{"id":452,"date":"2008-12-15T11:14:22","date_gmt":"2008-12-15T01:14:22","guid":{"rendered":"http:\/\/storylabs.us\/lamp\/?page_id=452"},"modified":"2008-12-15T11:14:22","modified_gmt":"2008-12-15T01:14:22","slug":"changing-audiences","status":"publish","type":"page","link":"https:\/\/storylabs.us\/lamp\/slidespodcasts\/changing-audiences\/","title":{"rendered":"Changing Audiences"},"content":{"rendered":"<p>Gary looks at how the media landscape is changing and new audience expectations. He explores the Cross-media paradigm shift and the new social \/ collaborative content as a result of this. Also covered are: the rise of MMORPGs, fragmenting audiences and creating services most appropriate for the smaller segments, ways to reach the mass niche and taking users on personalized journeys<\/p>\n<div style=\"width:425px;text-align:left\" id=\"__ss_577204\"><a style=\"font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/LAMP_AFTRS\/personalised-audiences-immersive-services-gary-hayes-presentation?type=powerpoint\" title=\"Personalised Audiences, Immersive Services - Gary Hayes\">Personalised Audiences, Immersive Services &#8211; Gary Hayes<\/a><object style=\"margin:0px\" width=\"425\" height=\"355\"><param name=\"movie\" value=\"http:\/\/static.slideshare.net\/swf\/ssplayer2.swf?doc=lampvpresgh-1220249443864839-9&#038;stripped_title=personalised-audiences-immersive-services-gary-hayes-presentation\" \/><param name=\"allowFullScreen\" value=\"true\"\/><param name=\"allowScriptAccess\" value=\"always\"\/><embed src=\"http:\/\/static.slideshare.net\/swf\/ssplayer2.swf?doc=lampvpresgh-1220249443864839-9&#038;stripped_title=personalised-audiences-immersive-services-gary-hayes-presentation\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"425\" height=\"355\"><\/embed><\/object><\/p>\n<div style=\"font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;\">View SlideShare <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/LAMP_AFTRS\/personalised-audiences-immersive-services-gary-hayes-presentation?type=powerpoint\" title=\"View Personalised Audiences, Immersive Services - Gary Hayes on SlideShare\">presentation<\/a> or <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/upload?type=powerpoint\">Upload<\/a> your own. (tags: <a style=\"text-decoration:underline;\" href=\"http:\/\/slideshare.net\/tag\/cross-media\">cross-media<\/a> <a style=\"text-decoration:underline;\" href=\"http:\/\/slideshare.net\/tag\/personalisation\">personalisation<\/a>)<\/div>\n<\/div>\n<p>Louise McCann &#8211; Emotional Audiences. ABC LAMP Workshop 7th December 2005 Presented by Louise McCann CEO Research International Australia &#038; New Zealand. The Consumers Viewpoint, Connecting with brands for lifetime relationships <\/p>\n<div style=\"width:425px;text-align:left\" id=\"__ss_577185\"><a style=\"font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/LAMP_AFTRS\/emotional-audiences-consumers-viewpoint-louise-mccann-presentation?type=powerpoint\" title=\"Emotional Audiences, Consumers Viewpoint - Louise McCann\">Emotional Audiences, Consumers Viewpoint &#8211; Louise McCann<\/a><object style=\"margin:0px\" width=\"425\" height=\"355\"><param name=\"movie\" value=\"http:\/\/static.slideshare.net\/swf\/ssplayer2.swf?doc=presmccannemotionalaudience-1220249650975693-9&#038;stripped_title=emotional-audiences-consumers-viewpoint-louise-mccann-presentation\" \/><param name=\"allowFullScreen\" value=\"true\"\/><param name=\"allowScriptAccess\" value=\"always\"\/><embed src=\"http:\/\/static.slideshare.net\/swf\/ssplayer2.swf?doc=presmccannemotionalaudience-1220249650975693-9&#038;stripped_title=emotional-audiences-consumers-viewpoint-louise-mccann-presentation\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"425\" height=\"355\"><\/embed><\/object><\/p>\n<div style=\"font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;\">View SlideShare <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/LAMP_AFTRS\/emotional-audiences-consumers-viewpoint-louise-mccann-presentation?type=powerpoint\" title=\"View Emotional Audiences, Consumers Viewpoint - Louise McCann on SlideShare\">presentation<\/a> or <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/upload?type=powerpoint\">Upload<\/a> your own.