We are seeing a revolution take place as traditional story tellers begin to introduce narrative into large and relatively unexplored communities and social networks such as Facebook, YouTube, Flickr or Twitter. It is also important to tread carefully and respect these ‘reflections-of-reality’ spaces and not to broadcast but to simultaneously listen, create and co-create with the community. Also it is critical that producers & writers of any new service can effectively grow and nurture community.
Developing great community and social media content story and services is also part marketing that will effectively engage with these new channels.
Areas covered by the sessions will include Social Media Entertainment, Marketing, Fragmented Story Telling, Improvisation, Characterisation, Audience Research, Participatory Forms, Community Management as well as covering all areas of long and short form story telling in collaboration with existing users of networks.
The Community StoryLabs will also seek to discover and define the ‘next’ frontiers of Social Media and mentored by globally renowned social media practitioners this lab is a mix of:
- Half day presentations on key social media topics
- 3-9 month consultancy and remote mentoring
- Full day workshops on social network, communities and pitching new service ideas
- Intensive 3 day – 1 week incubators designed to invigorate, develop and prototype your next social media project