DATA DRIVEN STORYTELLING – “We don’t know all that much about our audiences” – Gunther explores the merging of behavioural research and monitoring with new form film, TV branding and it’s… Read more »
The Multi Platform Story Ecosystem – Brian Seth Hurst takes us on a whirlwind ride through his four models of Transmedia Multi platform storytelling with case studies including Conspiracy for Good,… Read more »
I am speaking at a conference later this week called Arresting Audiences all about identifying and reaching an ‘audience’. OK not a big fan of audience as the word here… Read more »