DATA DRIVEN STORYTELLING – “We don’t know all that much about our audiences” – Gunther explores the merging of behavioural research and monitoring with new form film, TV branding and it’s… Read more »
Advertising , Featured , Innovation , Mentors , Multi Platform , Podcast , Screen Australia , Seminar , Social Media , StoryLabs
Audiences , behaviours , Brands , Channel , Communities , Creative , creatives , crude measurement , Digital , digital ignition , entertainment , entertainment technology , experience , film 3 , future , game , Gary P Hayes , Gunther , innovation , Market , measurement tools , minute presentation , multiplatform , personalizemedia , Platform , podcast , Produced , product developmen , product distribution , Project , Screen , Screen Australia , social media , sonnenfeld , StoryLabs , Storytelling , Sydney
Igniting the Imagination of Many, Architecting Story Worlds – Lance Weiler – Lance looks at new form storytelling and a less talked about attribute, value. He explores how in the… Read more »
Featured , Innovation , Locative Media , Mentors , Podcast , Projects , Screen Australia , Seminar , Social Media , workshops
alternate reality game , ARG , attention economy , Australia , Broadcast , Businessweek , Columbia , communication devices , community exploration , Creative , digital ignition , Economic , film 3 , Gary P Hayes , George Lucas , global world , head trauma , importance , Lance Weiler , narrative , Pandemic , personalizemedia , physical space , Podcasts , presentation , Screen , Screen Australia , Social , social benefit , Steve Jobs , StoryLabs , Storytelling , Streamy , Sundance , sundance film festival , TransMedia , Twitter , words of advice , Workbook