STAFF SOCIAL MEDIA TRAINING

From Gary P Hayes
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Contents

Session 1: Social Web Overview

Basic links

Content

Connectivity

Distribution

Collaboration

The Live Web


Session 2: Research Techniques

Morning with Debbie Sander

RSS Feeds and Alerts

Google Reader, Advanced Search & Scholar

Research and Statistics

Blogs

Libraries

Search Engines and Directories

Credibility of Websites

The Invisible Web

Databases

Later with Gary Hayes

Blog Search

Twitter

YouTube Fast Search

Google Earth Layers

AV Search

Image Search

Semantic Style Search

Search Engine Aggregators

People

Travel

Music

Serendipity

Design

Full List of Search Tools

The full links are not included below, however, you should just be able to put the following into the address bar of your browser. Failing that, just search for the search tools!

General

  • Alexa Internet
  • Ask.com (formerly Ask Jeeves)
  • Baidu (Chinese)
  • Cuil
  • Exalead (French)
  • Google
  • Live Search
  • Sogou (Chinese)
  • Sohu (Chinese)
  • Wikia Search
  • Yahoo! Search

Geographical Limited Scope

  • Accoona, China/US
  • Alleba, Philippines
  • Ansearch, Australia/US/UK/NZ
  • Araby, Middle East
  • Baidu, China
  • Daum, Korea
  • Guruji.com, India
  • Goo (search engine), Japan
  • Leit.is, Iceland
  • Miner.hu, Hungary
  • Najdi.si, Slovenia
  • Naver, Korea
  • Onkosh, Middle East
  • Rambler, Russia
  • Rediff, India
  • SAPO, Portugal
  • Search.ch, Switzerland
  • Sesam, Norway, Sweden
  • Walla!, Israel
  • Yandex, Russia
  • ZipLocal, Canada/US

Business

  • Business.com
  • Nexis (Lexis Nexis)
  • Thomasnet (United States)

Enterprise Search

  • AskMeNow: S3 - Semantic Search Solution
  • Concept Searching Limited: concept search products
  • Dieselpoint: Search & Navigation
  • dtSearch: dtSearch Engine(SDK), dtSearch Web
  • Endeca: Information Access Platform
  • Exalead: exalead one:enterprise
  • Expert System S.p.A.: Cogito
  • Fast Search & Transfer: Enterprise Search Platform (ESP), RetrievalWare (formerly Convera)
  • Funnelback: Funnelback Search
  • ISYS Search Software: ISYS:web, ISYS:sdk
  • Microsoft: SharePoint Search Services
  • Northern Light
  • Open Text: Hummingbird Search Server, Livelink Search
  • Oracle Corporation: Secure Enterprise Search 10g
  • SAP: TREX
  • TeraText: TeraText Suite
  • Vivisimo: Vivisimo Clustering Engine
  • ZyLAB Technologies: ZyIMAGE Information Access Platform

Job Search

  • Bixee.com (India)
  • CareerBuilder.com (USA)
  • Craigslist (by city)
  • Eluta.ca (Canada)
  • Hotjobs.com (USA)
  • Incruit (Korea)
  • Indeed.com (USA)
  • Monster.com (USA)
  • Recruit.net (International)
  • SimplyHired.com (USA)
  • TheLadders.com (USA)

Legal

  • WestLaw
  • Lexis (Lexis Nexis)
  • Quicklaw

Medical

  • Bioinformatic Harvester
  • Entrez (includes Pubmed)
  • EB-eye EBI's Search Engine EMBL-EBI's Search engine
  • GenieKnows
  • GoPubMed (knowledge-based: GO - GeneOntology and MeSH - Medical Subject Headings)
  • Healia
  • Searchmedica
  • WebMD
  • PubGene
  • Nextbio (Life Science Search Engine)

News

  • Google News
  • Daylife
  • MagPortal
  • Newslookup
  • Nexis (Lexis Nexis)
  • Topix.net
  • Yahoo! News

People

  • PeekYou
  • Ex.plode.us
  • InfoSpace
  • Spock (website)
  • Spokeo
  • Wink
  • Zabasearch.com
  • ZoomInfo

Real Property

  • Fizber.com
  • Home.co.uk
  • HotPads.com
  • Properazzi
  • Rightmove
  • Zillow.com

Video Games

  • GenieKnows
  • Wazap

Blog

  • Amatomu
  • Bloglines
  • BlogScope
  • IceRocket
  • Sphere
  • Technorati

Multimedia

  • blinkx
  • FindSounds
  • Picsearch
  • Podscope
  • SeeqPod
  • Veveo
  • YouTube
  • Pixsta

