Final mentors on the 8th Live-in-lab at Marylands, Marysville, Victoria February 2008.

GARY HAYES – Director LAMP and CCO, MUVEDesign

Gary Hayes

Gary is the Director of LAMP and the Chief Creative Officer of ‘MUVEDesign‘. He has led the Laboratory for Advanced Media Production at AFTRS since 2005 which has helped develop 61 Australian emerging media projects and run hundreds of workshops and industry seminars. At MUVEDesign and (previously Head of Virtual Worlds at the Project Factory) he has personally produced, designed and built Social Virtual World presences for Australian & US brands, including BigPond, ABC TV, Tourism Victoria, Physical TV, AFTRS and Deakin University. He is currently developing ‘experience’ worlds for other fortune 100 companies. Gary runs a Power150 top Media and Marketing blog and recently e co-authored a UK Department Trade and Industry Paper on Personalised TV, one on Interactive Advertising in USA and has been an International Interactive Emmy Awards juror for the past three years.

Before coming to Australia Gary was Senior Producer at BBC Broadcast and New Media for 8 years devising and producing many of the BBC’s digital interactive “firsts” – the first 24/7 Interactive TV service, the first global, live internet documentary and the first interactive programme on Broadband TV. He also devised and/or created over 20 other enhanced TV shows including Top of the Pops, Walking with Dinosaurs, Travel Show, several future BBC cross-platform navigators and was part of BBC Imagineering developing early “inhabited TV”, Virtual World and TV Mixed Reality formats. He also ran external and internal hothouse development workshops and residential labs as part of BBC Multimedia center and then BBC New Media helping landmark linear programme teams create 360 projects.

He was a driving force behind New Media training and strategy and became BBC Senior Development Manager in New Media and simultaneously chaired the Business Models Group for TV-Anytime (the global personalized TV standard for on-demand personal TV). He moved to the US in 2004 to develop on-demand formats with broadcasters such as NBC and CBS and also line produced the Showtime’s enhanced L-Word, PVR service as part of the AFI eTV labs.

Gary has or will be keynoting and panelling on Social Virtual Worlds & Cross-Media at Milia 08 (Cannes), ACMA, SPAA (main and fringe), Dept. Foreign Affairs & Trade, ad:tech, CeBit, AIMIA, 8th National Public Affairs, Cross-Media Storytelling 07, Monash, ABC and has presented on education and brands in virtual worlds on radio, podcasts and many seminars. He produces dramatic and corporate machinima and runs workshops in virtual worlds for corporates, designers, cinematographers and script writers – exploring the potential of shared, social online virtual worlds for collaborative production, creativity and education. He runs several popular blogs including media personalisation, digital brands, new media forms (personalizemedia), Second Life POV (justvirtual) and many others found here on his Wikipedia user profile.

LAUREL PAPWORTH – Online Community Strategist, World Communities

Laurel PapworthLaurel Papworth is a consultant specialising in educating companies in how to maximise value from social networks, social media and web 2.0 technologies.

In the past she had lead roles in digitising Fairfax Newspapers and establishing Optus Convergent media and now Laurel lectures on marketing into social networks at the University of Sydney and advising clients such as Channel 10 (Australian Idol community) and Telecom New Zealand.

Laurel frequently presents on Web 2.0 technologies and how they can best be used at a business level including corporate blogging, RSS feeds, user documentation wikis and vibrant customer communities. Renowned blog here.

JENNIFER WILSON – Principal, Lean Forward

Jennifer WilsonJennifer Wilson is the principal at Lean Forward, a company created to consult in the area of engaging consumer experience based on content or marketing concepts, mobile and online. Lean Forward will also be undertaking bespoke development in this area.

Prior to this, Jennifer was Head of Innovation for ninemsn. In this role, she investigated developments in engagement, interaction, social networking, user generated content and other new technologies and how these shape our online and mobile interactive futures. Jennifer conceived of new products and oversaw the development of some cutting edge new destinations.

