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===TWO DAY EVENTS=== | ===TWO DAY EVENTS=== | ||
Revision as of 11:43, 28 April 2008
Contents
HOBART ONE DAY EVENT
Creating Online Buzz and Growing Communities Hobart - 10-May-2008. A must for writers, designers, filmmakers, producers, gamers and marketers, or anyone, who wants to build and maintain an online presence. This one day seminar with a workshop component will empower participants to:
- Identify the strengths and weaknesses of existing social networks
- Explore the emerging opportunities of online media to enrich creative projects
- Evaluate tools and techniques for building online communities
- Stay up to date with the latest cutting edge work in web 2.0, mobile media, advanced TV, games and virtual worlds.
Provisional Schedule
9.00 – ARRIVAL AND SURVEY, WHY DO YOU DO WHAT YOU DO & YOUR MEDIA HABITS
9.30 – INTRODUCTION TO DAY GH
- Themes of Web 2.0 and 3.0, changing participatory audiences, tools matrix, categories to be investigated by speakers
10 – SELF PUBLISHING Bmoyle
- More on drawing audiences to your content at 12
11.15 – THE RIPPLE EFFECT: CG
- Typical user journeys, across screens, mobile/pc/tv etc:
- Signposts that work and how to connect web 2.0 worlds
12.00 - EXERCISE or Q/A SESSION
12.15 – THE PORTALS: GH
- YouTube, Flickr, Trigger St.
- Techniques to draw traffic to demo upload
13 Lunch
14 ANATOMY OF SOCIAL NETWORKS? LP
- Investigation into the fundamental features of SNs
- Difference between different types of social media sites
15.00 EXERCISE:
- Around assessment of Social Network, language or components.
15.20 AFT TEA
15.30 PRACTICAL GUIDE: HOW TO USE FACEBOOK FOR PROMOTION
- How to use Facebook to promote your property, create a participatory audience.
- Influencers - how to connect with, Brand evangelists - niche leaders
- Examples of making money, rev streams, loss leader, brand awareness, viral etc:
16.30 – EPILOGUE Q/A.
- Summary of day and handouts. How is the real thing doing.
17 Close
TWO DAY EVENTS
DAY ONE
- Web 2.0 eye candy...2nd projector. We Feel Fine, DigLabs, Seesmic, Pangea Day, Collage,
9.30 - SURVEY, WHY DO YOU DO WHAT YOU DO & YOUR MEDIA HABITS (survey being developed below)
10.00 - INTRODUCTION OVERVIEW
- Talk about both days
- Why is important? What is web 1.0 and web 2.0? Audiences
10.30 - MATRIX OF TOOLS
- Different purposes for the tools
- a Creation b Filtering c Transient Conversation
10.45 - REAL THING PART ONE - live upload and promotion, and show how to get also - TubeMogul
11.00 Morning tea
11.15 THE RIPPLE EFFECT - CG
- Typical user journeys - Ripple, Platforms - screens, user journeys, mobile to pc etc:
11.30 OTHER VIRAL CASE STUDIES - Viral Techniques. PG/AA/GH ??
- Trojan Horse, Sleeper Effect. eg: 405 The Movie, Laurel SA video, JibJab, BigAd, ARG also - Blair Witch,
12.15 - REAL THING PART TWO -
12.30 - EXERCISE - "CREATE A VIRUS"
12.45 - 1.45 PM
1.45 - PRESENT YOUR VIRUS...
2.15 - SELF PUBLISHING - guests Bruce & others plus AFTRS mob...
- Podcast, Vod cast, RSS, blog, few to few, many to many,
- An Aspect of the REAL THING here
3.00 EXERCISE - ONOMIES LP
- Importance of content tagging
3.15 PORTALS PG/GH
- YouTube, Flickr, Trigger St.
- Have a look at THE REAL THINGS progress
4.00 FINDABILITY - signposts to your content, RSS - LP
4.10- 5.00 - SOCIAL NETWORK PRIMER
- Influencers - how to connect with, Brand evangelists - niche leaders. Blogsearch.google
- Generational stuff, fish and water,
- Engaging with social networks
DAY TWO
9.30 Intro to the day LP - Acquisition and Retention
9.45 Case Study Guest Speakers - RedBubble in Melb, Habbo in Sydney
10.30 WHAT ARE AND WHY GET INVOLVED IN SOCIAL NETWORKS? LP
- Investigation into the purposes of social networks
- Difference between a nice community vs personal social network
- Making money tips, rev streams, loss leader, brand awareness, viral etc:
- Creating spaces for connections
11.30 WHAT GRABS YOU? & TEA
- Exercise on community call to action - rating sites, messages etc:
11.45 WHAT GRABBED YOU? LP
- Feedback from the rating exercise
12.00 ACQUISITION - LP
- Talk on how to draw them in
1.00 Lunch
AFTERNOON THEME - RETENTION
2.00 EXERCISE - MANAGING THE BASTARDS LP
- Laurels Yes/No exercise -
- Role playing difficult community members or psychographic breakdowns
2.30 MODERATION & MANAGEMENT LP
- Code of conduct
- Sub-forums
- Discipline techniques
- Self support
8Good and bad examples: Eg: Fat Cow Motel ABC, Pond/SL,
3.30 HOW TO KEEP THEM THERE - LP
- Events, rituals, tribes
4.30
5.00 END
MORNING SURVEY
Consider your media consumption activities spread over a typical week. Roughly on a 24 hour daily basis what would the time spent in the following activities be?
- Note if you do some things at the same time please write which ones underneath the boxes)
- This would be in a table print out
- Sleep
- Eating
- Travelling
- Reading/writing email
- Watching scheduled TV
- Listening to on-demand music (cd, mp3)
- Watching on-demand video on TV (DVD/cinema/IQ)
- Playing console games
- Listening to live radio
- Using a social network (Facebook, LinkedIn etc:)
- Playing Web/Online games
- Watching video online (eg: YouTube)
- Shopping online, eCommerce
- Using Mobile - SMS, talking, games, video etc
- Contributing online - blogging, comments, photos/video etc