Maps

  • Géoportail
  • Google Maps
  • MapQuest
  • Live Search Maps
  • Yahoo! Maps

Price

  • Google Product Search (formerly Froogle)
  • Kelkoo
  • MSN Shopping
  • MySimon
  • PriceGrabber
  • PriceRunner
  • Shopping.com
  • ShopWiki
  • Shopzilla (also operates Bizrate)
  • TheFind.com

Question and Answer

  • Answers.com
  • AskMeNow
  • BrainBoost
  • eHow
  • hakia
  • Lexxe
  • Lycos iQ
  • Powerset
  • Live Search QnA
  • Uclue
  • Yahoo! Answers

Social Search Engines

  • ChaCha Search
  • Eurekster
  • Mahalo.com
  • Rollyo
  • Trexy
  • Wink

Metasearch Engines

  • Brainboost
  • ChunkIt!
  • Clusty
  • Dogpile
  • Excite
  • HotBot
  • Info.com
  • Ixquick
  • Kayak
  • Mamma
  • Metacrawler
  • MetaLib
  • Mobissimo
  • Myriad Search
  • SideStep
  • Turbo10
  • WebCrawler

Visual Search Engines

  • ChunkIt!
  • Grokker
  • Kartoo
  • Pixsta
  • PubGene

Session 3: How to Write Winning Blogs

“Writing an effective online journal is a lot more than a ‘diary’. A winning blog can promote individuals, projects, companies and connect you to global interest groups”

Technorati Most Popular Blogs

Technorati Top Blogs

Top Australian Blog List

Top Female Australian Bloggers

Session 4: Using Social Networks

“Virtually every persistent community on the internet is a social network now and this hands on workshop takes you through each type, niche, personal, business etc: and shows you how to connect to those that will provide most relevance”

Ning

Similar Networks

Build your own from scratch

Other social networks

http://mobilesocialnetworks.com.au/

Virtual world networks

Session 5: Publishing Films on the Internet

“A workshop that goes way beyond uploading a 9 minute short onto YouTube and looks at techniques of getting involved in online festivals, social networks and DIY social media”

Types of Video Hosting Spaces (social and web 1.0) - examples

Niche Aggregation Sites

Peer Appraisal, Festival and Review

Revenue Share and Screened

From Web to TV

Live or Channel Type Broadcast

Film Festival or Screening

Blogs (vLogs) & Social Networks – many to many, social channels, facebook, blogs

Citizen editor sites – Crowd funded, fan mash-ups, created and interactive

Viral specific

Statistical and upload

Key Social Media Video Sites

  • AniBOOM
  • AtomUploads
  • BGVIP.TV
  • Big Think
  • Blinkx
  • Blip.tv
  • Break.com
  • Buzznet
  • Crackle
  • Dailymotion
  • EngageMedia
  • Famecast
  • Flickr
  • GameVideos.com
  • GodTube
  • GoFish
  • Google Video
  • Hulu
  • iFilm
  • imeem
  • JibJab
  • Kewego
  • Liveleak
  • MegaVideo
  • Metacafe
  • MSN Soapbox
  • Myspace
  • MyToons
  • MyVideo
  • OneWorldTV
  • Ourmedia
  • pandora tv
  • Peekvid.com
  • Photobucket
  • Phpmotion
  • Rambler Vision
  • ReelTime.com
  • RuTube
  • Sapo Videos
  • Sevenload
  • Tudou
  • Twango
  • Vbox7
  • Veoh
  • Viddler
  • Vimeo
  • Vuze
  • Vidoosh TV
  • Yahoo! Video
  • YouTube

Sites that allow you to use their engines

  • Homemovie.com
  • Kewego
  • Phpmotion
  • Picsearch
  • Revver
  • VMIX

Sites that will screen content before it appears

  • Channel 101
  • Channel 102
  • DeviantArt's section 'Film'
  • Revver
  • Phanfare

Sites where you can edit online

  • Homemovie.com
  • Jumpcut.com
  • YouTube

10 Steps for YouTube Promotion

http://www.masternewmedia.org/online_marketing/youtube-promote-content-viral-marketing/youtube-video-marketing-10-ways-20070503.htm

  • 1. Create and Customize Your Own Channel
  • 2. Account Types - Choose Your Niche
  • 3. Create Short Form Viral Content
  • 4. Tag and Categorize
  • 5. Create Niche-Targeted Playlists
  • 6. Promote Your Video with YouTube Email and Bulletins
  • 7. Leave Video Responses
  • 8. Join or Create YouTube Groups
  • 9. Chat in the Streams
  • 10. Active Sharing

