DATA DRIVEN STORYTELLING – “We don’t know all that much about our audiences” – Gunther explores the merging of behavioural research and monitoring with new form film, TV branding and it’s… Read more »
Advertising , Featured , Innovation , Mentors , Multi Platform , Podcast , Screen Australia , Seminar , Social Media , StoryLabs Audiences , behaviours , Brands , Channel , Communities , Creative , creatives , crude measurement , Digital , digital ignition , entertainment , entertainment technology , experience , film 3 , future , game , Gary P Hayes , Gunther , innovation , Market , measurement tools , minute presentation , multiplatform , personalizemedia , Platform , podcast , Produced , product developmen , product distribution , Project , Screen , Screen Australia , social media , sonnenfeld , StoryLabs , Storytelling , Sydney
BUILDING TV AND FILM COMMUNITIES – Laurel takes us methodically through the various steps in how to grow ‘communities of interest’ around film and TV properties but also building networks… Read more »
Featured , Mentors , Multi Platform , Screen Australia , Seminar , Social Media , StoryLabs , StoryLabs Info , workshops adage , AFTRS , Australia , Broadcast , CEO , collaborative goal , community management , creative forces , digital ignition , Facebook , film and tv , forbes magazine , Gary P Hayes , General Podcast , Laurel Papworth , multiplatform , network , online communities , papworth , personalizemedia , podcast , Podcasts , reality , Screen Australia , singapore government , social media , Storytelling , University , university of sydney , virtual communities
Playing with Film: Discovering and Shaping Gameplay in a Storyworld – Matt tackles the complex issue of how to carefully meld storytelling and game play. Starting with the philosophy that… Read more »
Featured , Games , Innovation , Mentors , Podcast , Screen Australia , Seminar , StoryLabs ARG , Australia , best seller , Caribbean , digital ignition , Engaging , Entertainment_Culture , Europe , expanding horizons , film story , game , gameplay , Gary P Hayes , king kong , king kong island , LABS , Matt Costello , Multi-platform , multiplatform , participations , peter jackson , pirates of the caribbean at world s end , podcast , Podcasts , Screen Australia , screenwriter , screenwriters , StoryLab , StoryLabs , Storytelling , Sydney , technology , Ted Elliott , three films , United States , writing a book
The Multi Platform Story Ecosystem – Brian Seth Hurst takes us on a whirlwind ride through his four models of Transmedia Multi platform storytelling with case studies including Conspiracy for Good,… Read more »
Featured , Mentors , Multi Platform , Podcast , Projects , Screen Australia , Seminar , Social Media , StoryLabs Audiences , Australia , Brand Strategy , Brian Seth Hurst , broadcast clients , Business , Chairman , co-author with Olivia Newton-John , Communities , Conspiracy , cross media , cross platform , CrossmediaCrossmedia , digital ignition , Emmy , Entertainment_Culture , fan fiction , Gary P Hayes , Hollywood , Legion of Extraordinary Dancers , management company , media executives , MobiTV , Multi-platform , multiplatform , NBCUniversal , opportunity management , pittard sullivan , podcast , Screen Australia , seth , Social Samba , StoryLabs , Storytelling , Swedish Pubic Television , Sydney , Television Academy , the Hollywood Reporter , Tim Kring , tomc , tv guide
