DATA DRIVEN STORYTELLING – “We don’t know all that much about our audiences” – Gunther explores the merging of behavioural research and monitoring with new form film, TV branding and it’s… Read more »
Advertising , Featured , Innovation , Mentors , Multi Platform , Podcast , Screen Australia , Seminar , Social Media , StoryLabs Audiences , behaviours , Brands , Channel , Communities , Creative , creatives , crude measurement , Digital , digital ignition , entertainment , entertainment technology , experience , film 3 , future , game , Gary P Hayes , Gunther , innovation , Market , measurement tools , minute presentation , multiplatform , personalizemedia , Platform , podcast , Produced , product developmen , product distribution , Project , Screen , Screen Australia , social media , sonnenfeld , StoryLabs , Storytelling , Sydney
Igniting the Imagination of Many, Architecting Story Worlds – Lance Weiler – Lance looks at new form storytelling and a less talked about attribute, value. He explores how in the… Read more »
Featured , Innovation , Locative Media , Mentors , Podcast , Projects , Screen Australia , Seminar , Social Media , workshops alternate reality game , ARG , attention economy , Australia , Broadcast , Businessweek , Columbia , communication devices , community exploration , Creative , digital ignition , Economic , film 3 , Gary P Hayes , George Lucas , global world , head trauma , importance , Lance Weiler , narrative , Pandemic , personalizemedia , physical space , Podcasts , presentation , Screen , Screen Australia , Social , social benefit , Steve Jobs , StoryLabs , Storytelling , Streamy , Sundance , sundance film festival , TransMedia , Twitter , words of advice , Workbook
A Tale of Two Campaigns – BAFTA winner Anthony Mullins (Creative Director of Hoodlum at the time of this recording) takes us through his companies process in developing multi platform… Read more »
Alternate Reality Game , Featured , Games , Innovation , Mentors , Multi Platform , Podcast , Screen Australia , Seminar , Social Media , StoryLabs australian writers guild , baftas , BBC , bourne legacy , cannes film fest , CES , creative director , Digital , digital ignition , Emmy , film and television , film festivals , Gary P Hayes , General Podcast , Hoodlum , interactive projects , international awards , Multi-platform , personalizemedia , prestigious film , Primetime , primetime emmy , production challenges , Recorded , Screen , Screen Australia , short films , sony pictures , spooks , StoryLab , StoryLabs , Storytelling , television productions , TransMedia , tv documentaries , writers guild awards
The Business of Games as Transmedia Brands – A 101 introduction to the games business and how to approach attaching multi million dollar games through to cheap and cheerful casual games to… Read more »
Alternate Reality Game , Featured , Games , Innovation , Locative Media , Mentors , Multi Platform , Seminar , StoryLabs , workshops Anthea , Anthony Reed , Antony , Antony Reed , Association , Association of Australia , Brands , Business , Business_Finance , CEO , Command , community , Conquer , Electronic ArtsElectronic Arts , entertainment , EntertainmentEntertainment , Fallout , game , Game Developers’ Association , Gary P Hayes , GDAA , government , ignition , importance , Interplay EntertainmentInterplay Entertainment , marketing , playground , Podcasts , presentation , Produced , Recorded , Screen , sector , target , Technology_Internet , Tony Reed , Tony Reed - StoryLabs , TransMedia , veteran , Virgin
Making Transmedia Make Money – Why you are unlikely to make any money unless you are willing to deal with the small stuff, lots of it. Jennifer explores the commercial… Read more »
Advertising , Featured , Games , Locative Media , Mentors , Multi Platform , Podcast , Seminar , Social Media , workshops ARG , Australia , Business , business models , Client , commercial projects , commercial realities , connection , convergent media , Creative , creative concepts , digital ignition , emerging leaders , Gary P Hayes , Happy , Heart , industry group , interaction , interactivity , intersection , Jennifer Wilson , Jennifer Wilson - StoryLabs , key concepts , LABS , Media , mobile industry , Money , Multi-platform , multiplatform , personalizemedia , Podcasts , presentation , Produced , Screen , semantic web , small stuff , SPAA , StoryLab , StoryLabs , TransMedia , web
