, Digital, digital ignition, entertainment, entertainment technology, experience, film 3, future, game, Gary P Hayes, Gunther, innovation, Market, measurement tools, minute presentation, multiplatform, personalizemedia, Platform, podcast, Produced, product developmen, product distribution, Project, Screen, Screen Australia, social media, sonnenfeld, StoryLabs, Storytelling, Sydney

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