<\/div>\n<\/div>\n<p>Gary Hayes &#8211; At LAMP residential 1 in Oct 2005. The Personalized Audience. This presentation is about you&#8230;<\/p>\n<div style=\"width:425px;text-align:left\" id=\"__ss_577196\"><a style=\"font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/LAMP_AFTRS\/the-personalized-audience-gary-hayes-presentation?type=powerpoint\" title=\"The Personalized Audience - Gary Hayes\">The Personalized Audience &#8211; Gary Hayes<\/a><object style=\"margin:0px\" width=\"425\" height=\"355\"><param name=\"movie\" value=\"http:\/\/static.slideshare.net\/swf\/ssplayer2.swf?doc=presghayespersonalizedaudience-1220249571862484-8&#038;stripped_title=the-personalized-audience-gary-hayes-presentation\" \/><param name=\"allowFullScreen\" value=\"true\"\/><param name=\"allowScriptAccess\" value=\"always\"\/><embed src=\"http:\/\/static.slideshare.net\/swf\/ssplayer2.swf?doc=presghayespersonalizedaudience-1220249571862484-8&#038;stripped_title=the-personalized-audience-gary-hayes-presentation\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"425\" height=\"355\"><\/embed><\/object><\/p>\n<div style=\"font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;\">View SlideShare <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/LAMP_AFTRS\/the-personalized-audience-gary-hayes-presentation?type=powerpoint\" title=\"View The Personalized Audience - Gary Hayes on SlideShare\">presentation<\/a> or <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/upload?type=powerpoint\">Upload<\/a> your own. (tags: <a style=\"text-decoration:underline;\" href=\"http:\/\/slideshare.net\/tag\/audience\">audience<\/a> <a style=\"text-decoration:underline;\" href=\"http:\/\/slideshare.net\/tag\/personalisation\">personalisation<\/a>)<\/div>\n<\/div>\n<p>Jennifer Wilson &#8211; It&#8217;s not all about the device, you know. Jennifer talks about the many and various innovations and business models across mobile platforms <\/p>\n<div style=\"width:425px;text-align:left\" id=\"__ss_577179\"><a style=\"font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/LAMP_AFTRS\/mobile-engagement-jennifer-wilson-presentation?type=powerpoint\" title=\"Mobile Engagement - Jennifer Wilson\">Mobile Engagement &#8211; Jennifer Wilson<\/a><object style=\"margin:0px\" width=\"425\" height=\"355\"><param name=\"movie\" value=\"http:\/\/static.slideshare.net\/swf\/ssplayer2.swf?doc=jennifermobileengagement-1220247201175858-9&#038;stripped_title=mobile-engagement-jennifer-wilson-presentation\" \/><param name=\"allowFullScreen\" value=\"true\"\/><param name=\"allowScriptAccess\" value=\"always\"\/><embed src=\"http:\/\/static.slideshare.net\/swf\/ssplayer2.swf?doc=jennifermobileengagement-1220247201175858-9&#038;stripped_title=mobile-engagement-jennifer-wilson-presentation\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"425\" height=\"355\"><\/embed><\/object><\/p>\n<div style=\"font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;\">View SlideShare <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/LAMP_AFTRS\/mobile-engagement-jennifer-wilson-presentation?type=powerpoint\" title=\"View Mobile Engagement - Jennifer Wilson on SlideShare\">presentation<\/a> or <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/upload?type=powerpoint\">Upload<\/a> your own. (tags: <a style=\"text-decoration:underline;\" href=\"http:\/\/slideshare.net\/tag\/wilson\">wilson<\/a> <a style=\"text-decoration:underline;\" href=\"http:\/\/slideshare.net\/tag\/jennifer\">jennifer<\/a>)<\/div>\n<\/div>\n<p>Gary Hayes &#8211; A look at the transition of user journeys through media from linear to personalised non-linear. Exploring the evolution to more interactive forms of entertainment and looking to what lies ahead.<\/p>\n<div style=\"width:425px;text-align:left\" id=\"__ss_577191\"><a style=\"font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/LAMP_AFTRS\/user-journeys-personal-services-gary-hayes-presentation?type=powerpoint\" title=\"User Journeys Personal Services - Gary Hayes\">User Journeys Personal Services &#8211; Gary Hayes<\/a><object style=\"margin:0px\" width=\"425\" height=\"355\"><param name=\"movie\" value=\"http:\/\/static.slideshare.net\/swf\/ssplayer2.swf?doc=preshayesuserjourney-1220249644094984-9&#038;stripped_title=user-journeys-personal-services-gary-hayes-presentation\" \/><param name=\"allowFullScreen\" value=\"true\"\/><param name=\"allowScriptAccess\" value=\"always\"\/><embed src=\"http:\/\/static.slideshare.net\/swf\/ssplayer2.swf?doc=preshayesuserjourney-1220249644094984-9&#038;stripped_title=user-journeys-personal-services-gary-hayes-presentation\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"425\" height=\"355\"><\/embed><\/object><\/p>\n<div style=\"font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;\">View SlideShare <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/LAMP_AFTRS\/user-journeys-personal-services-gary-hayes-presentation?type=powerpoint\" title=\"View User Journeys Personal Services - Gary Hayes on SlideShare\">presentation<\/a> or <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/upload?type=powerpoint\">Upload<\/a> your own. (tags: <a style=\"text-decoration:underline;\" href=\"http:\/\/slideshare.net\/tag\/interactivity\">interactivity<\/a> <a style=\"text-decoration:underline;\" href=\"http:\/\/slideshare.net\/tag\/non-linear\">non-linear<\/a>)<\/div>\n<\/div>\n<p>Jackie Turnure &#8211; How to attract, involve and reward your audience a presentation at the 3rd LAMP residential in Perth in 2006.