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Data Driven Storytelling – Gunther Sonnenfeld – StoryLabs Podcast Ep16

DATA DRIVEN STORYTELLING – “We don’t know all that much about our audiences” – Gunther explores the merging of behavioural research and monitoring with new form film, TV branding and it’s ultimate effect on storytelling. ‘The internet is a giant focus group and we can build applications and services that identify behaviours which can then fuel […]

Playing with Film, Shaping Gameplay in a Storyworld – Matt Costello – StoryLabs Podcast Ep13

Playing with Film: Discovering and Shaping Gameplay in a Storyworld – Matt tackles the complex issue of how to carefully meld storytelling and game play. Starting with the philosophy that “Puzzles are the foundation of Story’ he talks about how when writing a book, game or film how they are filled with puzzles for characters, […]

Eight Feature Film Projects selected for StoryLabs and Screen Australia Training Lab

Screen Australia and StoryLabs have selected eight of the top feature film projects in Australia at the moment for our week long ‘movie extension/campaign’ clinic next week – Nov 26-30 2012. The teams for each of these feature some of the best filmmakers and digital producers in Australia at the moment – and it is […]

The Business of Games as Transmedia Brands – Tony Reed – StoryLabs Podcast Ep.8

The Business of Games as Transmedia Brands – A 101 introduction to the games business and how to approach attaching multi million dollar games through to cheap and cheerful casual games to your multi platform story world. The importance of growing your brand and how upfront community and transmedia brand building is the most important factor in […]

Games Lab

We are currently in a gaming renaissance as three forces, artificial and emotional intelligence, photo realistic visual rendering and natural body interface create a perfect storm. Alongside this we are seeing the widespread introduction of 3D games which will present challenges and opportunities. The potential for deep, cinematic and satisfying game creation is available to […]

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