Difference between revisions of "LAMP INSIGHT SEMINAR SHEET"

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==HOBART ONE DAY EVENT==
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===HOBART ONE DAY EVENT===
  
 
Creating Online Buzz and Growing Communities Hobart - 10-May-2008. A must for writers, designers, filmmakers, producers, gamers and marketers, or anyone, who wants to build and maintain an online presence. This one day seminar with a workshop component will empower participants to:
 
Creating Online Buzz and Growing Communities Hobart - 10-May-2008. A must for writers, designers, filmmakers, producers, gamers and marketers, or anyone, who wants to build and maintain an online presence. This one day seminar with a workshop component will empower participants to:
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9.30 – INTRODUCTION TO DAY GH
 
9.30 – INTRODUCTION TO DAY GH
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Themes of Web 2.0 and 3.0, changing participatory audiences, tools matrix, categories to be investigated by speakers
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*Themes of Web 2.0 and 3.0, changing participatory audiences, tools matrix, categories to be investigated by speakers
  
 
10 – SELF PUBLISHING Bmoyle
 
10 – SELF PUBLISHING Bmoyle
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Case study Podcasts, RSS etc: to promote film/tv   
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*Case study Podcasts, RSS etc: to promote film/tv   
  
 
10.45 MORN TEA
 
10.45 MORN TEA
  
 
11 – REAL THING: Survey results and demo of uploading  
 
11 – REAL THING: Survey results and demo of uploading  
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more on drawing audiences to your content at 12
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*More on drawing audiences to your content at 12
  
 
11.15 – THE RIPPLE EFFECT: CG
 
11.15 – THE RIPPLE EFFECT: CG
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Typical user journeys, across screens, mobile/pc/tv etc:  
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*Typical user journeys, across screens, mobile/pc/tv etc:  
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Signposts that work and how to connect web 2.0 worlds
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*Signposts that work and how to connect web 2.0 worlds
  
 
12 – THE PORTALS: GH
 
12 – THE PORTALS: GH
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14 ANATOMY OF SOCIAL NETWORKS? LP
 
14 ANATOMY OF SOCIAL NETWORKS? LP
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Investigation into the fundamental features of SNs
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*Investigation into the fundamental features of SNs
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Difference between different types of social media sites
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*Difference between different types of social media sites
  
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15.00 EXERCISE: Around assessment of Social Network, language or components.
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15.00 EXERCISE:  
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*Around assessment of Social Network, language or components.
  
 
15.20 AFT TEA
 
15.20 AFT TEA
  
 
15.30 PRACTICAL GUIDE: HOW TO USE FACEBOOK FOR PROMOTION
 
15.30 PRACTICAL GUIDE: HOW TO USE FACEBOOK FOR PROMOTION
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How to use Facebook to promote your property, create a participatory audience.  
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*How to use Facebook to promote your property, create a participatory audience.  
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Influencers - how to connect with, Brand evangelists - niche leaders
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*Influencers - how to connect with, Brand evangelists - niche leaders
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Examples of making money, rev streams, loss leader, brand awareness, viral etc:
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*Examples of making money, rev streams, loss leader, brand awareness, viral etc:
  
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16.30 – EPILOGUE Q/A. Summary of day and handouts. How is the real thing doing.
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16.30 – EPILOGUE Q/A.  
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*Summary of day and handouts. How is the real thing doing.
  
 
17  Close
 
17  Close
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==TWO DAY EVENTS==
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===TWO DAY EVENTS===
  
 
'''DAY ONE'''
 
'''DAY ONE'''

Revision as of 11:29, 28 April 2008

HOBART ONE DAY EVENT

Creating Online Buzz and Growing Communities Hobart - 10-May-2008. A must for writers, designers, filmmakers, producers, gamers and marketers, or anyone, who wants to build and maintain an online presence. This one day seminar with a workshop component will empower participants to:

  • Identify the strengths and weaknesses of existing social networks
  • Explore the emerging opportunities of online media to enrich creative projects
  • Evaluate tools and techniques for building online communities
  • Stay up to date with the latest cutting edge work in web 2.0, mobile media, advanced TV, games and virtual worlds.