<\/p>\n<div style=\"width:425px;text-align:left\" id=\"__ss_577174\"><a style=\"font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/LAMP_AFTRS\/rules-of-engagement-jackie-turnure-presentation?type=powerpoint\" title=\"Rules of Engagement - Jackie Turnure\">Rules of Engagement &#8211; Jackie Turnure<\/a><object style=\"margin:0px\" width=\"425\" height=\"355\"><param name=\"movie\" value=\"http:\/\/static.slideshare.net\/swf\/ssplayer2.swf?doc=jackielamp3engagement-1220247145966838-8&#038;stripped_title=rules-of-engagement-jackie-turnure-presentation\" \/><param name=\"allowFullScreen\" value=\"true\"\/><param name=\"allowScriptAccess\" value=\"always\"\/><embed src=\"http:\/\/static.slideshare.net\/swf\/ssplayer2.swf?doc=jackielamp3engagement-1220247145966838-8&#038;stripped_title=rules-of-engagement-jackie-turnure-presentation\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"425\" height=\"355\"><\/embed><\/object><\/p>\n<div style=\"font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;\">View SlideShare <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/LAMP_AFTRS\/rules-of-engagement-jackie-turnure-presentation?type=powerpoint\" title=\"View Rules of Engagement - Jackie Turnure on SlideShare\">presentation<\/a> or <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/upload?type=powerpoint\">Upload<\/a> your own. (tags: <a style=\"text-decoration:underline;\" href=\"http:\/\/slideshare.net\/tag\/rules\">rules<\/a> <a style=\"text-decoration:underline;\" href=\"http:\/\/slideshare.net\/tag\/of\">of<\/a>)<\/div>\n<\/div>\n<p>Gary Hayes &#8211; Global Media Journeys for Personalised Interactive Audiences a presentation by Gary Hayes for media producers in May 2006<\/p>\n<div style=\"width:425px;text-align:left\" id=\"__ss_577165\"><a style=\"font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/LAMP_AFTRS\/global-media-journeys-for-personalised-interactive-audiences-gary-hayes-presentation?type=powerpoint\" title=\"Global Media Journeys for Personalised Interactive Audiences - Gary Hayes\">Global Media Journeys for Personalised Interactive Audiences &#8211; Gary Hayes<\/a><object style=\"margin:0px\" width=\"425\" height=\"355\"><param name=\"movie\" value=\"http:\/\/static.slideshare.net\/swf\/ssplayer2.swf?doc=hayesmediajourneys-1220247027977290-8&#038;stripped_title=global-media-journeys-for-personalised-interactive-audiences-gary-hayes-presentation\" \/><param name=\"allowFullScreen\" value=\"true\"\/><param name=\"allowScriptAccess\" value=\"always\"\/><embed src=\"http:\/\/static.slideshare.net\/swf\/ssplayer2.swf?doc=hayesmediajourneys-1220247027977290-8&#038;stripped_title=global-media-journeys-for-personalised-interactive-audiences-gary-hayes-presentation\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"425\" height=\"355\"><\/embed><\/object><\/p>\n<div style=\"font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;\">View SlideShare <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/LAMP_AFTRS\/global-media-journeys-for-personalised-interactive-audiences-gary-hayes-presentation?type=powerpoint\" title=\"View Global Media Journeys for Personalised Interactive Audiences - Gary Hayes on SlideShare\">presentation<\/a> or <a style=\"text-decoration:underline;\" href=\"http:\/\/www.slideshare.net\/upload?type=powerpoint\">Upload<\/a> your own. (tags: <a style=\"text-decoration:underline;\" href=\"http:\/\/slideshare.net\/tag\/global\">global<\/a> <a style=\"text-decoration:underline;\" href=\"http:\/\/slideshare.net\/tag\/media\">media<\/a>)<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gary looks at how the media landscape is changing and new audience expectations. He explores the Cross-media paradigm shift and the new social \/ collaborative content as a result of this. Also covered are: the rise of MMORPGs, fragmenting audiences and creating services most appropriate for the smaller segments, ways to reach the mass niche [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":7,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-452","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/pages\/452"}],"collection":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/comments?post=452"}],"version-history":[{"count":1,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/pages\/452\/revisions"}],"predecessor-version":[{"id":453,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/pages\/452\/revisions\/453"}],"up":[{"embeddable":true,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/pages\/7"}],"wp:attachment":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/media?parent=452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}