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Making Stories Gameful – Matt Costello – StoryLabs Podcast Ep.6

Creative IP and Designing Play – Matt explains his approach in developing experiential stories looking at a range of successful game, film and book examples as well as delving into the true nature of interaction. He uses his latest work as key writer of  Rage as a study of how to take IP from game, […]

Personalization of Transmedia Story

I am sure we have all been inspired by Chris Milk’s very personal and emotive The Wilderness Downtown (try it if you haven’t!) and I think as well as showing where we are heading in terms of the power of using ‘users’ digital footprint in transmedia storytelling it raised three other questions: Firstly transmedia definition […]

Multi-Platform Lab

Multi-platform content, transmedia storytelling or cross media has developed into a relatively mature area for storytellers to either extend an existing property or create completely new ground-up experiences. Multi-platform storytelling will not be an option, as an audience will expect to experience rich interaction across and in all their media, with a different yet connected […]

Social Media Lab

We are seeing a revolution take place as traditional story tellers begin to introduce narrative into large and relatively unexplored communities and social networks such as Facebook, YouTube, Flickr or Twitter. It is also important to tread carefully and respect these ‘reflections-of-reality’ spaces and not to broadcast but to simultaneously listen, create and co-create with […]

Innovation Lab

StoryLabs innovation strand is designed to promote new story centric ways of thinking about your existing properties, products or services. Creativity is increasingly central to the challenges and opportunities of the future and Innovation StoryLabsare about creativity specific to an industry and also as a general skill to be developed.There are a range of  StoryLabs […]

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