BUILDING TV AND FILM COMMUNITIES – Laurel takes us methodically through the various steps in how to grow ‘communities of interest’ around film and TV properties but also building networks… Read more »
A Tale of Two Campaigns – BAFTA winner Anthony Mullins (Creative Director of Hoodlum at the time of this recording) takes us through his companies process in developing multi platform… Read more »
When Participation Becomes Promotion – How to use online participatory and social story to draw users into your IP. Using a film in production this explores the nature of social… Read more »
Creative IP and Designing Play – Matt explains his approach in developing experiential stories looking at a range of successful game, film and book examples as well as delving into… Read more »
A step-by-step study of the writing process to a very tight interactive brief. How limited story world and entrenched stake-holders creates a freedom of its own and how trans-channel entertainment… Read more »
