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Igniting the Imagination of Many, Architecting Story Worlds – Lance Weiler- StoryLabs Podcast Ep14

Igniting the Imagination of Many, Architecting Story Worlds – Lance Weiler – Lance looks at new form storytelling and a less talked about attribute, value. He explores how in the attention economy it is important that story has utility, still entertaining but also have purpose and intention. He reiterates his Pandemic and Head Trauma transmedia […]

Mobile Movie Mayhem – Jennifer Wilson – StoryLabs Podcast Ep12

Mobile Movie Mayhem – Jennifer a Director at the Project Factory, gives a deeply practical view of mobile for TV and Film extensions and how to deal with the paradox of making mobile apps to market movies when the apps themselves then need to be promoted. She helps orientate listeners around the mobile and tablet […]

A Tale of Two Campaigns – Salt vs Bourne – Anthony Mullins – StoryLabs Podcast Ep09

A Tale of Two Campaigns – BAFTA winner Anthony Mullins (Creative Director of Hoodlum at the time of this recording) takes us through his companies process in developing multi platform stories then segues into comparing their campaigns for Salt and Bourne Legacy. Anthony begins by taking us through a range of practical tips from early […]

StoryLabs & Screen Australia 1 Day Seminar – Film 3.0 Making Multi-platform Transmedia Movies Dec 3

I am delighted to be able to run these public seminars which are off the back of, and feature all of the mentors for the previous 1 week residential lab. The speakers are top of their field (international folk are completely over their jetlag – these things are important!) but I think what makes the […]

StoryLabs running Screen Australia Feature Film Multi Platform Experiences Lab

StoryLabs are proud to again be facilitating and directing the next Screen Australia Digital Ignition residential lab. We are currently recruiting the best mentors globally and locally, devising the most productive schedule for the residential and look forward to building compelling audience experiences around Australia’s top feature films. More info below from Screen Australia. Screen […]

The Business of Games as Transmedia Brands – Tony Reed – StoryLabs Podcast Ep.8

The Business of Games as Transmedia Brands – A 101 introduction to the games business and how to approach attaching multi million dollar games through to cheap and cheerful casual games to your multi platform story world. The importance of growing your brand and how upfront community and transmedia brand building is the most important factor in […]

Making Transmedia Make Money – Jennifer Wilson – StoryLabs Podcast Ep.5

Making Transmedia Make Money – Why you are unlikely to make any money unless you are willing to deal with the small stuff, lots of it. Jennifer explores the commercial realities around many digital business models and shows how they can be applied to almost any Multi Platform and Transmedia project. Case studies will feature […]

Creatively Failing Forward – David Varela – StoryLabs Podcast Ep.4

Creatively Failing Forward – Using two key properties, Sony XI ARG and Lewis Hamilton Secret Life ARG, this talk looks at the nature of interactive, finding need and developing community thinking. David also refers to his earlier ARG Perplex City and how to choose appropriate platforms for users. A presentation by David Varela given at the […]

StoryLabs Podcast Launched – Ep 1 Lance Weiler – Ep 2 Laurel Papworth

Following on from the successful Clinic and Seminar’s StoryLabs ran for Screen Australia’s Digital Ignition initiative we are proud to launch the StoryLabs podcast. This will feature interviews, presentations, panels and become a general transmedia and multi platform resource. There are already 15 ready to go in the queue released weekly so subscribe below directly via […]

Eight compelling multi-platform projects selected for Digital Ignition clinic

The StoryLab’s mentors and Screen Australia had a tough time choosing only 8 projects from the batch of extremely high quality submissions to the Digital Ignition Multi Platform Clinic, but we got there in the end. Full list below. During the intensive multi-platform clinic the projects and teams will take part in a range of […]

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