Creative IP and Designing Play – Matt explains his approach in developing experiential stories looking at a range of successful game, film and book examples as well as delving into… Read more »
I am sure we have all been inspired by Chris Milk’s very personal and emotive The Wilderness Downtown (try it if you haven’t!) and I think as well as showing… Read more »
Multi-platform content, transmedia storytelling or cross media has developed into a relatively mature area for storytellers to either extend an existing property or create completely new ground-up experiences. Multi-platform storytelling… Read more »
We are seeing a revolution take place as traditional story tellers begin to introduce narrative into large and relatively unexplored communities and social networks such as Facebook, YouTube, Flickr or… Read more »
StoryLabs innovation strand is designed to promote new story centric ways of thinking about your existing properties, products or services. Creativity is increasingly central to the challenges and opportunities of… Read more »
