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Data Driven Storytelling – Gunther Sonnenfeld – StoryLabs Podcast Ep16

DATA DRIVEN STORYTELLING – “We don’t know all that much about our audiences” – Gunther explores the merging of behavioural research and monitoring with new form film, TV branding and it’s ultimate effect on storytelling. ‘The internet is a giant focus group and we can build applications and services that identify behaviours which can then fuel […]

Locative Lab

The online world has fast become mobile and along with this revolution we are seeing a vast arena open up for storytellers and game creators to explore, literally. Driven by geo-social networks we are heading into a future of place-based storytelling, augmented reality pervasive games and powerful, emotional interactions with the world around us. These […]

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