THE NEWS YOU WANT
Tagline: “The news you want, when you want, how you want ”
LAMP Lab: December 2005
Target platforms: TV, Broadband and Mobile
Project description: My News Service is about the news you want, where you want, when you want it. As you browse and view the available content whether it is local, national, busines or weather the smart personalised service learns your news preferences and as it gets to know you delivers the news that you want. At any time you can switch off the personalised component and browse all news content, the viewer is in control.
Team: Matt Moran, Col Wotherspoon, Craig McCosker
Guardian mentor:Jonathan Marshall
� ABC TV Australia 2005