{"id":87,"date":"2006-04-18T23:27:11","date_gmt":"2006-04-18T13:27:11","guid":{"rendered":"http:\/\/storylabs.us\/lamp\/2006\/04\/18\/digital-distribution-presentations\/"},"modified":"2006-06-02T17:24:03","modified_gmt":"2006-06-02T07:24:05","slug":"digital-distribution-presentations","status":"publish","type":"post","link":"https:\/\/storylabs.us\/lamp\/digital-distribution-presentations\/","title":{"rendered":"Digital Distribution Presentations"},"content":{"rendered":"

The AFTRS Centre for Screen Business have been holding a range of seminars looking at new forms of distribution<\/a>. Some of the LAMP team were involved and did a special presentation entitled “Don’t Get Lost – Discover Findability – A LAMP development workshop”<\/p>\n

In a networked TV world of a billion items available to consumers, producers need to embrace new techniques such as viral marketing, cross-media exploitation, blogging, RSS Feeds, podcasting, interactive ads and Alternative Reality Games. These new ways to connect personally with global audiences are critical to online distribution success.<\/p><\/blockquote>\n

The LAMP presentations and mini pitching session were well received.<\/p>\n

In Melbourne, Christy Dena gave a production orientated, step-by-step guide to the creative ways film and TV producers can and are making themselves attractive and findable to audiences using cross-media techniques. (2MB PDF<\/a>).<\/p>\n

In Sydney Gary Hayes explored similar themes, audience and platform fragmentation, new programme formats, media capability and emerging forms (4.2MB PDF<\/a>).<\/p>\n

Peter Giles gave a talk on both days with an emphasis on the impact of the portal and how to overcome the dangers of getting lost in the noise. (1.4MB PDF<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"

The AFTRS Centre for Screen Business have been holding a range of seminars looking at new forms of distribution. Some of the LAMP team were involved and did a special presentation entitled “Don’t Get Lost – Discover Findability – A LAMP development workshop” In a networked TV world of a billion items available to consumers, […]<\/p>\n","protected":false},"author":96,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,26],"tags":[2227,1013,722,2225,1010,1012,72,80,1011,266,1009,169,75,2224,78,885],"class_list":["post-87","post","type-post","status-publish","format-standard","hentry","category-general","category-other-labs","tag-aftrs","tag-aftrs-centre-for-screen-business","tag-christy-dena","tag-course-workshops","tag-cross-media-exploitation","tag-cross-media-techniques","tag-lamp","tag-media","tag-media-capability","tag-melbourne","tag-online-distribution-success","tag-peter-giles","tag-presentations","tag-production","tag-seminars","tag-viral-marketing"],"_links":{"self":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/posts\/87"}],"collection":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/users\/96"}],"replies":[{"embeddable":true,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":0,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/posts\/87\/revisions"}],"wp:attachment":[{"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/media?parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/categories?post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storylabs.us\/lamp\/wp-json\/wp\/v2\/tags?post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}