COMMUNITIES AND SOCIAL NETWORKS

From Gary P Hayes
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Community Created Content

  • Jan, 2008 - USA - University of Southern California, Center for Digital Futures
    • 63% of adults are uncomfortable with children in their household participating in online communities
    • 53% of adults are concerned about predators online
    • 80% of Internet users (17+) consider the Internet to be an important source of information for them -- up from 66 percent in 2006 -- and higher than television (68 percent), radio (63 percent), and newspapers (63 percent).
    • And, a large and growing percentage of members -- now 55 percent -- say they feel as strongly about their online communities as they do about their real-world communities.
  • 19 Dec, 2007 - USA - Pew Teens and Social Media gh
    • 39% of online teens share their own artistic creations online, such as artwork, photos, stories, or videos, up from 33% in 2004.
    • 33% create or work on webpages or blogs for others, including those for groups they belong to, friends, or school assignments, basically unchanged from 2004 (32%).
    • 28% have created their own online journal or blog, up from 19% in 2004.
    • 27% maintain their own personal webpage, up from 22% in 2004.
    • 26% remix content they find online into their own creations, up from 19% in 2004. The percentage of those ages 12-17 who said “yes” to at least one of those five content-creation activities is 64% of online teens, or 59% of all teens.
  • Nielsen Online Consumer Generated Media Report [1]
    • The report has identified that among CGM activities, consumers are most likely to share/send photos and links, with content sharing and distribution generally seen as the initial entry point to CGM activity engagement
    • 84 percent of Australian and 88 percent of New Zealand internet users use Web 2.01 for sharing content such as photos, links and video while similar proportions consume CGM content (83% in Australia and 88% in New Zealand)
    • Around 78 percent of Australians and 76 percent of New Zealanders download and stream audio and video content.
    • In terms of the demographics of consumers using CGM, early adopters are most likely to be male and aged over 35, however, female uptake of CGM, particularly social networking, is expected to gain momentum in the coming months.