Prior to this, Jennifer was Managing Director of HWW, content provider and developer of online and mobile sites under the yourTime™ banner; and builder of third-party content sites.

Jennifer is passionate about single, device-independent relationships with consumers; the power and influence of social networks; and ‘soft’ personalisation –providing a tailored, personalised experience to each consumer.

Jennifer has more than 20 years in interactive communications and digital marketing. She sits on the National Executive of the Australian Interactive Media Industry Association (AIMIA).

MATT COSTELLO – Writer and Games Designer, Polar Productions
Matt CostelloMatt Costello’s innovative work includes ground-breaking and award-winning novels, games, and television.

Games – Costello wrote the critically acclaimed game The 7th Guest, which helped launch the CD-ROM era. Since then, Costello has scripted dozens of best-selling games such as Shellshock-Nam ‘67 (Eidos), Bad Boys 2 (Empire) and 2005’s Doom 3 of which Time Magazine said, “To play Doom 3 is to feel your skin prickle with atavistic fear. The story is delivered with unusual art.” Recent major games for the next generation consoles include 2007’s Pirates of the Caribbean: At World’s End for Disney, its first-ever US and UK #1 console title, and the upcoming Just Cause 2, a sequel to his hit Just Cause, also #1 title for the Xbox 360.

Costello has also created award-winning games for children, including the landmark Aladdin’s Mathquest with Robin Williams for Disney, as well as the award-winning A Cartoon History of the Universe (Putnam) and two games based on the hit PBS series Cyberchase.

Books – Penguin published his novel, Missing Monday, recently optioned for television. His acclaimed novel Beneath Still Waters was been filmed by Lions Gate and premiered in 2007 on The Sci-Fi Channel. His current novel, Out of Time, has been optioned by Electric Entertainment (‘The Patriot’, ‘Independence Day’). The Island of the Skull (Pocket Books), an original prequel to Peter Jackson’s ‘King Kong’, was released last November. Berkley recently released his new suspense novel, Nowhere, a sequel to his 2006, In Dreams. Matt’s children’s series The Kids of Einstein Elementary, published by Scholastic, blends math and adventure. The first two books, The Last Dinosaur and The Titanic Cat, were released in 2005. Other works for children include Magic Everywhere (Random House) and books on puzzles and games.

TV – For the Disney Channel, Matt Costello co-created ZoogDisney, the groundbreaking on-air/online weekend programming bloc. He has scripted episodes of the hit children’s series, Cyberchase (PBS), and episodes of the innovative Priz de Jeunesse award-wining Disney/BBC series Microsoap, written with Neil Richards. With Paul Wilson, Costello created The Sci-Fi Channel’s first original program, FTL News, which ran for over six years. He is currently creating a new animated series for the BBC, which will be linked as ‘one-world’ to a massive online game world for kids.

Consulting and Education – Matt has also been an interactive and creative consultant for many clients, including James Cameron’s Titanic, the BBC’s Region-wide Story Festival, and television and game companies around the world. He has given speeches on games and narrative recently for The Edinburgh Interactive Festival, Sagasnet, Mipcom, X/Media Labs (Mumbai), The Banff Arts Center, and the government of Singapore, The Austin and Lyon Game Developer’s Conference 2007, The Laboratory for Advanced Media Production, Brisbane, Australia, Screen Producers of Australia Association Conference, Gold Coast, Australia. Game Connect: Asia Pacific 2007, Melbourne Australia

Matt appeared on-air host for nine years as ‘The Game Guy’ for WNYC’s award-winning weekly radio show, New York Kids. He Costello also co-created Scholastic’s Teachernet Radio, designed to be a key resource for teachers. With over twenty years of experience in elementary education, he continues to be a consultant and teacher on Gifted and Talented issues for school districts in New York.

