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Author Archives: Gary Hayes
Co-creating transmedia communities
I am speaking at a conference later this week called Arresting Audiences all about identifying and reaching an ‘audience’. OK not a big fan of audience as the word here… Read more »
Personalization of Transmedia Story
I am sure we have all been inspired by Chris Milk’s very personal and emotive The Wilderness Downtown (try it if you haven’t!) and I think as well as showing… Read more »
How popular will ARGs become?
Doing some shopping yesterday and came across this stand in my local Target. Really surprised that you can now buy a box complete with dvd of TV shows, ready to… Read more »
StoryLabs Launch
As you have likely noticed StoryLabs launched officially to the world on 26 August in a slightly old fashioned way with distributed press releases but as we know particularly with… Read more »
Multi-Platform Lab
Multi-platform content, transmedia storytelling or cross media has developed into a relatively mature area for storytellers to either extend an existing property or create completely new ground-up experiences. Multi-platform storytelling… Read more »
Social Media Lab
We are seeing a revolution take place as traditional story tellers begin to introduce narrative into large and relatively unexplored communities and social networks such as Facebook, YouTube, Flickr or… Read more »
Games Lab
We are currently in a gaming renaissance as three forces, artificial and emotional intelligence, photo realistic visual rendering and natural body interface create a perfect storm. Alongside this we are… Read more »