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Data Driven Storytelling – Gunther Sonnenfeld – StoryLabs Podcast Ep16

DATA DRIVEN STORYTELLING – “We don’t know all that much about our audiences” – Gunther explores the merging of behavioural research and monitoring with new form film, TV branding and it’s ultimate effect on storytelling. ‘The internet is a giant focus group and we can build applications and services that identify behaviours which can then fuel […]

Building TV and Film Communities – Laurel Papworth – StoryLabs Podcast Ep15

BUILDING TV AND FILM COMMUNITIES – Laurel takes us methodically through the various steps in how to grow ‘communities of interest’ around film and TV properties but also building networks around the creative forces that drive these properties and how to make them feel inclusive and involved. She refers to the issues of pushing content […]

Igniting the Imagination of Many, Architecting Story Worlds – Lance Weiler- StoryLabs Podcast Ep14

Igniting the Imagination of Many, Architecting Story Worlds – Lance Weiler – Lance looks at new form storytelling and a less talked about attribute, value. He explores how in the attention economy it is important that story has utility, still entertaining but also have purpose and intention. He reiterates his Pandemic and Head Trauma transmedia […]

Mobile Movie Mayhem – Jennifer Wilson – StoryLabs Podcast Ep12

Mobile Movie Mayhem – Jennifer a Director at the Project Factory, gives a deeply practical view of mobile for TV and Film extensions and how to deal with the paradox of making mobile apps to market movies when the apps themselves then need to be promoted. She helps orientate listeners around the mobile and tablet […]

A Tale of Two Campaigns – Salt vs Bourne – Anthony Mullins – StoryLabs Podcast Ep09

A Tale of Two Campaigns – BAFTA winner Anthony Mullins (Creative Director of Hoodlum at the time of this recording) takes us through his companies process in developing multi platform stories then segues into comparing their campaigns for Salt and Bourne Legacy. Anthony begins by taking us through a range of practical tips from early […]

StoryLabs running Screen Australia Feature Film Multi Platform Experiences Lab

StoryLabs are proud to again be facilitating and directing the next Screen Australia Digital Ignition residential lab. We are currently recruiting the best mentors globally and locally, devising the most productive schedule for the residential and look forward to building compelling audience experiences around Australia’s top feature films. More info below from Screen Australia. Screen […]

Making Transmedia Make Money – Jennifer Wilson – StoryLabs Podcast Ep.5

Making Transmedia Make Money – Why you are unlikely to make any money unless you are willing to deal with the small stuff, lots of it. Jennifer explores the commercial realities around many digital business models and shows how they can be applied to almost any Multi Platform and Transmedia project. Case studies will feature […]

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