{"id":100,"date":"2006-05-22T02:20:28","date_gmt":"2006-05-21T16:20:28","guid":{"rendered":"http:\/\/storylabs.us\/lamp\/2006\/05\/22\/podcast-designing-cross-media-entertainment\/"},"modified":"2006-07-17T22:40:02","modified_gmt":"2006-07-17T12:40:02","slug":"podcast-designing-cross-media-entertainment","status":"publish","type":"post","link":"https:\/\/storylabs.us\/lamp\/podcast-designing-cross-media-entertainment\/","title":{"rendered":"Podcast &#8211; Designing Cross Media Entertainment"},"content":{"rendered":"<p><strong>Designing Cross Media Entertainment \u00a9 Christy Dena 2006<\/strong><br \/>\nRecorded live and unedited during the LAMP lab in Perth in May 2006 in front of the seven teams developing emerging media projects.<\/p>\n<p><img decoding=\"async\" align=\"right\" title=\"Christy Dena\" alt=\"Christy Dena\" class=\"alignleft\" src=\"http:\/\/storylabs.us\/lamp\/media\/images\/christydena.jpg\" \/> Christy talks about the five ways producers can deliver cross media to distributed audiences and gives examples of each.<br \/>\n<strong> Repurposing:<\/strong> republishing the same content on each platform<br \/>\n<strong> Altering:<\/strong> editing, redesigning or creating new content according to the<br \/>\naffordances and constraints of each platform.<br \/>\n<strong> Adapting<\/strong>: providing versions of your property in different formats and platforms.<br \/>\n<strong> Augmenting:<\/strong> providing additional, complementary or contradictory information in<br \/>\ndifferent platforms.<br \/>\n<strong> Stretching:<\/strong> distributing the plot or game across platforms.<br \/>\nIn the talk Christy involves the audience (with occassional q&#038;a) in investigating the important questions of &#8216;why&#8217; we should use each of the above techniques. Examples referred to in the talk include: The Second Shift, The Matrix, Homicide.com, 24, Random Place, Forget the Rules, Lord of the Rings and others. She finishes her talk with a perspective on effective call to action &#8211; primer, referral and reward, pointing out that evolving participatory entertainment is also shifting paradigms and gives an example the importance of the fictional character having a more direct relationship with the viewer.<\/p>\n<p><strong>POWERPOINT PRESENTATION:<\/strong>  <a target=\"_blank\" title=\"Dean Lamp 3\" href=\"http:\/\/www.storylabs.us\/lamp\/media\/pdf\/dena_LAMP3.pdf\">1.9MB PDF<\/a><\/p>\n<p><strong>PODCAST SUBSCRIPTION<\/strong><br \/>\nAll LAMP podcasts are also published through the iTunes store.<\/p>\n<p><a target=\"_blank\" href=\"http:\/\/phobos.apple.com\/WebObjects\/MZStore.woa\/wa\/viewPodcast?id=126314230&#038;s=143441\" \/><\/p>\n<p><a target=\"_blank\" href=\"http:\/\/phobos.apple.com\/WebObjects\/MZStore.woa\/wa\/viewPodcast?id=126314230&#038;s=143441\"> <\/a><\/p>\n<div style=\"text-align: center\"><a target=\"_blank\" href=\"http:\/\/phobos.apple.com\/WebObjects\/MZStore.woa\/wa\/viewPodcast?id=126314230&#038;s=143441\"><img decoding=\"async\" src=\"http:\/\/www.storylabs.us\/lamp\/media\/images\/itunes.gif\" \/><\/a><\/div>\n<p>Christy is a world wide, leading practitioner and researcher in cross-media narrative, new media types and their creative application in emerging media. Her published articles have covered game-play, artificial intelligence and new narrative forms and she has written creative works for TV, theatre and multi-platform. She also teaches new media arts theory at Melbourne and Swinburne Universities, is on the Editorial Committee of New Antigone (a fully refereed international journal), co-edits a renowned site on new media arts, <a target=\"_blank\" href=\"http:\/\/www.WriterResponseTheory.org\">www.WriterResponseTheory.org<\/a>, and runs a popular research blog, <a target=\"_blank\" href=\"http:\/\/www.cross-mediaentertainment.com\">www.cross-mediaentertainment.com<\/a>.<\/p>\n<p><em>Perth 9 May 2006<\/em><br \/>\n<a href=\"http:\/\/storylabs.us\/lamp\/podcast\/Christy_LAMP3.mp3\">Click to listen<\/a><em><br \/>\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Designing Cross Media Entertainment \u00a9 Christy Dena 2006 Recorded live and unedited during the LAMP lab in Perth in May 2006 in front of the seven teams developing emerging media projects. Christy talks about the five ways producers can deliver cross media to distributed audiences and gives examples of each. Repurposing: republishing the same content [&hellip;]<\/p>\n","protected":false},"author":96,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[269,722,268,773,777,72,80,771,770,1066,772,266,956,77,776,774,775],"class_list":["post-100","post","type-post","status-publish","format-standard","hentry","category-general","tag-artificial-intelligence","tag-christy-dena","tag-cross-media","tag-cross-media-narrative","tag-editorial-committee-of-new-antigone","tag-lamp","tag-media","tag-media-arts","tag-media-arts-theory","tag-media-projects","tag-media-types","tag-melbourne","tag-perth","tag-projects","tag-researcher","tag-www-cross-mediaentertainment-com","tag-www-writerresponsetheory-org"],"_links":{"self":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/posts\/100"}],"collection":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/users\/96"}],"replies":[{"embeddable":true,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/comments?post=100"}],"version-history":[{"count":0,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/posts\/100\/revisions"}],"wp:attachment":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/media?parent=100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/categories?post=100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/tags?post=100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}