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Data Driven Storytelling – Gunther Sonnenfeld – StoryLabs Podcast Ep16

DATA DRIVEN STORYTELLING – “We don’t know all that much about our audiences” – Gunther explores the merging of behavioural research and monitoring with new form film, TV branding and it’s ultimate effect on storytelling. ‘The internet is a giant focus group and we can build applications and services that identify behaviours which can then fuel […]

Screen Australia & StoryLabs announce Multi-Platform Story from Idea to Market 1 Day Seminar

A unique opportunity to hear from world-class digital storytelling talent  in a one-day public seminar Presented by Screen Australia and StoryLabs Tuesday 29 November 2011 State Library, Melbourne Tickets cost $50; available here: multiplatform.eventbrite.com Multi-platform Storytelling: From Idea to Market will provide case studies and practical guidance on creating multi-platform strategies for features, TV drama, documentary, game […]

Ad Lab

Completely overhaul your approach to marketing and advertising with workshops and seminars designed to stimulate integrated thinking across multiple channels and devices. Branded entertainment has moved forward leaps and bounds in the last few years and the need to make sure most campaigns today have social media components are only part of the picture. More […]

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