A Tale of Two Campaigns – BAFTA winner Anthony Mullins (Creative Director of Hoodlum at the time of this recording) takes us through his companies process in developing multi platform… Read more »
The Business of Games as Transmedia Brands – A 101 introduction to the games business and how to approach attaching multi million dollar games through to cheap and cheerful casual games to… Read more »
When Participation Becomes Promotion – How to use online participatory and social story to draw users into your IP. Using a film in production this explores the nature of social… Read more »
Creatively Failing Forward – Using two key properties, Sony XI ARG and Lewis Hamilton Secret Life ARG, this talk looks at the nature of interactive, finding need and developing community… Read more »
A step-by-step study of the writing process to a very tight interactive brief. How limited story world and entrenched stake-holders creates a freedom of its own and how trans-channel entertainment… Read more »
