When Participation Becomes Promotion – How to use online participatory and social story to draw users into your IP. Using a film in production this explores the nature of social… Read more »
Featured , Innovation , Mentors , Multi Platform , Podcast , Seminar , Social Media , workshops Alex Mayhew , Anthea Foyer , Anthea Foyer - StoryLabs , Becomes , Client , co-founder , consultancy , convergence , Convergent , Creative , creative director , Entertainment_Culture , Gary P Hayes , General Podcast , ignition , infection , media artist and curator , Multiple , nature , November , Page , Participation , Participatory , Podcasts , presentation , producer , production , Recorded , social media , Strategist , success , target , Technology_Internet , Television
Creative IP and Designing Play – Matt explains his approach in developing experiential stories looking at a range of successful game, film and book examples as well as delving into… Read more »
Featured , Games , Innovation , Mentors , Multi Platform , Seminar , Vision , workshops Adventure , Australia , award winning novels , Caribbean , Client , Clue , dark half , Designing , digital ignition , Eidos , Einstein , experiential , Founder , game critics awards , General Podcast , ground breaking , interaction , Job , LA , LionsGate , Marilyn Burns , Matt Costello , Multiple , nature , Neil Richards , New York , novel , November , pirates of the caribbean , Podcasts , Produced , Putnam , Riding , Robertson , Starsky , story , StoryLab , Subscribe , suspense , Syfy Channel , Television , time magazine , unusual art , ZoogDisney
Making Transmedia Make Money – Why you are unlikely to make any money unless you are willing to deal with the small stuff, lots of it. Jennifer explores the commercial… Read more »
Advertising , Featured , Games , Locative Media , Mentors , Multi Platform , Podcast , Seminar , Social Media , workshops ARG , Australia , Business , business models , Client , commercial projects , commercial realities , connection , convergent media , Creative , creative concepts , digital ignition , emerging leaders , Gary P Hayes , Happy , Heart , industry group , interaction , interactivity , intersection , Jennifer Wilson , Jennifer Wilson - StoryLabs , key concepts , LABS , Media , mobile industry , Money , Multi-platform , multiplatform , personalizemedia , Podcasts , presentation , Produced , Screen , semantic web , small stuff , SPAA , StoryLab , StoryLabs , TransMedia , web
Creatively Failing Forward – Using two key properties, Sony XI ARG and Lewis Hamilton Secret Life ARG, this talk looks at the nature of interactive, finding need and developing community… Read more »
Alternate Reality Game , Featured , Games , Mentors , Multi Platform , Podcast , StoryLabs , workshops advertising , Alternate reality gamesAlternate reality games , Australia , BBC , BBC Radio 1 , Broadcast , Client , Court , Crossover , David Varela , David Varela - StoryLabs , digital ignition , Entertainment_Culture , Failing , Formula 1 , Forward , Frozen , Gary P Hayes , Hampstead , indigo angel , Leicester Square , Lewis Hamilton , Lewis Hamilton Secret , Mentors , Middle East , November , Perplex City , Perplex CityPerplex City , Recorded , Reebok , Royal , Royal Court , Sony , Theatre , TransMedia , writer and producer