Blogging

  • 25 January , 2007 There are now 20 million Chinese bloggers, and more than 3 million active writers. The Guardian
  • 12 January, 2007 - 4:35AM – China – Xinhua news agency report
    • The number of Internet bloggers in China reached 20.8 million at the end of 2006, with more than three million web-users regularly posting their writings, state press said.
    • Web logs in China took 101 million hits in 2006, Xinhua news agency said, citing the China Internet Survey Report 2007.
  • 14 December, 2006 One of the Gartner’s company's top 10 predictions for 2007 is that the number of bloggers will level off in the first half of next year at roughly 100 million worldwide. The Age
  • 7 December, 2006 China - Baidu Study - The Age
    • China had 19.87 million bloggers at the beginning of November - a 24 percent increase over the past 12 months.
    • More than 15 per cent update their blogs at least once a week, only 4.6 per cent do it daily.
  • 29 November, 2006 – US - USC-Annenberg Digital Future Project survey Hollywood Reporter
    • 12.5% of Internet users who have personal Web sites
    • 7.4% of users maintain their own blogs, a number that has more than doubled since 2003.
  • 13 November, 2006 – China - The number of bloggers in China is expected to hit 60 million by the end of this year and 10 million by 2007, according to an article from state news agency Xinhua this year citing a report by prestigious Tsinghua University, despite curbs on media and dissent.- The Age
  • 26 September, 2006 - China says number of blogs tops 34 million– The Age
    • The number of blogs in China has topped 34 million, more than 30 times as many as the country had four years ago, news reports said Tuesday.
    • Some 17.5 million people in China consider themselves Web log writers, while 55 million regularly read them.
    • China has the world's second-largest population of Internet users after the United States, with 123 million people online.
  • 19 September, 2006 - THE RISE OF USER-GENERATED CONTENT IN THE UK- Media Week
    • 5% of the UK sample group have their own blog, while 28% have never heard of blogs
    • 72% of frequent internet users aged 16 to 44 in the UK believe it is right that websites support advertising if it keeps access free, while 52% say they are more likely to have a good opinion of a company if it has its own blog.
  • August 2006 - From Digital Media World Magazine - McNair Ingenuity Research June 06
    • 4% of Australians have posted to a blog
    • 10% of Australians have added information to their own website.
    • 16% of Australians have added information to a work or group website or a blog.
    • 29% of Australians have sharted on the internet, created content such as photos, videos and words.
  • August 2006 - From Digital Media World Magazine - Technorati report March 06
    • There are more blog posts in Japanese than any other language (37%), considerably outstripping English (31%)
    • The Chinese language accounts for almost one-sixth of blog posts.
  • July 20, 2006 - US report by Pew Internet & American Life Project - NYTimes.com
    • According to a report on blogging by the Pew Internet & American Life Project, 8 % of Internet users, or about 12 million American adults, keep a blog, and that 39 % of Internet users, or about 57 million American adults, read blogs.
    • 37 % of bloggers use them as personal journals. Among other popular topics were politics and government (11 %), entertainment (7 %), sports (6 %) and general news and current events (5 %).
    • Only 34 % of bloggers considered blogging a form of journalism, and most were heavy Internet users.
    • More than half of bloggers (54 %) are under 30, evenly divided between men and women.
    • More than half live in the suburbs, a third live in urban areas and 13 % in rural areas.
    • Bloggers, are also less likely to be white than the general Internet population.
    • 52 % of bloggers said they blogged mostly for themselves, to express themselves creatively and 50 % said it was to document and share personal experiences.
  • 27 June, 2006 Why were flaunting it The Age
    • 20 per cent of Australian respondents have read a blog in the past six months, again with the majority of these falling into the youngest age bracket, while 11 per cent had accessed podcasts.
    • A survey of 580 adults aged over 18 in Australian mainland capitals found that 28 per cent of the population had shared some form of self-created content online in the past six months. Comparable US studies show that 35 per cent of the population there have shared self-created content online and the researchers said this narrow lead was surprising given the significantly lower adoption rate of broadband in Australia.
  • 4 May 2006 - According to the monitoring done by thetruthlaidbear.com, only two blogs get more than 1 million visitors a day: the 10th ranked blog for traffic gets around 120,000 visits; the 50th around 28,000; the 100th around 9,700; the 500th only 1,400 and the 1000th under 600. By contrast, the online edition of The New York Times had an average of 1.7 million visitors per weekday source Financial Times Feb 06
  • 21 Apr, 2006 - 1% of blogs are in German, according to Technorati, compared with 41% in Japanese, 28% in English and 14% in Chinese. source Economist
  • 19 Apr, 2006 - State of the Blogosphere David Sifry technorati
    • The blogosphere is doubling in size every 6 months
    • It is now over 60 times bigger than it was 3 years ago
    • On average, a new weblog is created every second of every day
    • 19.4 million bloggers (55%) are still posting 3 months after their blogs are created
    • Technorati tracks about 1.2 Million new blog posts each day, about 50,000 per hour
  • 23rd Jan, 2006 - Blogs in Australia by the end of the year, 750 000 - Freedcorp
  • Jan, 2006 - Australia, 750 thousand - Worldwide more than 21 million
  • May 5, 2005 - New Data on Blogs and Blogging source Pew Internet
    • 9% of internet users now say they have created blogs.
    • 6% of the entire U.S. adult population have created blogs.
    • 25% of internet users say they read blogs.
    • The number of adult readers of blogs is about 40% of the size of the talk radio audience.
    • The blog-reading audience is about 20% of the size of the newspaper-reading population.
  • 2005 - 27% of all internet users read blogs. 8.5 mill blogs in US alone - American Life
  • One blog created every second, there are over 20 million worldwide and it doubles every 5 months. 27% of all internet users read blogs
  • The Vice President of General Motors runs a blog and he is already having a direct relationship with his customers
  • Gizmodo (a gadget blog) has enormous power and can make and break a product even before it is launched
  • Social currency - links to your blogs, comments on your blogs, subscriptions
  • The RSS (really simple syndication) element that can follow blogs - 1.3 million posts a day, you can track using RSS
  • 13% of those who read blogs want to receive blog type messages from marketers - they want a personal relationship

