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Data Driven Storytelling – Gunther Sonnenfeld – StoryLabs Podcast Ep16

DATA DRIVEN STORYTELLING – “We don’t know all that much about our audiences” – Gunther explores the merging of behavioural research and monitoring with new form film, TV branding and it’s ultimate effect on storytelling. ‘The internet is a giant focus group and we can build applications and services that identify behaviours which can then fuel […]

Mobile Movie Mayhem – Jennifer Wilson – StoryLabs Podcast Ep12

Mobile Movie Mayhem – Jennifer a Director at the Project Factory, gives a deeply practical view of mobile for TV and Film extensions and how to deal with the paradox of making mobile apps to market movies when the apps themselves then need to be promoted. She helps orientate listeners around the mobile and tablet […]

The Business of Games as Transmedia Brands – Tony Reed – StoryLabs Podcast Ep.8

The Business of Games as Transmedia Brands – A 101 introduction to the games business and how to approach attaching multi million dollar games through to cheap and cheerful casual games to your multi platform story world. The importance of growing your brand and how upfront community and transmedia brand building is the most important factor in […]

Making Stories Gameful – Matt Costello – StoryLabs Podcast Ep.6

Creative IP and Designing Play – Matt explains his approach in developing experiential stories looking at a range of successful game, film and book examples as well as delving into the true nature of interaction. He uses his latest work as key writer of  Rage as a study of how to take IP from game, […]

Making Transmedia Make Money – Jennifer Wilson – StoryLabs Podcast Ep.5

Making Transmedia Make Money – Why you are unlikely to make any money unless you are willing to deal with the small stuff, lots of it. Jennifer explores the commercial realities around many digital business models and shows how they can be applied to almost any Multi Platform and Transmedia project. Case studies will feature […]

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