{"id":115,"date":"2006-08-16T11:38:10","date_gmt":"2006-08-16T01:38:10","guid":{"rendered":"http:\/\/storylabs.us\/lamp\/2006\/08\/16\/project-secret-girls-club\/"},"modified":"2007-07-05T01:00:11","modified_gmt":"2007-07-04T15:00:11","slug":"project-secret-girls-club","status":"publish","type":"post","link":"https:\/\/storylabs.us\/lamp\/project-secret-girls-club\/","title":{"rendered":"Project – Secret Girls Club"},"content":{"rendered":"

SGC – SecretGirlsClub.com.au<\/strong>
\nTagline:<\/strong> “An interactive virtual clubhouse community exclusive to girls aged 10 to 14. Users gain right of entry by completing an initiation game, ‘MIA’. The Secret Girls’ Club empowers young girls as they learn, share and play.”
\nLAMP Lab:<\/strong> July 2006<\/p>\n

\"SGC
\nTarget platforms:<\/strong> Internet\/ Broadband, Mobile, Virtual & Physical Environments and Broadcast TV
\nProject description:<\/strong> The Secret Girls Club is an ongoing, online space exclusively for girls, aged 10-14 years. It’s hip and cool. A space where they come to interact, share and learn from their peers about growing up. ‘Missing Mia’ is part one (initiation) of the Secret Girls Club. Users follow narrative storylines and hints left by the four fictional characters (who ‘founded’ the SGC) to play the first alternative reality game, ‘Missing Mia’.
\nThe users become the private investigator, the councillor and the main character’s best friend. They are empowered and transformed by the tools of the multimodal game. They invest themselves by sharing their own content, performing task puzzles and by solving personal issues that all young girls have.<\/p>\n

Ultimately, they realise they are special in their own right as they utilise their strongest skills in order to help the main character back home, to the Secret Girls Club.<\/p>\n

Once they have solved each ‘Mia’ issue, i.e. completed a level, and win Mia back they are entitled to gain access to the Secret Girls Club VIP area and win prizes, as well as gain their personalised, exclusive licence to participate with real girls in the online community space.<\/p>\n

\"LAMP<\/p>\n

\"LAMP<\/p>\n

\"LAMP<\/p>\n

\"LAMP<\/p>\n

\"LAMP<\/p>\n

Team Members
\n<\/strong>and Concept Creators
\nDonna Sennett: Creative Producer
\nLoosie Craig: Writer
\nMark Alston: Designer
\nGuardian mentor\/s:<\/strong> Shiralee Saul , Keren Flavell
\nDonna Sennett, Loosie Craig & Mark Alston \u00a9 2006<\/p>\n","protected":false},"excerpt":{"rendered":"

SGC – SecretGirlsClub.com.au Tagline: “An interactive virtual clubhouse community exclusive to girls aged 10 to 14. Users gain right of entry by completing an initiation game, ‘MIA’. The Secret Girls’ Club empowers young girls as they learn, share and play.” LAMP Lab: July 2006 Target platforms: Internet\/ Broadband, Mobile, Virtual & Physical Environments and Broadcast […]<\/p>\n","protected":false},"author":96,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,5,1,24,2,9,51,34,16,6,17],"tags":[2220,1243,109,1236,1017,1240,1235,72,724,1234,1237,80,1239,1241,1244,1238,1242,113],"class_list":["post-115","post","type-post","status-publish","format-standard","hentry","category-broadband","category-games","category-general","category-locative","category-mobile","category-on-demand","category-project","category-residential-jul-2006","category-social-networks","category-tv","category-user-generated","tag-broadband","tag-creative-producer","tag-designer","tag-donna-sennett","tag-guardian","tag-internet-broadband","tag-keren-flavell-donna-sennett","tag-lamp","tag-lamp-lab","tag-loosie-craig","tag-mark-alston","tag-media","tag-online-community-space","tag-private-investigator","tag-secret-girls-club-sgc-secretgirlsclub-com","tag-secret-girls-club","tag-the-councillor","tag-writer"],"_links":{"self":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/posts\/115"}],"collection":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/users\/96"}],"replies":[{"embeddable":true,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/comments?post=115"}],"version-history":[{"count":0,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/posts\/115\/revisions"}],"wp:attachment":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/media?parent=115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/categories?post=115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/tags?post=115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}