Provisional Schedule

9.00 – ARRIVAL AND SURVEY, WHY DO YOU DO WHAT YOU DO & YOUR MEDIA HABITS

9.30 – INTRODUCTION TO DAY GH

  • Themes of Web 2.0 and 3.0, changing participatory audiences, tools matrix, categories to be investigated by speakers

10 – SELF PUBLISHING Bmoyle

  • Case study Podcasts, RSS etc: to promote film/tv

10.45 MORN TEA

11 – REAL THING: Survey results and demo of uploading

  • More on drawing audiences to your content at 12

11.15 – THE RIPPLE EFFECT: CG

  • Typical user journeys, across screens, mobile/pc/tv etc:
  • Signposts that work and how to connect web 2.0 worlds

12 – THE PORTALS: GH

  • YouTube, Flickr, Trigger St.
  • Techniques to draw traffic to THE REAL THING

13 Lunch

14 ANATOMY OF SOCIAL NETWORKS? LP

  • Investigation into the fundamental features of SNs
  • Difference between different types of social media sites

15.00 EXERCISE:

  • Around assessment of Social Network, language or components.

15.20 AFT TEA

15.30 PRACTICAL GUIDE: HOW TO USE FACEBOOK FOR PROMOTION

  • How to use Facebook to promote your property, create a participatory audience.
  • Influencers - how to connect with, Brand evangelists - niche leaders
  • Examples of making money, rev streams, loss leader, brand awareness, viral etc:

16.30 – EPILOGUE Q/A.

  • Summary of day and handouts. How is the real thing doing.

17 Close


TWO DAY EVENTS

DAY ONE

- Web 2.0 eye candy...2nd projector. We Feel Fine, DigLabs, Seesmic, Pangea Day, Collage,

9.30 - SURVEY, WHY DO YOU DO WHAT YOU DO & YOUR MEDIA HABITS (survey being developed below)


10.00 - INTRODUCTION OVERVIEW

  • Talk about both days
  • Why is important? What is web 1.0 and web 2.0? Audiences


10.30 - MATRIX OF TOOLS

  • Different purposes for the tools
  • a Creation b Filtering c Transient Conversation


10.45 - REAL THING PART ONE - live upload and promotion, and show how to get also - TubeMogul


11.00 Morning tea


11.15 THE RIPPLE EFFECT - CG

  • Typical user journeys - Ripple, Platforms - screens, user journeys, mobile to pc etc:


11.30 OTHER VIRAL CASE STUDIES - Viral Techniques. PG/AA/GH ??

  • Trojan Horse, Sleeper Effect. eg: 405 The Movie, Laurel SA video, JibJab, BigAd, ARG also - Blair Witch,


12.15 - REAL THING PART TWO -


12.30 - EXERCISE - "CREATE A VIRUS"


12.45 - 1.45 PM


1.45 - PRESENT YOUR VIRUS...


2.15 - SELF PUBLISHING - guests Bruce & others plus AFTRS mob...

  • Podcast, Vod cast, RSS, blog, few to few, many to many,
  • An Aspect of the REAL THING here


3.00 EXERCISE - ONOMIES LP

  • Importance of content tagging


3.15 PORTALS PG/GH

  • YouTube, Flickr, Trigger St.
  • Have a look at THE REAL THINGS progress


4.00 FINDABILITY - signposts to your content, RSS - LP


4.10- 5.00 - SOCIAL NETWORK PRIMER

  • Influencers - how to connect with, Brand evangelists - niche leaders. Blogsearch.google
  • Generational stuff, fish and water,
  • Engaging with social networks


DAY TWO


9.30 Intro to the day LP - Acquisition and Retention


9.45 Case Study Guest Speakers - RedBubble in Melb, Habbo in Sydney


10.30 WHAT ARE AND WHY GET INVOLVED IN SOCIAL NETWORKS? LP

  • Investigation into the purposes of social networks
  • Difference between a nice community vs personal social network
  • Making money tips, rev streams, loss leader, brand awareness, viral etc:
  • Creating spaces for connections


11.30 WHAT GRABS YOU? & TEA

  • Exercise on community call to action - rating sites, messages etc:


11.45 WHAT GRABBED YOU? LP

  • Feedback from the rating exercise


12.00 ACQUISITION - LP

  • Talk on how to draw them in


1.00 Lunch


AFTERNOON THEME - RETENTION


2.00 EXERCISE - MANAGING THE BASTARDS LP

  • Laurels Yes/No exercise -
  • Role playing difficult community members or psychographic breakdowns


2.30 MODERATION & MANAGEMENT LP

  • Code of conduct
  • Sub-forums
  • Discipline techniques
  • Self support

8Good and bad examples: Eg: Fat Cow Motel ABC, Pond/SL,


3.30 HOW TO KEEP THEM THERE - LP

  • Events, rituals, tribes


4.30


5.00 END

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