Playing with Film: Discovering and Shaping Gameplay in a Storyworld – Matt tackles the complex issue of how to carefully meld storytelling and game play. Starting with the philosophy that… Read more »
Mobile Movie Mayhem – Jennifer a Director at the Project Factory, gives a deeply practical view of mobile for TV and Film extensions and how to deal with the paradox… Read more »
The Story of Transmedia Marketing Stories – Brian Cain takes us on a long journey from his early involvement with the poster boys of guerrilla internet marketing around Blair Witch… Read more »
A Tale of Two Campaigns – BAFTA winner Anthony Mullins (Creative Director of Hoodlum at the time of this recording) takes us through his companies process in developing multi platform… Read more »
Creative IP and Designing Play – Matt explains his approach in developing experiential stories looking at a range of successful game, film and book examples as well as delving into… Read more »
Making Transmedia Make Money – Why you are unlikely to make any money unless you are willing to deal with the small stuff, lots of it. Jennifer explores the commercial… Read more »
