{"id":174,"date":"2006-11-10T15:38:38","date_gmt":"2006-11-10T05:38:38","guid":{"rendered":"http:\/\/storylabs.us\/lamp\/2006\/11\/10\/project-sold-in-sixty-seconds\/"},"modified":"2007-07-05T00:58:49","modified_gmt":"2007-07-04T14:58:49","slug":"project-sold-in-sixty-seconds","status":"publish","type":"post","link":"https:\/\/storylabs.us\/lamp\/project-sold-in-sixty-seconds\/","title":{"rendered":"Project &#8211; Sold in Sixty Seconds"},"content":{"rendered":"<p><strong>Project description:<\/strong> Sick of fake, annoying, over-hyped commercials? Think you can make a better ad? Sold in Sixty Seconds is a cross media experience and user generated community that sets the challenge for amateur filmmakers to make the most memorable 60 second ad for a popular brand. At stake, is the reward to see the ad broadcast nationally, win some serious cash and be recognised as top creative talent. A completely participatory event and social network that exists on mobile, web and tv that unleashes and rewards the best of user generated content whilst celebrating the history of advertising around the world.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/storylabs.us\/lamp\/wp-content\/uploads\/2006\/11\/sold03.jpg\" alt=\"Sold 03\" id=\"image169\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/storylabs.us\/lamp\/wp-content\/uploads\/2006\/11\/sold05.jpg\" alt=\"Sold 05\" id=\"image170\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/storylabs.us\/lamp\/wp-content\/uploads\/2006\/11\/sold07.jpg\" alt=\"Sold 07\" id=\"image171\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/storylabs.us\/lamp\/wp-content\/uploads\/2006\/11\/sold12.jpg\" alt=\"Sold 12\" id=\"image172\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/storylabs.us\/lamp\/wp-content\/uploads\/2006\/11\/60Seconds02.jpg\" alt=\"Sold Team\" id=\"image173\" \/><br \/>\n<strong>Team Members<br \/>\n<\/strong>Linda Ujuk &#8211; Co-Creator\/Producer\/Writer<br \/>\nDaniel Patmore &#8211; Co-Creator\/Production &amp; Broadcast Designer<br \/>\nIrene Georgas &#8211; Co-Creator\/Producer\/Camera\/Editor<\/p>\n<p><strong>Guardian mentor\/s:<\/strong> Jim Shomos<br \/>\n<strong>LAMP Lab:<\/strong> October 2006<br \/>\n<strong>Target media:<\/strong> Mobile, Broadband, TV<br \/>\nMedia Cartel \u00a9  2006<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Project description: Sick of fake, annoying, over-hyped commercials? Think you can make a better ad? Sold in Sixty Seconds is a cross media experience and user generated community that sets the challenge for amateur filmmakers to make the most memorable 60 second ad for a popular brand. At stake, is the reward to see the [&hellip;]<\/p>\n","protected":false},"author":96,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,2,51,36,6,17],"tags":[2220,1375,1376,1381,268,1378,109,1377,388,1380,72,1379,80,2224,892],"class_list":["post-174","post","type-post","status-publish","format-standard","hentry","category-broadband","category-mobile","category-project","category-residential-oct-2006","category-tv","category-user-generated","tag-broadband","tag-co-creatorproducercameraeditor","tag-co-creatorproducerwriter","tag-creatorproduction-broadcast","tag-cross-media","tag-daniel-patmore","tag-designer","tag-irene-georgas","tag-jim-shomos","tag-jim-shomos-lamp-lab","tag-lamp","tag-linda-ujuk","tag-media","tag-production","tag-social-network"],"_links":{"self":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/posts\/174"}],"collection":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/users\/96"}],"replies":[{"embeddable":true,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/comments?post=174"}],"version-history":[{"count":0,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/posts\/174\/revisions"}],"wp:attachment":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/media?parent=174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/categories?post=174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/tags?post=174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}