Useful Examples / links

Video annotation

Multiple upload tool

Episodic Example ‘LG15’

Selection of Online Film Festivals

  • CLICKFLICK.TV ONLINE FILM AND NEW MEDIA FESTIVAL - Irvine
  • DIVX FILM FESTIVAL - Worldwide
  • FESTIVAL INTERNATIONAL DU FILM DE L'INTERNET(FIFI) - Paris
  • INTERNET WORLD MEDIA & ENTERTAINMENT ME FESTIVAL - Manhattan Beach
  • FILMAKA SHORT FILM ONLINE MONTHLY FILM CONTEST - Los Angeles
  • FILMCLICK ONLINE FILM FESTIVAL - Emeryville
  • GOT FILM FEST ONLINE
  • HAYDENFILMS ONLINE FILM FESTIVAL - Kutztown
  • DIGITMOVIES WEB FESTIVAL - Picciano
  • FESTIVAL DU FILM WEB - Oloron-Sainte-Marie
  • MICROPOLIS INTERNATIONAL WEB CONTEST - Athens
  • THE WEB AND FILM FESTIVAL (WAF FESTIVAL) LE TOUQUET - France
  • WEBDANCE FILM FESTIVAL - w Hollywood
  • ICONSCIOUS FILM FESTIVAL - ONLINE WORLDWIDE
  • IMAGINING OURSELVES ONLINE FILM FESTIVAL - San Francisco
  • INDIEFEST ONLINE FILM FESTIVAL - Burbank
  • NSI ONLINE SHORT FILM FESTIVAL - Winnipeg
  • ONLINE QUEER DIGIFEST - San Francisco, CA
  • PILOT LITE ONLINE INDEPENDENT TELEVISION FESTIVAL - New York
  • SIXTY SECOND FILMS ONLINE FILM FESTIVAL STOPPED IN 2004 - Ft. Myers
  • STRIKETHESET ONLINE - Woodbridge
  • TAKE ONE! ONLINE MOVIE FESTIVAL - Syracuse
  • THE 10 SECOND FILM FESTIVAL - everywhere online
  • THE PIXIE AWARDS FOR ONLINE/INTERNET FILMS/ANIMATIONS - Hollywood
  • TORONTO ONLINE FILM FESTIVAL Toronto
  • TRIGGERSTREET.COM ONLINE SHORT FILM FESTIVAL - ON-LINE
  • TVNET.NET ONLINE FILM FESTIVAL - Chatsworth
  • URD ONLINE FILM FESTIVAL - San Francisco
  • YAHOO! INTERNET LIFE ONLINE FILM FESTIVAL - Hollywood

Session 6: The Best Open Source Creative Tools

“There are now thousands of free tools available on the web developed by communities who are passionate about their field. This explores some of the most useful ‘free’ tools that are useful for creative industry professionals”

Collaborative Publishing Open Source Tools

Wetpaint

Wetpaint lets you build a rich, online community around the whatever-it-is that you’re really into. Utilizing the best features of wikis, blogs, forums and social networks

Pligg

This makes the site user-moderated and allows for "social publishing" where the stories are created and promoted by members not website editors

TikiWiki

Tiki has all of the features you want (wikis, blogs, surveys, forums, maps, and more) in a tightly integrated package

Wordpress

WordPress is a state-of-the-art publishing platform with a focus on aesthetics, web standards, and usability. WordPress is both free and priceless at the same time

Drupal

Drupal, an open source content management platform. Equipped with a powerful blend of features, Drupal supports a variety of websites ranging from personal weblogs to large community-driven websites

Open Source Project / Knowledge Management Tools

Basecamp

Projects don't fail from a lack of charts, graphs, stats, or reports, they fail from a lack of clear communication

Google Docs

Create documents, spreadsheets and presentations online

Media Wiki

MediaWiki is a free software wiki package originally written for Wikipedia

dotProject

dotProject is a web-based project management application, designed to provide project layout and control functions

Conferencing, Forums and Meeting

phpBB

Since its creation in 2000, phpBB™ has become the most widely used Open Source forum solution.