ARSE – Interactive Producer and Designer

Anthony EdenAnthony “Arse” Eden is a co-founder and director of Snepo Research, an Australian software and game development studio with a strong focus on innovation. Arse spends his time at Snepo researching new interface and software technologies as well as directing the production of public facing interactive systems. Over the last two years Snepo has cemented its place as a premier development shop, servicing customers all over the world.

Arse has co-authored books on software development and digital creativity, including New Masters of Flash and titles on 3D and Game development. He’s developed award winning educational software for Microsoft and the ICAC and his work has appeared on NBC, CBC and Channel 4. He’s run interactive game development workshops in Norway, Wales and Canada. He’s also an internationally known speaker, having presented at conferences all over the world.

His passions lie in the application of abstract mathmatic principals to the digital realm. By combinding those principals with his fascination with natural patterns and organic relationships he creates truly unique and engaging interactive experiences.

JIM SHOMOS – Writer/Producer – comedy, drama, interactive, cross media

Jim ShomosJim is the creator of the interactive cross-media production: forget the rules (joint production with Paul Baiguerra and Peter Dixon). Jim is also a writer/producer, executive producer or creative consultant on a number of TV, film and cross-media projects in development.

Jim is a regular mentor on AFTRS Laboratory for Advanced Media Production (LAMP). He has worked as a storyliner on Neighbours copywriter on Sale of The Century, and is a published songwriter. Jim studied writing and feature film production at AFTRS in Sydney in 1998 following an extensive business and marketing background.

Jim is a co-winner of the 2007 Greg Tepper award from Film Victoria for his work on forget the rules; along side the creative team behind feature hit “Kenny”.

forget the rules is the first comedy/drama series in the world to broadcast all episodes on TV, broadband and mobiles. The first season was broadcast on Channel V/Foxtel, 3 mobiles and the FTR website. The 13-week season was made up of 3x3min episodes per week (39 x 3-min) between 10 October 2005 and 8 January 2006.

forget the rules was nominated for Best Original Content Film or Video and Best Interactive Format at the 2006 MIPCOM Mobile TV Awards in Cannes. Almost 300 projects from 34 countries were considered from companies including MTV, Endemol and 20th Century Fox.

FTR was the only project to be nominated in two categories and won the Best Interactive Format award.

In November 2006 Endemol signed a distribution deal for FTR covering canned material and format rights for UK, Europe and USA.

ANDREW APOSTOLA – Creative Director Portable Content

Andrew ApostolaAndrew Apostola is the co-founder and Creative Director of Portable Content, an Australian based digital studio that designs and manages innovative web applications for a range of clients in the online space.

In 2006 the company successfully launched, a user generated video site that distributes video to users through portable video platforms including iPods, mobile phones and laptops. In 2007 the project expanded internationally and was recently launched in the United States at the South By South-West Film and Interactive in Austin Texas.

Andrew has worked for a range of broadcasters and media providers and is well known for successfully launching the Student Youth Network alongside Portable Content co-founder Simon Goodich in Melbourne in 2003. The network is the largest youth media orgnanisation in South-East Asia, operating a full-time terrestrial radio license and broadcasting on television and the web.

As Creative Director of Portable Content Andrew follows the emerging online video sector closely and develops and implements innovative video components for the company and its clients. These include the creation of classnet, a video sharing community for educators and students and, an online distribution platform for independent mediamakers.

Andrew has completed a Bachelor of Arts in Media Studies at the Royal Melbourne Institute of Technology (RMIT), a Post Graduate Diploma in English Literature at the University of Melbourne and Film and Television Production at Ryerson University in Toronto.

PETER GILES – Director of Digital Media AFTRS

Peter GilesPeter Giles is the Director of Digital Media at the Australian Film Television and Radio School (AFTRS) where he has established leading postgraduate and professional programs in Computer Animation, Visual Effects, Interactive and Emerging Media. Projects developed in these programs have won major national and international awards for creative excellence.