Image/photo/video Communities

  • 8 January, 2007 US The Guardian
    • More than half of all teenagers in the US now use social networking sites to self-publish and to communicate with friends, according to research. And MySpace dominates.
    • Research by the Pew Internet & American Life Project found that 55% of teens use social networking sites and 85% of those used MySpace most often. Facebook was preferred by 7% of the group and Xanga by 1%.
    • Only 31% of teenagers set up their profile to be available to anyone; 45% made it accessible only to friends.
    • Forty-eight percent visit social nets at least once a day, and over a fifth visit several times a day.
    • The vast majority of those surveyed - 91% - said they used the sites to stay in touch with the friends they see regularly and 72% use it to make plans with them.
    • Eighty-two percent said they communicate with friends they don't often see in person and 49% said they use sites to make new friends. Only 17% said they use social nets to flirt.
    • In the survey of 12-17 year-olds, 29% of older boys said they used the site to flirt compared to 13% of older girls.
    • Older girls were the most frequent users overall though. Seventy percent have used a social net compared with 54% of older boys.
    • More than 80% of those surveyed used the sites to communicate by posting messages on their friend's profiles or sending private messages.
    • Three-quarters post comments on friends' blogs and 60% send group emails. Only a third do that annoying thing where they post winking smileys. ;-)
  • 11 December, 2006 Internet Video: Direct-to-Consumer Services from research firm Parks Associates Report C21 Media
    • Annual revenues from internet video services such as user-generated content (UGC), TV and movie downloads will exceed US$7bn by 2010 in the US alone, according to recent research.
    • Next year around 85% of revenue in the sector will come from ads tied to UGC plus TV and news streams. By 2010, services for renting and downloading TV shows and movies will account for nearly 40% of the total.
  • 4 December, 2006 According to one measure, 58 per cent of all videos watched on the web are YouTube clips. Includes top ten You Tube clips for 2006. The Age
  • 29 November, 2006 - Europe European Interactive Advertising Association Survey [2]
    • Almost a quarter of European internet users visiting social networking sites at least once a month. The survey, by the, also shows that while web usage is on the rise, television viewing has stagnated across Europe this year.
  • 29 November, 2006 - Europe The Mediascope Europe study [3]
    • From a standing start last year, when usage was not large enough to register as a separate category, social networking sites are now accessed by 23% of online Europeans at least once a month. Of the key 16- to 24-year-old age group, 32% visit social networking sites at least once a month.
  • 6 October, 2006 - Youths No Longer Predominant at MySpace– The Age
    • It's not all youths on MySpace. Half of the site's users are 35 or older, according to comScore Media Metrix's analysis of its U.S. Internet traffic measurements. Only 30 percent are under 25 despite a common belief that the site is mostly populated with kids and young adults.
    • Just a year ago, teens under 18 made up about 25 percent of MySpace, the popular online hangout run by News Corp. That's now down to 12 percent in the comScore analysis released Thursday.
    • By contrast, the 35-54 group at MySpace grew to 41 percent in August, from 32 percent a year earlier.
    • ComScore also reported that MySpace had 56 million unique U.S. visitors in August, much less than the 100 million-plus registered users MySpace has worldwide. The company has said about 10 percent of its users are abroad. A better explanation for the gap is the fact that many people have multiple profiles, each counted separately by MySpace but not by comScore.
    • Facebook, meanwhile, had 15 million unique visitors, Xanga 8 million and Friendster 1 million, according to comScore.
    • Of the four social-networking services studied, Xanga skews youngest, with 20 percent of its users under 18 (though MySpace and Facebook both had more under-18 users overall given its larger size). Facebook, which started as a hangout for college campuses, had the biggest share among those 18 to 24. Friendster and MySpace had high appeal among the 25 and up.
  • September/October 2006 - Consumer Generated Media Report - Hitwise Australia
    • MySpace is the dominant social networking website in Australia, accounting for 61.2% of visits by Australian Internet users in September 2006
    • MySpace grew its market share in all industries by 200% between February 2006 and September 2006
    • Visitors spent an average of 27 minutes 11 seconds on MySpace in September 2006, more than 15 minutes longer than the average for all industries of websites.
    • Shopping & Classifieds websites received an increase contribution of traffic from MySpace of 448.2% comparing week ending 1 October 2005 and 30 September 2006. Music was the second most popular retail industry to receive traffic from MySpace.
    • While MySpace ranked as the 6th most visited website amongst Australian Internet users across all categories in Hitwise for the week ending 30 September 2006, MySpace's sub-domains also ranked highly compared to all websites: MySpace – Mail at #15, MySpace – Blog #61,MySpace – Music at #139 and MySpace – Videos at #185.
    • Bebo was the second ranked video sharing website with 11.54%, less than one fifth the market share of MySpace. While MySpace dominates in the Australian market, it is interesting to note that Bebo was the leading social networking website amongst New Zealand Internet users, for the month of September 2006. Similarly, Friendster rather than MySpace dominates Net Community websites in the Singapore market.
    • YouTube is the dominant video sharing website, accounting for just more than 47% of visits by Australian INternet users for the month of September 2006. YouTube grew its market share in all industries by 778% between February 2006 and September 2006.
    • Google Video was the second ranked video sharing website with 16.8% market share of the custom category, less than half the market share of YouTube.
    • Google Video Australia ranked at 14th position in the Video Sharing custom category for the month of September 2006, but ranked second in terms of time spent on the website with an average of 16 minutes 6 seconds.
    • Flickr leads the photo sharing online market, with 13.1% share in September 2006, slightly ahead of Photobucket with 11.2% share. Flickr grew by 65.4% between Febraury 2006 and September 2006.
  • 19 September, 2006 - THE RISE OF USER-GENERATED CONTENT IN THE UK- Media Week
    • In the UK, 27% of frequent internet users aged 16 to 44 have registered their profile on an online social networking site - fewer than in Spain and Germany (36% each), but more than in Italy (12%) and France (15%)
    • 7% of the same sample group has edited existing online content, such as an entry on Wikipedia, compared to 17% of Spaniards surveyed, 10% of Italians, 14% of Germans and 8% of French
  • 12 September, 2006 A recent AP-AOL Video poll found that more than half of Internet users have watched or downloaded video. News clips were the most popular, seen by 72 percent of online video viewers, followed by short movie and TV clips, music videos, sports highlights and user-generated videos like those on YouTube Inc.'s popular Web site.– The Age
  • August, 2006 - Digital Media World Magazine - The Future of Media
    • Youtube serves up 100 million videos a day and accounts for 60 percent of all videos watched online.
    • In June, 2.5 billion videos were watched on YouTube.
    • In June 06, more than 65, 000 videos were uploaded daily to YouTube up from 50,000 in May. There are nearly 20 million unique users per month.
    • According to latest Hitwise research, My Space has nearly 19% share of the market while Yahoo, MSN, Google and AOl each have 3-5% of the video search market.
  • 20 July, 2006 - Youtube.com site getting 40 million downloads each day. - The Australian