DimDim

Dimdim is a free web conferencing service where you can share your desktop, show slides, collaborate, chat, talk and broadcast via webcam with absolutely no download required for attendees.

uStream

You can broadcast and chat online with a global audience. Completely free, all it takes is a camera and Internet connection

Second Life

3D virtual world to meet and collaborate in real time, teach classes, network, and interact with students, professionals and other peers in new and unique ways

Lively

Create an avatar and chat with your friends in rooms you design

Rich Media (Free to Use) Creative Tools

Annotation

Flickr, YouTube and Others

Celtx

Celtx replaces 'paper, pen & binder' pre-production with a digital approach that's more complete, simpler to work with, and easier to share

Kaltura

Creating together. The 1st Open-Source Platform for Video Creation, Management, Interaction, and Collaboration

Mogulus

Producers can use the Mogulus browser-based Studio application to create LIVE, scheduled and on-demand internet television to broadcast anywhere on the web

JayCut

upload all the clips you want, in over a hundred different file formats, all at once. The JayCut mixer allows you to make creative master pieces, or mixes for short, out of your video clips and photos. When you are done editing, it may be time to share your mix with others

eJammingAudio

Now you can collaborate and record with ANYONE in the world (no matter how slow their broadband Internet connection) with NO LATENCY ISSUES.

Education Community Open Source Tools

Moodle

Moodle is a course management system (CMS) - a free, Open Source software package designed using sound pedagogical principles, to help educators

Other Creative Collaborative Tools (some not open source)

  • Kalabo.net - Site for musicians to collaborate on compositions together.
  • Freepository.com - Specifically for computer program development and allows storage of code to be worked on from anywhere.
  • Glypho.com - Site for group writing of fictional stories.
  • Novlet.com - Collaborative writing of non-linear stories in any language.
  • WebBrush - Focuses more on graphical sharing and includes drawing tools.
  • Writeboard.com - From 37signals, perfect for collaborative writing, journalists, bloggers and more.
  • WriteMaps.com - Designed specifically for creating and sharing sitemaps amongst web teams.

Session 7: Keeping in Touch

“The web is 15-30 billion web pages. A workshop designed to help you track and follow the latest trends and information across a range of specialised areas. Browsers, RSS readers and social media mash-ups have evolved into being effective one-stop-shop views on a world of relevant content”

Online RSS Readers

Example Plugins for Browser and Blogs

Sage for Firefox / Flock

Sage is a lightweight RSS and Atom feed reader extension for Mozilla Firefox. It's got a lot of what you need and not much of what you don't.

Wordpress BetterFeed

Allows you to add just about anything you want to your RSS feed entries such as links, ads, copyright information and more.

Feedburner Stats

The plugin uses FeedBurner’s Awareness API to get your feed subscriber stats directly from FeedBurner

Wizz RSS reader for Firefox / Flock

RSSReaderPlugin for Explorer

This is a toolbar for Internet Explorer which fetches and displays the RSS Files which are given to it as Input.The RSS Files are refreshed after every 10 minutes.

RSS Standalone Readers

  • Tools Snarfer 1.0.2 - Read and manage RSS/ATOM feeds and content.
  • KlipFolio 4.0.1 - Download and organize real-time information from the Web on your desktop.
  • Active Web Reader 2.49 - Browse, view, and read Web feeds and monitor Web site changes.
  • Torrent Episode Downloader 0.92 - Search and download torrents of new TV show episodes from the Internet.
  • Chrysanth NETime Channel 4.0 - View your RSS-feed content as a normal Web page inside Internet Explorer.
  • FeedDemon 2.7 - Explore world of RSS from your desktop.
  • Tristana RSS Reader 5.0.0.45 - Read the news, manage folders, add and browse content, and search for XML feeds on the Web.
  • RSS Bandit 1.6.0.1 - View news items and synchronize read and unread states across multiple PCs.
  • eRSS Reader 4.5 - Deliver the latest updates, news, blogs, and podcasts on your desktop in real time.
  • NewzCrawler 1.8 build 3312 - Stay in touch with breaking news around the world.
  • BottomFeeder 4.4 - Manage RSS and Atom feeds.
  • FireAnt 1.0.1.72 - Play media files and download media content for what you watch and listen to.
  • RSS Popper 0.23c - Read RSS news e-mails in your Outlook.
  • Mighty Ticker 1.1.42 - Receive the latest news from selected sites and read RSS feeds from your taskbar.
  • Desktop Buddy 2.0.3 - Have a virtual character read e-books, Web pages, and RSS feeds to you and give you task reminders.
  • IntraVnews 1.2 - Receive RSS and Atom news in your Outlook folders.
  • BitsCast 0.13 - Read and organize various RSS feeds.
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