DATA DRIVEN STORYTELLING – “We don’t know all that much about our audiences” – Gunther explores the merging of behavioural research and monitoring with new form film, TV branding and it’s… Read more »
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The Business of Games as Transmedia Brands – A 101 introduction to the games business and how to approach attaching multi million dollar games through to cheap and cheerful casual games to… Read more »
Alternate Reality Game , Featured , Games , Innovation , Locative Media , Mentors , Multi Platform , Seminar , StoryLabs , workshops Anthea , Anthony Reed , Antony , Antony Reed , Association , Association of Australia , Brands , Business , Business_Finance , CEO , Command , community , Conquer , Electronic ArtsElectronic Arts , entertainment , EntertainmentEntertainment , Fallout , game , Game Developers’ Association , Gary P Hayes , GDAA , government , ignition , importance , Interplay EntertainmentInterplay Entertainment , marketing , playground , Podcasts , presentation , Produced , Recorded , Screen , sector , target , Technology_Internet , Tony Reed , Tony Reed - StoryLabs , TransMedia , veteran , Virgin
