DATA DRIVEN STORYTELLING – “We don’t know all that much about our audiences” – Gunther explores the merging of behavioural research and monitoring with new form film, TV branding and it’s… Read more »
Mobile Movie Mayhem – Jennifer a Director at the Project Factory, gives a deeply practical view of mobile for TV and Film extensions and how to deal with the paradox… Read more »
The Business of Games as Transmedia Brands – A 101 introduction to the games business and how to approach attaching multi million dollar games through to cheap and cheerful casual games to… Read more »
Creative IP and Designing Play – Matt explains his approach in developing experiential stories looking at a range of successful game, film and book examples as well as delving into… Read more »
Making Transmedia Make Money – Why you are unlikely to make any money unless you are willing to deal with the small stuff, lots of it. Jennifer explores the commercial… Read more »
