Completely overhaul your approach to marketing and advertising with workshops and seminars designed to stimulate integrated thinking across multiple channels and devices. Branded entertainment has moved forward leaps and bounds in the last few years and the need to make sure most campaigns today have social media components are only part of the picture.
More than ever advertising needs the integration of great story and characterisation alongside the traditional channels but new opportunities open up too as new channels, especially mobile and outdoor start to become ubiquitous elements of peoples lives.
Mentored by some of the worlds best new form digital marketeers this lab is a mix of
- Half day presentations on innovation techniques and new trends in advertising and marketing
- Full day practical workshops on marketing developments, new form campaigns and formulating new creative
- Intensive 3 day, 1 week incubators that will actually develop brand ad & marketing concepts as well as extending your existing portfolio
- 3-9 month consultancy and remote mentoring