Doing some shopping yesterday and came across this stand in my local Target. Really surprised that you can now buy a box complete with dvd of TV shows, ready to upload faux company websites, control web dashboards for sms etc: and they had a big selection of ARGs too!

So do we think given there is a fine line continuum between boxed after dinner party. murder mystery games all the way up to more ‘earthy’ subculture ARGs that this company ‘argbox’ will do well? Too much effort for the users, the ‘consumer’ puppet masters? Or might we one day see every second house playing self hosted ARGs in a few years time?

Thoughts?