Igniting the Imagination of Many, Architecting Story Worlds – Lance Weiler – Lance looks at new form storytelling and a less talked about attribute, value. He explores how in the… Read more »
The Business of Games as Transmedia Brands – A 101 introduction to the games business and how to approach attaching multi million dollar games through to cheap and cheerful casual games to… Read more »
When Participation Becomes Promotion – How to use online participatory and social story to draw users into your IP. Using a film in production this explores the nature of social… Read more »
Making Transmedia Make Money – Why you are unlikely to make any money unless you are willing to deal with the small stuff, lots of it. Jennifer explores the commercial… Read more »
StoryLabs innovation strand is designed to promote new story centric ways of thinking about your existing properties, products or services. Creativity is increasingly central to the challenges and opportunities of… Read more »
Completely overhaul your approach to marketing and advertising with workshops and seminars designed to stimulate integrated thinking across multiple channels and devices. Branded entertainment has moved forward leaps and bounds… Read more »
