{"id":311,"date":"2008-03-18T21:42:28","date_gmt":"2008-03-18T11:42:28","guid":{"rendered":"http:\/\/storylabs.us\/lamp\/2008\/03\/18\/project-catalyst\/"},"modified":"2008-03-18T21:54:46","modified_gmt":"2008-03-18T11:54:46","slug":"project-catalyst","status":"publish","type":"post","link":"https:\/\/storylabs.us\/lamp\/project-catalyst\/","title":{"rendered":"Project &#8211; Catalyst"},"content":{"rendered":"<p><strong>,<\/strong><\/p>\n<p><strong>LAMP Lab:<\/strong> Marysville, Victoria, February 2008<\/p>\n<p><strong>Title: Catalyst<\/strong> &#8211; ABC, NSW<\/p>\n<p><strong>Tagline:<\/strong> Science that Excites and makes a difference<\/p>\n<p><strong>Project Description:<\/strong> ABC TV\u2019s prime-time science magazine program broadcast on ABC 1 and 2 increases its reach to younger viewers via Ruben &#8216;The Surfing Scientist&#8217; and provides depth and stickiness to existing viewers through it&#8217;s collaborative social network Fatherhood special. Catalyst&#8217;s Ruben also ventures into the virtual world on ABC&#8217;s Second Life Island and works with the community on science experiments.<\/p>\n<p><strong>Target Media: <\/strong>Web, Mobile, TV, Virtual Worlds<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/storylabs.us\/lamp\/media\/images\/Catalyst10.jpg\" alt=\"LAMP VIII Marysville\" align=\"left\" border=\"1\" hspace=\"10\" vspace=\"10\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/storylabs.us\/lamp\/media\/images\/Catalyst02.jpg\" alt=\"LAMP VIII Marysville\" align=\"left\" border=\"1\" hspace=\"10\" vspace=\"10\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/storylabs.us\/lamp\/media\/images\/Catalyst04.jpg\" alt=\"LAMP VIII Marysville\" align=\"left\" border=\"1\" hspace=\"10\" vspace=\"10\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/storylabs.us\/lamp\/media\/images\/Catalyst03.jpg\" alt=\"LAMP VIII Marysville\" align=\"left\" border=\"1\" hspace=\"10\" vspace=\"10\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/storylabs.us\/lamp\/media\/images\/Catalyst05.jpg\" alt=\"LAMP VIII Marysville\" align=\"left\" border=\"1\" hspace=\"10\" vspace=\"10\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/storylabs.us\/lamp\/media\/images\/Catalyst08.jpg\" alt=\"LAMP VIII Marysville\" align=\"left\" border=\"1\" hspace=\"10\" vspace=\"10\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/storylabs.us\/lamp\/media\/images\/CatalystTeam.jpg\" alt=\"LAMP VIII Marysville\" align=\"absmiddle\" hspace=\"5\" vspace=\"5\" \/><\/p>\n<p><strong>Team Members: <\/strong><\/p>\n<ul>\n<li>Nicolas Lee &#8211; Executive Producer<\/li>\n<li>Briony Williamson &#8211; Designer\/Information Architect<\/li>\n<li>Laurent Desamaud &#8211; Web Producer<\/li>\n<\/ul>\n<p><strong>Guardian Mentor\/s: <\/strong>Anthony &#8216;Arse&#8217; Eden<\/p>\n<p><strong>Copyright:<\/strong> ABC 2008<\/p>\n","protected":false},"excerpt":{"rendered":"<p>, LAMP Lab: Marysville, Victoria, February 2008 Title: Catalyst &#8211; ABC, NSW Tagline: Science that Excites and makes a difference Project Description: ABC TV\u2019s prime-time science magazine program broadcast on ABC 1 and 2 increases its reach to younger viewers via Ruben &#8216;The Surfing Scientist&#8217; and provides depth and stickiness to existing viewers through it&#8217;s [&hellip;]<\/p>\n","protected":false},"author":96,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,61,57,40,66,38,51,56,50,16,37],"tags":[627,1775,1777,1779,781,1263,72,724,1773,1759,80,1774,217,1780,1778,865,1776],"class_list":["post-311","post","type-post","status-publish","format-standard","hentry","category-broadband","category-childrens","category-community","category-course-workshops","category-online-communties","category-production","category-project","category-residential-feb-2008","category-second-life","category-social-networks","category-virtual-worlds","tag-abc","tag-briony-williamson","tag-collaborative-social-network","tag-designerinformation-architect","tag-executive-producer","tag-guardian-mentor","tag-lamp","tag-lamp-lab","tag-laurent-desamaud","tag-marysville","tag-media","tag-nicolas-lee","tag-producer","tag-second-life-island","tag-the-surfing-scientist","tag-victoria","tag-web-producer-guardian-mentors"],"_links":{"self":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/posts\/311"}],"collection":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/users\/96"}],"replies":[{"embeddable":true,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/comments?post=311"}],"version-history":[{"count":0,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/posts\/311\/revisions"}],"wp:attachment":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/media?parent=311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/categories?post=311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/tags?post=311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}