Peter specializes in developing innovative media education programs that interface directly with industry. He has worked in partnership with companies including MTV, Nickelodeon, ABC, SBS and Fuel TV to deliver advanced courses with real world production outcomes.

Since 2005 Peter has led a national initiative to address skills shortages and knowledge gaps in Australia’s media industries. He has worked with a range of international thought leaders in the emerging media field and established leading programs in the area.

Prior to working at AFTRS Peter established digital media programs at Sydney’s Metro Screen including innovative workshops run with the Loud Youth Festival, IBM, the ABC, SBS TV, the Performance Space, the Australian Centre for Photography and the Australian Network for Art and Technology.

Peter has produced projects for delivery on a wide range of media platforms. He has worked as a radio journalist producing programs for ABC Radio National’s ‘Radio Eye’, ‘Background Briefing’ and ‘Life Matters’ and JJJ’s ‘Morning Show’. He worked in film sound recording and post production for BBC TV and on a wide range of independent projects in the UK and Australia. He has produced interactive media and museum exhibition projects and taught media production courses at the University of Sydney and the University of Technology, Sydney. Peter’s video artwork has been exhibited at the Museum of Modern Art in New York, the Museum of Contemporary Art in Sydney and the Institute of Contemporary Art in London.

Peter is a well known commentator on digital media and has appeared on ABC Television programs including ‘Stateline’ and ‘Mondo Thingo’. He has facilitated and spoken at a wide range of public forums including Popcorn Taxi, the Australian Effects and Animation Festival and the Sydney Film Festival. He is the past Chair of the Sydney Chapter of ACM SIGGRAPH, the leading international computer graphics industry body.

CATHERINE GLEESON – Interactive Lecturer AFTRS

Catherine GleesonCatherine has been a Creative Director and Designer in new and emerging media since 1988. She has extensive experience in information design and visual communication from concept through development, including: physical cross-media installations, information architecture creation, user-experience application, casual game design, 2d animation, illustration, photography, and brand creation, development and extension.

Catherine’s work has included local and international cross-media projects: Creative Direction and design of visitor multimedia at the National Gallery of Victoria for the Ian Potter Centre NGV at Federation Square and NGV International; creative direction and design of “Radio Expeditions”, one of the first live rich-media services and a pioneering series for National Geographic and National Public Radio (NPR); consultation on exhibition and visitor multimedia design for the Smithsonian Institute and American Museum of Natural History (New York); consultation and design creation of Lonely Planet Images brand and online service; concept, architecture, and design of 20 games for the “wet ‘n’ wise” site, an education portal for ANZ and the Royal Life Saving Society of Australia (RLSSA).

Her work has gained a number of awards including: a MUSE Award and a NY Festivals Award for the “Yanardilyi – Cockatoo Creek” interactive; an AIMIA for the Jurong Birdpark Singapore visitor multimedia; an ATOM award for 13 touch-screen interactives at the Phillip Island Visitor’s centre; and an OzCo commendation for the NT community-based project “Strong People: Strong Stories”.

With a background in art and music, Catherine is fired up about the potential intersections of cinema, painting, printmaking and typography in the digital realm.

Catherine also maintains a private practice through her company Platform09 ( She is currently working on “Re-Enchantment” a broadband interactive project with respected filmmaker Sarah Gibson and acclaimed producer Sue Maslin. “Re-Enchantment” was recently one of four Australian projects (out of 18 internationals), to gain selection in the 2007 X-Media Lab in Singapore.

Catherine is currently Interactive Lecturer in the Digital Media department at AFTRS. She has previously taught in the Media Arts interactive program at the Sydney College of Fine Arts (COFA UNSW), and is a regular guest lecturer at UTS.

  2 Responses to “Mentors”

  1. […] have since invited Jim to be a regular mentor on the team of 8 or so on my LAMP @ AFTRS residential labs and he brought a real ‘make-it-happen’ producer attitude yet was […]

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