Simultaneous Usage

  • 70% of consumers use media simultaneously
  • Fit up to 44 hours of activity in one day
  • Women spend more time multitasking than men
  • In 2002 simm usage of TV and Internet doubled for 35-49 year olds
  • SIMM Usage of TV and... Web 60.1%, Mail 66.3%, Newspapers 55%, Magazines 51.8%
  • SIMM Usage of Radio and ... TV 17.7%, Web 57.3%, Newspaper 46.9%
  • Among 25-34 year old almost a third of media viewing takes place away from the TV - source Contentworx
  • Going online top simultaneous medium for radio listeners;
  • Newspapers best companion for television watchers;
  • When listening to radio 57.3% simultaneously go online, 46.9% read newspaper and 17.7% watch TV;
  • Newspapers are a TV watcher's best friend;
  • For those online whilst watching TV: they prefer documentaries on the background;
  • Movies are the preferred programming for people who read newspapers and also watching TV (64.3%) followed by police detective shows (56%) and situation comedies (51.5%.);
  • 52.4% of newspaper readers say they watch TV and 49.6% say they listen to the radio when reading the newspaper;
  • More women (52.4%) than men (49.6%) prefer reading the newspaper and listening to the radio simultaneously;
  • When online, 61.8% say they also watch TV, 52.1% listen to the radio and 20.2% are reading the newspaper.
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