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Data Driven Storytelling – Gunther Sonnenfeld – StoryLabs Podcast Ep16

DATA DRIVEN STORYTELLING – “We don’t know all that much about our audiences” – Gunther explores the merging of behavioural research and monitoring with new form film, TV branding and it’s ultimate effect on storytelling. ‘The internet is a giant focus group and we can build applications and services that identify behaviours which can then fuel […]

A Tale of Two Campaigns – Salt vs Bourne – Anthony Mullins – StoryLabs Podcast Ep09

A Tale of Two Campaigns – BAFTA winner Anthony Mullins (Creative Director of Hoodlum at the time of this recording) takes us through his companies process in developing multi platform stories then segues into comparing their campaigns for Salt and Bourne Legacy. Anthony begins by taking us through a range of practical tips from early […]

Eight Feature Film Projects selected for StoryLabs and Screen Australia Training Lab

Screen Australia and StoryLabs have selected eight of the top feature film projects in Australia at the moment for our week long ‘movie extension/campaign’ clinic next week – Nov 26-30 2012. The teams for each of these feature some of the best filmmakers and digital producers in Australia at the moment – and it is […]

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