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When Participation Becomes Promotion – Anthea Foyer – StoryLabs Podcast Ep.7

When Participation Becomes Promotion – How to use online participatory and social story to draw users into your IP. Using a film in production this explores the nature of social media as a way to create major interest in your project by getting users involved in the creative process A presentation from Anthea Foyer (post […]

Making Stories Gameful – Matt Costello – StoryLabs Podcast Ep.6

Creative IP and Designing Play – Matt explains his approach in developing experiential stories looking at a range of successful game, film and book examples as well as delving into the true nature of interaction. He uses his latest work as key writer of  Rage as a study of how to take IP from game, […]

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