DATA DRIVEN STORYTELLING – “We don’t know all that much about our audiences” – Gunther explores the merging of behavioural research and monitoring with new form film, TV branding and it’s… Read more »
BUILDING TV AND FILM COMMUNITIES – Laurel takes us methodically through the various steps in how to grow ‘communities of interest’ around film and TV properties but also building networks… Read more »
When Participation Becomes Promotion – How to use online participatory and social story to draw users into your IP. Using a film in production this explores the nature of social… Read more »
